Hey there! Thank you for reading these words about the company that’s become the soul and passion of our 25-member team.
Prime Prometics: Our promise to empower you with cosmetics and knowledge for a pro-age life.
Why the mission to help women over 50?
Granted it’s a lovely niche… but the compulsion I felt for this business goes way beyond a strategic choice.
In fact, I did not start out wanting to serve silver queens (gasp!).
My focus was recovering chemo warriors.
I am 10. I am in my oncologist dad’s chamber. We are about to go out for a cone of pistachio ice cream. When I see my mother’s best friend (the woman I’d greeted as “Aunt Cheryl” up until that moment) run out of the examination room - screaming and crying.
Hair mussed, mascara smudged. She was devastated.
Cheryl kept repeating the words -- “Oh my God… I’ll no longer be a woman.”
Noting my distress, my father decided to talk about the repercussions of chemotherapy. He explained that most women with cervical or breast cancer not only say goodbye to anatomical features that enhance femininity -- they also lose their hair, eyebrows, and eyelashes.
Often for life.
The make-up they are forced to hide behind kills weakened hair follicles’ ability to regrow. The chemicals wreak havoc on sensitive skin. Chemotherapy can spell doom for a woman’s looks. And in the process, strip away her identity.
That day I realized beauty may be skin deep. But feeling beautiful is a fundamental aspect of our self confidence. And these women warriors DEFINITELY deserve better.
My crusade to create hypoallergenic, healing make-up grew in scope - from cancer survivors to queens over 50.
Anti-aging is nothing less than a cancerous growth stifling the potential of mature women.
Prime Prometics is here because we can make a difference.
– Kaspars Eglitis, Founder | Prime Prometics