PrimeLash Bundle

PrimeLash stands out from every other mascara you’re likely to find because it’s specifically made for women in their 50s, 60s and beyond.

• It’s made to lengthen, volumize, separate and define the shorter, finer lashes that women often experience after 50.
• It’s a moisturizing mascara that highlights your lashes without drying them out.
• Its soft black color complements every complexion and hair color without looking harsh or severe. (This color is particularly flattering for silver sisters!)
• It’s made with safe, healthy ingredients that help your lashes retain their moisture, encourage lash growth, hydrate your lashes and prevent lash breakage—among other benefits.
• It’s hypoallergenic, made for the most sensitive eyes.
• It’s designed to be wearable all day long.
• Its lengthening, defining wand prevents clumping and flaking.
• It resists smearing, smudging, and running.
• This water-based mascara dries quickly and won’t cause your eyelashes to clump or stick together the way oil-based formulas can.
• It’s designed to go on smoothly and easily. It comes with a medium-sized silicone brush that’s slightly tapered so you can easily reach all your lashes.
• It’s NOT waterproof because waterproof mascaras contain harsh ingredients that can lead to dry, brittle lashes in your 50s and beyond.
• As a water-based formula, PrimeLash has a neutral pH. This makes this mascara a healthier option to use when you have delicate skin around your eyes—as many women do after 50.
• It’s a buildable formula that allows you to easily add multiple coats for a more subtle or dramatic look, as you like.
• It’s a clean beauty formula with ingredients we are proud to use.
• It’s easy to apply and easy to remove, so you can add it to any “less is more” makeup routine—and still complete your makeup in 10 minutes or less.

From top to bottom, PrimeLash is designed to flatter your eyes, skin and complexion in your 50s and beyond. We invite you to try it and see for yourself.

Yes, absolutely.

That is why this mascara was made and spent years in order to get the best-performing ingredients to help women of thin and sparse eyelashes, and make them long and thick!

PrimeLash Mascara is available in seven popular mature shades:

• Black. This is a soft, inky black that suits pale complexion and silver hair. We’ve used premium quality iron oxides for saturation, bypassing the problem of a harsh and over the top end look. Use this color for instant drama and attention. Perfect for parties and date nights.
• Brown. A true brown. Not black playing pretend. Rich… almost woodsy. It is a blonde’s best friend. The undertones of burgundy also flatter redheads. Perfect with freckles! Bewitching and almost invisible. Yet the length and volume still impress.
• Navy. Not your 80’s electric blue. This hue is sapphire bellied. Think Lady Diana’s peepers. Whitens and brightens tired eyes. Matches coppers, browns, golds and all jewel tones. Ultra-natural finish. No one will ever guess.
• Mulberry. Unbeatable combination. The modern lift, definition, and tubing formula of the iconic PrimeLash Mascara, in a royal shade that's as rare and elusive as the legacy of purple. Mulberry is perfectly balanced. It is rich with neutral purples that are neither too icy, nor too berry; flattering every skin tone and eye color. Soft with (almost) black depths at a distance. Intriguingly brightening and feminine up close!
• Smoky. Black's cooler, more mysterious sister. This charcoal gray softens without sacrificing depth — think cashmere, not concrete. Blues, grays, and greens come alive beside it. Perfect for everyday elegance.
• Emerald. Not the green you're expecting. Deep, jewel-toned, and utterly grown-up. It warms up brown and hazel eyes from the inside out, and gives green eyes that quiet "I woke up like this" intensity. A secret weapon hiding in plain sight.
• Beep Burgundy - A luxurious deep berry-red wine shade with warm undertones. Most flattering for green and hazel eyes.

Yes! PrimeLash is designed to be hypoallergenic. It's made for the most sensitive eyes and delicate skin around the eye area. This unique formula does not contain any of the harsh chemicals or additives that can often cause eye reactions. 

PrimeLash has a water-based formula, instead of the oil-based formulas you often see in mascaras. We chose this water-based formula because it has a neutral pH, making it healthier for the delicate skin around your eyes. 

PrimeLash is made with pure, safe ingredients and without animal testing. We chose every ingredient with extreme care, so it can be used by women with the most sensitive eyes.

Flaking mascara is also a key reason why mascara can irritate eyes. PrimeLash moisturizing formula combined with its wand prevents this from happening.

PrimeLash Mascara. Black

Aqua (Water), Styrene/acrylates Copolymer, Synthetic Candelilla Wax, Beeswax, Polyvinyl Alcohol, CI 77499, Glycerin, Stearic acid, Glyceryl Monostearate, Cetostearyl Alcohol, Polysorbate 80, Triethanolamine, Hydroxyethyl cellulose, Methylparaben, Propylparaben, Parfum

PrimeLash Mascara. Navy Blue

Aqua (Water), Styrene/acrylates Copolymer, Synthetic Candelilla Wax, Beeswax, Polyvinyl Alcohol, Ultramarine Blue, CI 77499, Glycerin, Stearic Acid, Glyceryl Monostearate, Cetostearyl Alcohol, Polysorbate 80, Triethanolamine, Hydroxyethyl cellulose, Methylparaben, Propylparaben, Parfum

PrimeLash Mascara. Brown

Aqua (Water),Copernicia Cerifera (Carnauba) Wax, Acrylates Copolymer, Synthetic Wax, Propylene Glycol,Glyceryl Stearate, Ethylhexyl Myristate, CI77499, CI77491, Carbomer, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben

PrimeLash Mascara. Mulberry

Aqua (Water), Styrene/Acrylates Copolymer, Synthetic Candelilla Wax, Beeswax, Polyvinyl Alcohol, Glycerin, Stearic Acid, Glyceryl Monostearate, Cetostearyl Alcohol, Polysorbate 80, CI 77499, CI 77891, Triethanolamine, Squalane, Aluminum Hydroxide, Hydroxyethyl Cellulose, Barium Sulfate, Methylparaben, Propylparaben, Parfum, Rosin, CI 77007, CI 45410

PrimeLash Mascara. Emerald
Aqua (Water), Synthetic Candelilla Wax, Beeswax, Polyvinyl Alcohol, Styrene/Acrylates Copolymer, Glycerin, Glyceryl Stearate, Cetearyl Alcohol, Polysorbate 80, Stearic Acid, Palmitic Acid, Triethanolamine, Hydroxyethylcellulose, Ethylhexylglycerin, Octanediol, Phenoxyethanol, Methylparaben, Propylparaben, Parfum, CI 77499, CI 77288, CI 77007

PrimeLash Mascara. Smoky
Aqua (Water), Beeswax, Copernicia Cerifera (Carnauba) Wax, Acrylates Copolymer, Propylene Glycol, Palmitic Acid, Stearic Acid, Polysorbate 80, Polyisobutene, Triethanolamine, Phenoxyethanol, VP/Eicosene Copolymer, Lauric/Myristic/Palmitic/Stearic Glycerides, Glyceryl Stearate, Caprylyl Glycol, Ethylhexylglycerin, Glycerin, CI 77499, CI 77891, CI 77742

PrimeLash Mascara. Burgundy

Aqua (Water), Beeswax, Copernicia Cerifera (Carnauba) Wax, Propylene Glycol, Acrylates Copolymer, Palmitic Acid, Stearic Acid, Polysorbate 80, Polyisobutene, Triethanolamine, Lauric/Myristic/Palmitic/Stearic Glycerides, Glyceryl Stearate, Glycerin, Aluminum Hydroxide, VP/Eicosene Copolymer, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Sodium Chloride, Sodium Sulfate, CI 77499, CI 77891, CI 77742, CI 77491, CI 77007, CI 16035

Yes! PrimeLash ingredients are 100% natural and vegan!

Our lash-stimulating peptide complex supports the lash's natural renewal cycle making your lashes thicker, bolder, and healthier. The mineral-dense formula helps replenish lashes with essential proteins and vitamins that provide luster and shine. Unique moisturizing agents provide superior hydration to lashes by locking in moisture while improving flexibility and elasticity.

You should use PrimeLash Serum 4 days per week! We recommend applying 1 time a day for the first 2 months for maximum results! Make sure that skin is clean before applying. If you forget one day, just hop right back in the next day :)

Our formula is specifically designed to be gentle and safe for everyone, including cancer-patients! Our products are also cruelty-free and vegan. However, you should still avoid getting the formula in your eyes. If eye contact occurs, rinse your eyes thoroughly with water.Also, if you are being treated with any ocular disorder, use PrimeLash serum under the supervision of your physician. Keep out of the reach of children. We recommend that you wash your hands and face with mild soap and water prior to application.

A tube of our PrimeLash serum will last 1-2 months, depending on how often you apply the serum. Pro Tip: Please make sure to swap out old bottles every 2 months for maximum results. Our serums don't use any yucky preservatives, so our products definitely have a shelf-life! 

Aqua (Water)r, Glycerin, Carbomer, Sodium Hyaluronate, Panthenol, Myristoyl Pentapeptide-4, Ppg-26-Buteth-26, Peg-40 Hydrogenated Castor Oil, Palmitoyl Tripeptide-1, Acetyl Tetrapeptide-3, Hexapeptide-3, Triethanolamine, 1,2-Hexanediol, Hydroxyacetophenone