"I caught my reflection at lunch and actually smiled. Lashes still full, no smudging — and the dark circles I've been hiding for years? Gone. This set gave me my face back."
— Diane, 61
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A lengthening tubing mascara designed for sensitive, mature eyes. Coats every lash from root to tip for fuller, longer-looking lashes — without smudging, flaking, or clumping. Gentle enough for all-day wear and removes easily with warm water.
A creamy, buildable concealer pencil designed for mature skin. Targets dark circles, age spots, redness, and fine lines with pinpoint precision — without settling into creases. Infused with Vitamin C, Hyaluronic Acid & Peptides to hydrate and nourish as it conceals.
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.
