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- Shirley K.
Ultimate Lash Duo
Serum & Mascara For Longer Lashes
Get your lashes ulimate treatment by our eyelash products. Instant effect with our mascara in addition to long term eyelash growth thanks to the eyelash serum!
100% no-risk money back guarantee
For every purchase you make, we donate to women in need. Learn more
If you’re using PrimeLash Mascara, you’re already living the pro-age life. You’re healing ageing,
instead of hiding its signs. Why not go all in?
Designed to comb, separate, elongate and hydrate thin, sparse lashes into lush, fanning beauties - for when you must face the world with confidence.
Developed with 10+ premium, all-natural growth boosting compounds that heal decades of lash damage in mere hours. Wake up to natural lashes like in your 20s.
✓ Perfect base for PrimeLash Mascara to stick to.
✓ (Even) better lash elongation with less Mascara.
✓ 24-hour lash healing cycle. Mascara to Serum to Mascara.
20X LASH ELONGATION
100% MORE ELONGATION THAN PRIMELASH MASCARA USED ALONE
**84% of women saw up to 100% more lash growth & elongation with the Lash Wonder Bundle.
**Results may vary. PrimeLash Growth Serum shows optimal elongation after 2 weeks of regular use.
Non-messy formula. Heals decades of lash damage as you sleep.
No lash primer. No lash combs. Just dunk and coat.
Stunningly long, gorgeous lashes that look just as good once the make-up comes off. The feeling is priceless.
But the Lash Wonder Bundle is yours for $60!
PrimeLash stands out from every other mascara you’re likely to find because it’s specifically made for women in their 50s, 60s and beyond.
It’s made to lengthen, volumize, separate and define the shorter, finer lashes that women often experience after 50.
It’s a moisturizing mascara that highlights your lashes without drying them out.
Its soft black color complements every complexion and hair color without looking harsh or severe. (This color is particularly flattering for silver sisters!)
It’s made with safe, healthy ingredients that help your lashes retain their moisture, encourage lash growth, hydrate your lashes and prevent lash breakage—among other benefits.
It’s hypoallergenic, made for the most sensitive eyes.
It’s designed to be wearable all day long.
Its lengthening, defining wand prevents clumping and flaking.
It resists smearing, smudging, and running.
This water-based mascara dries quickly and won’t cause your eyelashes to clump or stick together the way oil-based formulas can.
It’s designed to go on smoothly and easily. It comes with a medium-sized silicone brush that’s slightly tapered so you can easily reach all your lashes.
It’s NOT waterproof because waterproof mascaras contain harsh ingredients that can lead to dry, brittle lashes in your 50s and beyond.
As a water-based formula, PrimeLash has a neutral pH. This makes this mascara a healthier option to use when you have delicate skin around your eyes—as many women do after 50.
It’s a buildable formula that allows you to easily add multiple coats for a more subtle or dramatic look, as you like.
It’s a clean beauty formula with ingredients we are proud to use.
It’s easy to apply and easy to remove, so you can add it to any “less is more” makeup routine—and still complete your makeup in 10 minutes or less.
From top to bottom, PrimeLash is designed to flatter your eyes, skin and complexion in your 50s and beyond. We invite you to try it and see for yourself.
Yes, absolutely. That is why this mascara was made and spent years in order to get the best-performing ingredients to help women of thin and sparse eyelashes, and make them long and thick!
PrimeLash is black color. But current soft black color works with all hair colors, and looks absolutely amazing with silver hair!
Yes! PrimeLash is designed to be hypoallergenic. It's made for the most sensitive eyes and delicate skin around the eye area. This unique formula does not contain any of the harsh chemicals or additives that can often cause eye reactions.
PrimeLash has a water-based formula, instead of the oil-based formulas you often see in mascaras. We chose this water-based formula because it has a neutral pH, making it healthier for the delicate skin around your eyes.
In addition to that, PrimeLash has what's called a "clean beauty formula." This means it's made with pure, safe ingredients and without animal testing. We chose every ingredient with extreme care, so it can be used by women with the most sensitive eyes.
Flaking mascara is also a key reason why mascara can irritate eyes. PrimeLash moisturizing formula combined with its wand prevents this from happening.
PrimeLash Mascara. Black
Aqua (Water), Styrene/acrylates Copolymer, Synthetic Candelilla Wax, Beeswax, Polyvinyl Alcohol, CI 77499, Glycerin, Stearic acid, Glyceryl Monostearate, Cetostearyl Alcohol, Polysorbate 80, Triethanolamine, Hydroxyethyl cellulose, Methylparaben, Propylparaben, Parfum.
PrimeLash Mascara. Navy Blue
Aqua (Water), Styrene/acrylates Copolymer, Synthetic Candelilla Wax, Beeswax, Polyvinyl Alcohol, Ultramarine Blue, CI 77499, Glycerin, Stearic Acid, Glyceryl Monostearate, Cetostearyl Alcohol, Polysorbate 80, Triethanolamine, Hydroxyethyl cellulose, Methylparaben, Propylparaben, Parfum.
PrimeLash Mascara. Brown
Aqua (Water), Copernicia Cerifera (Carnauba) Wax, Acrylates Copolymer, Synthetic Wax, Propylene Glycol, Glyceryl Stearate, Ethylhexyl Myristate, CI77499, CI77491, Carbomer, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben
Yes! PrimeLash ingredients are 100% natural and vegan!
Absolutely not! PrimeLash is 100% cruelty free.
With PrimeLash Serum, you may be able to see results in as little as 2 weeks and up to 70% more length by week 4. Every human is different though, so be patient with yourself. Make sure to take progress pictures at Day 1, Day 30 and Day 60 to qualify for our Growth Guarantee!The important thing to remember is that all good things must take time! Growing your lashes will not happen overnight and you will need to be consistent with your application. Be patient. Longer lashes are on the horizon!
Our lash-stimulating peptide complex supports the lash's natural renewal cycle making your lashes thicker, bolder, and healthier. The mineral-dense formula helps replenish lashes with essential proteins and vitamins that provide luster and shine. Unique moisturizing agents provide superior hydration to lashes by locking in moisture while improving flexibility and elasticity.
You should use PrimeLash Serum 4 days per week! We recommend applying 1 time a day for the first 2 months for maximum results! Make sure that skin is clean before applying. If you forget one day, just hop right back in the next day :)
Our formula is specifically designed to be gentle and safe for everyone, including cancer-patients! Our products are also cruelty-free and vegan. However, you should still avoid getting the formula in your eyes. If eye contact occurs, rinse your eyes thoroughly with water.Also, if you are being treated with any ocular disorder, use PrimeLash serum under the supervision of your physician. Keep out of the reach of children. We recommend that you wash your hands and face with mild soap and water prior to application.
A tube of our PrimeLash serum will last 1-2 months, depending on how often you apply the serum. Pro Tip: Please make sure to swap out old bottles every 2 months for maximum results. Our serums don't use any yucky preservatives, so our products definitely have a shelf-life!
Aqua (Water)r, Glycerin, Carbomer, Sodium Hyaluronate, Panthenol, Myristoyl Pentapeptide-4, Ppg-26-Buteth-26, Peg-40 Hydrogenated Castor Oil, Palmitoyl Tripeptide-1, Acetyl Tetrapeptide-3, Hexapeptide-3, Triethanolamine, 1,2-Hexanediol, Hydroxyacetophenone
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.