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High-performance cosmetics thoughtfully formulated for women in their prime.
30-Nights Money Back Guarantee.
Hypoallergenic.Cruelty Free.
15 000+, 5* ratings. Pro-age best-seller separates & elongates short lashes. Healing formula for 3x lash thickening. All-natural. Lush lashes like never before.
Water-resistant and smudge-proof eyeliner. Lift, define, frame your wise eyes with velvety, deep color.
Eyeshadow that works for women over 50. Illuminating, lifting, radiant - a shimmery wash of color for fresh, awake eyes.
Spot-on shade match in seconds. Buildable, dewy, natural-finish, crease-proof.
Silky blurring primer that smooths lines and pores, grips makeup all day, and leaves skin airbrushed.
Covers dark circles, spots and redness without creasing. Self-setting, waterproof wear that stays smooth all day.
Lightweight foundation for a flawless yet natural look. Hydrating and long-stay.
Cancels darkness in seconds. Color-correcting, skincare-infused, waterproof. Won't crease on mature skin.
Effortless brow confidence. Ultra-fine tipped pencil perfectly mimics natural eyebrow hair for a polished look. Five shades. Two for grays.
Sculpts fuller-looking lips with long-lasting, soft-matte definition. Won't bleed, feather, or fade.
Long-lasting lip stain that restores color and definition. 12-hour wear. No bleeding, feathering, or dryness.
Hydrates, tints & protects. Gorgeous, and pleasant to wear. 3 glazed shades.
Nourishes, plumps, smooths, softens, & colors - for a juicy, glamorous pout.
Add fullness to brows, cover grays, set and align for the day. One product does it all.
Designed to bless mature women with long, dense eyebrow hair. First result in 2-3 weeks of regular use.
One swipe a night. 10 all-natural hydrating compounds. 5x lash growth serum. Wake up looking great.
Bigger, bolder, emphatic lashes. Look professionally done. PrimeLash Volumizer is the t...
Zero skipping. Vibrant, crack-free strokes. Water-resistant liquid eyeliner that lasts the day on mature lids.
Lipstick + blush + contour + tint. Sheer. For healthy vitality.
Sleek stick. Convenient. Mess-free. Luxury moisturizer on the go.
Dazzle and glamor, on demand. One stick brings brilliance, erases tiredness, and makes you look like a million bucks!
You wanted variety. You wanted shades for the fairest and the warmest of complexions. ...
Create dewy, natural, soft, and enhanced looks with 5-in-1 make-up sticks. 4 pro-age shades.
10% Off
Worlds First Pro-Age Healing Lipstick. Look Amazing with PrimeLip Lipsticks.
Non-sticky, unscented, lip plumping gloss for silver queens. Subtle glimmer.
Hydrating no-rinse cleanser that removes even waterproof makeup. Calms sensitive skin and supports the skin barrier.
Cleanses without tightness. Reduces redness, refines pores, and calms reactive skin — all in one gentle, gel-to-foam wash.
Deep hydration that lasts. Plumps, smooths, and restores moisture to sensitive, changing skin.
Rich, non-greasy, luxurious eye cream infused with 5 essential peptides
Your solution for plump, lifted, and radiant skin. Infused with dual hyaluronic acids and 9 hydrating actives, this potent blend smooths wrinkles and repairs damage, unveiling an ever-radiant you.
Looks soft & natural. Mess-free, easy way to cover grays, grown-out roots & bald spots.
Sulfate-free and paraben-free, this hydrating, lightweight formula thoroughly cleanses your sensitive scalp without leaving your hair a frizzy, dry mess.
A volumizing conditioner that doubles growth and smooths with natural extracts.
The over-50 brush you’ve always wanted. With ultra-soft vegan bristles for seamless blendability.
Meet the gold standard for vegan make-up brushes. Works with creams, powders, and liqu...
Crafted for comfort and precision, this ultra-soft vegan brush delivers seamless color transitions and a truly polished look.
Ultra-soft paw brush blends concealer seamlessly on mature skin.
Precise application with a flawless full-coverage finish. Streak-free coverage.
For Smoother, Softer Makeup Application. Designed to perfect coverage on mature skin without caking, tugging, or wasting product.
Dual-slot sharpener for clean, break-free points. Less dragging, more control.
A soft, elegant drawstring bag that keeps your beauty staples organized. Perfect for gifting, travel, or storing your everyday essentials in style.
9 000+, 5* ratings. This pro-age best-seller separates & elongates short lashes. Healing formula for 10x lash thickening. Get 2 at 10% discount.
Two best-sellers. The ultimate best deal. Flaunt lifted, defined, full-lashed eyes.
+ Free shipping
Ultimate Lash Duo - Serum & Mascara For Longer Lashes. Better lashes than in your 20s. Save 10%.
PrimeEyes Brightener, and PrimeLash Mascara.
PrimeLash Mascara, PrimeEyes Glide Eyeliner, and PrimeEyes Eye Brightener.
Lids that look like a masterpiece. Eyes that are youthful, lifted, wide-awake. We’ve...
2 pieces of PrimeEyes Eyeshadow Matte
Color Changing Foundation + PrimeLash Mascara + PrimeEyes Glide
Color Changing Foundation + PrimeSkin Foundation Brush
Color Changing Foundation + PrimeLash Mascara
Airbrushed Skin Primer + Color Changing Foundation
Concealer + Color Changing Foundation
3pcs of concealer "Nothing has covered my dark circles like this. It looks like I have ...
A creamy multipurpose concealer pencil that covers dark circles, age spots, redness, an...
Concealer + PrimeLash Mascara
Undereye Brightening Corrector + PrimeSkin Concealer Brush
Undereye Brightening Corrector + Color Changing Foundation
2pcs Instant Coverage Hairline Powder
Hairline Powder + PrimeLash Mascara
PrimeEyes Brightener, PrimeEyes Eyeshadow Matte
A semi-permanent lip tint that lasts for 12 hours without budging or feathering, even on mature lips.
Forever Lip Stain + PrimeLip Plumping Lip Balm
Hydrating, glossy, non-sticky. Collagen-preserving, wrinkle-defending, photo-aging protection.
Painted, pencilied, powdered. How about effortlessly natural? PrimeBrow Pencil’s s...
Patchy, gray, unruly eyebrows robbing your confidence? PrimeBrow Tinted Gel to the res...
Upgrade your foundation routine with our duo for a smooth, flawless second-skin finish.
PrimeSkin CC+ Cream, and PrimeLash Mascara.
PrimeSkin CC+ Cream, PrimeLash Mascara, and PrimeEyes Glide Eyeliner.
PrimeEyes Brightener, PrimeLash Mascara, PrimeEyes Glide, and PrimeBrow Pencil.
3pcs of our Best-Seller PrimeLash Mascara! 2 is a hoot. 3’s a steal.
This duo repairs all hair lengths, types, and textures.
Stunning pro-age makeover with (just) 3 sticks. Easy to carry. All-natural.
Introducing the PrimeWand Contour Kit. Three multi-use, skin-healing, and buildable st...
Mix and match any 3 products from extensive PrimePrometics collection with 10% OFF.
What's better than one richly pigmented, water-resistant eyeliner for queens over 50? ...
