Cosmetics with a Cause
With every purchase you make with us, we help
mature women live in the prime of their lives.


Cosmetics with Heart™
Each product is crafted with love. And every purchase you make helps mature women thrive.
Mature women face both age and gender discriminations.
Research papers show they are vulnerable to pay gaps, poor healthcare, and collective mistreatment. But at the same time anti-ageing is a 50 billion USD industry.
Prime Prometics is part of the Pro-Age movement. We empower mature women with products that are tailor-made to heal instead of hide, information that educates them about their rights, and the support of a community to embrace ageing and their wisdom more in the spirit of fine wine, instead of transient, fast fashion.
You’re not just a wallet. You matter.

Beauty That Saves Lives
Prime isn’t about adding vanity to the world.
In 2022 our community displayed unwavering commitment to ageless, healthy beauty. And this commitment raised thousands of dollars for Cancer warriors through our Give to Grow sales.
We’ve also been blessed to donate $15,000 to the National Breast Cancer Foundation, Inc. as a way to honor the spirit of our silver queens during Black Friday.
2023 will only be more ambitious and transformative.

Our Prime Beneficiary
National Breast Cancer Foundation
National Breast Cancer Foundation is unique.
It’s dedicated to seeking a vaccine against breast cancer.
With a focus on preventing secondary spread which is the main cause of breast cancer mortality, it has done pioneering work in improving cancer detection, and in increasing survival rates.
The Prime Impact Report:

Quality of life of cancer survivors has emerged as a leading factor scientists monitor to gauge the impact of their work.

Prime Prometics is uniquely poised to contribute to how women who have fought cancer see themselves, and how they gain back their confidence.

Prime Prometics products like PrimeLash Mascara and PrimeBrow Serum not only enhance what survivors have in terms of eyelashes and brows; the biotin enriched vitamin formula also stimulates hair growth.

We are compiling the most comprehensive BEFORE/AFTER of strong women who’ve beaten cancer and have seen a tangible difference in the quality of their life with our products. Beauty isn’t skin deep… in this case it has the power to rebuild shattered confidence and rehabilitate cancer survivors.
How Your Purchases Help Us Give Back:

Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.

Salute Women on Frontlines
Expanding our drive to support women on the medical frontline.

Stop Misinformation
Investing in bodies that print accurate information to educate mature women.

Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.