PrimeEyes Liquid Eyeliner
PrimeEyes Liquid Eyeliner
PrimeEyes Liquid Eyeliner
PrimeEyes Liquid Eyeliner
PrimeEyes Liquid Eyeliner
PrimeEyes Liquid Eyeliner
PrimeEyes Liquid Eyeliner
PrimeEyes Liquid Eyeliner
PrimeEyes Liquid Eyeliner
PrimeEyes Liquid Eyeliner
PrimeEyes Liquid Eyeliner

PrimeEyes Liquid Eyeliner

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Regular price
Color:  Kohl

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Look what you found! The only liquid eyeliner made for women over 50.

Think precise, intense, crack-free strokes on mature lids. 

Semi-permanent pigments for 2x better stay. And an opaque, satiny finish. 

Think skin-nourishing ingredients flowing from a stable application felt-tipped pen.

You don’t have to think too hard. Drama & definition are here – in PrimeEyes Liquid Eyeliner.

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For every purchase you make, we donate to women in need. Learn more

Lifts More Than Your Eyes... This is the Confidence-Boosting Eyeliner Experience You Deserve.

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Flattering flair meets ease & convenience. 

That’s PrimeEyes Liquid Eyeliner for you. 

  • Stable application anti-fray tip. Go thin, unbroken, and tattoo-like or elegantly big and bold. Every style is rendered crisp and clean. 
  • Magnetic semi-permanent pigments for extreme long-stay & water-resistant wear. 
  • Looks fresh, smooth, intense for hours on end. Run errands, cook, exercise -- you won’t have to worry about re-application. 
  • Spreadable, optimum viscosity formula flows with fervor from the fine felt tip. Even with hand tremors and declining eyesight… Always find the perfect angle. 
  • Create skin-adhering films that don’t bleed into fine lines and folds causing unsightly feathering. 
  • Butylene and Caprylyl Glycol are humectants that hydrate and smoothen the delicate skin around mature eyes. 
  • Blessedly hypoallergenic. Won’t sting or burn. 

Forgiving. Effortless. Beginner-friendly. 

Predictably enchanting strokes. Wildly exciting compliments. 

  1. Shake your PrimeEyes Liquid Eyeliner pen really well to ensure opaque, spot-free coverage. 
  2. Apply the eyeliner with your eyes open to see exactly where the line should go. If you feel uncertain, you can start with small dashes and connect them.
  3. Let the eyeliner set for 30 seconds. 
  4. Close the eyeliner cap with an audible click, protecting the tip and the formula. Circulating air won’t be able to dry out your pen. 

PRO TIP: Made a mistake? Use a Q-Tip soaked in makeup remover to tidy up and perfect your liner look.

Confident – now, later, throughout the day.

Won't sting or burn.

With a stable application felt tip, this avatar of the temperamental eyeliner is predictably great at crack-free, opaque, intense strokes.

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Made For Mature Women, Tested With Mature Women


Say PrimeEyes Liquid Eyeliner is recommended for mature eyelids.


Say PrimeEyes Liquid Eyeliner is long-stay and smudge proof!


Say PrimeEyes Liquid Eyeliner strokes are opaque, intense, and water-resistant.

* Aggregated results based on consumer surveys.

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Claim Your "Best Flow" Guarantee

Two Things For Consistent, Optimum Pigment Flow

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Shake the pen really well. For even, consistent application.

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When done, close the pen cover with an audible click.

The dream liquid eyeliner... Made real

No need to twist yourself into a pretzel trying to find the right angle for consistent pigment flow. Don't be scared of messing up the lines. Don't blame unsteady hands or declining eyesight.

With a stable application felt tip, this avatar of the temperamental eyeliner is predictably great at crack-free, opaque, intense strokes.

Enjoy tattoo-like precision, without an ounce of expertise.

Pigmented and satiny, fine or bold – your wish is this pen's command. As easy as drawing on the most awake, refreshed, alluring eyes of your life.

The magnetic semi-permanent pigments and the ideal viscosity formula do all the heavy lifting.

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Confident – now, later, throughout the day.

Lasts for hours on end. Watery eyes? Allergies? A sentimental heart? Nothing will feather or mess the sheer perfection of your look. Forget constant re-application.

Frequently asked questions

PrimeEyes Glide is a gel creme pencil that offers matte color and long-stay appeal. It is more natural in its finish. 

PrimeEyes Liquid Eyeliner is all about precise, intense, opaque strokes that don’t crack and stay put for hours on end. 

PrimeEyes Liquid Eyeliner is way more noticeable. It is versatile. The felt tipped pen can be used to create a plethora of eyeliner styles - if you like experimenting with your make-up. 

For beginners, it offers memorability and crisp definition, without the usual struggles that accompany liquid liners. 

Both work well. Take your pick!


Aqua (Water), Acrylates Copolymer, Styrene/Acrylates Copolymer, CI 77266, Butylene Glycol, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Sodium Benzoate, Sodium Dehydroacetate


Aqua (Water), Styrene/Acrylates Copolymer, CI 77491, Propanediol, Acrylates Copolymer, Phenoxyethanol, CI 77266, 1,2-Hexanediol, Sodium Dehydroacetate, Ethylhexylglycerin, Caprylyl Glycol

You aren’t “bad” at eyeliners. 

Liquid eyeliners are notoriously difficult to get right. 

Here are a few things we’ve done to make the PrimeEyes Liquid Eyeliner beginner-friendly. 

  1. The felt tipped, anti-fray pen is easy to grip and angle. 
  2. The tip is soft and flexible. The gentlest touch deposits color in an opaque, even finish. 
  3. The magnetic, semi-permanent pigments make for long-stay, water-resistant wear. 
  4. The optimal viscosity formula flows well, creating smooth films to prevent feathering. 
  5. Quick removal. Use a micellar water of your choice. 

You can go tattoo-like and thin. Or elegantly big and bold. 

Please shake well before use. 

Play with the pen to find your signature style.

Soak a cotton pad in the micellar water of your choice. 

For delicate, sensitive eyelids (and eyes), we recommend PrimeSkin Beauty Water. 

Hold for 15 seconds, and wipe with conviction. 

Viola.. No staining, clean, pristine eyelids. 

Zero rubbing is needed.

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Cosmetics with a Cause

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

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Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

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Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

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Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

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Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.

Our Products Work Better Together

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Clump-free tubing mascara for up to 5x length and definition.

PrimeEyes Glide Eyeliner PrimeEyes Glide Eyeliner

Rich, unbroken lines, even on mature lids. Easy application. Smudge-proof.

PrimeLash Growth Serum PrimeLash Growth Serum

Undo decades of lash damage. Naturally full and thick eyelashes await.

PrimeWand Pigment PrimeWand Pigment

Only item you need in your purse. Creamy, subtle, buildable color for chich enhancement.