Two blue makeup sticks with beige and champagne tips stand upright. Beside them, close-up images show a person applying Champagne and Satin Bronze eye shadow sticks to their eyelids. Both shades are labeled as new.
5
Your favorite

BRIGHTENER
IN NEW SHADES

Champagne & Satin Bronze
Two luminous shades designed to flatter 50+ lids across all skin tones.

A woman with long gray hair and glowing skin holds an open mascara tube and wand near her face, showcasing her eye makeup and long eyelashes against a plain background.
4.9
Top-Rated by 40,000+ Customers

PRO-AGE MAKE-UP: TURNING WRINKLES INTO SMILE LINES

Use our deeply-researched pro-age make-up to look & feel like your best version yet

Mascara tube with branding shown upright and lying down, an open wand with bristles, and a close-up of black mascara swipe. Text reads One sold every 30 seconds. Light blue background.
Primelash Mascara

#1 TUBING
MASCARA FOR MATURE WOMEN

3x length & definition. Water-resistant. Clump-free. In 4 iconic shades.

As seen in

COSMOPOLITAN
GOOD HOUSEKEEPING
VOGUE
TODAY
The image shows the marie claire logo in bold, black, lowercase letters on a white background.

Every Product Made for Sensitive Skin & Eyes

PrimeLash Mascara PrimeLash Mascara
BESTSELLERNEW COLORS

Clump-free tubing mascara for up to 3x length and definition.

4.9(16336)
PrimeEyes Glide Eyeliner PrimeEyes Glide Eyeliner
BESTSELLER

Rich, unbroken lines, even on mature lids. Easy application. Smudge-proof.

4.9(5468)
Color Changing Foundation Color Changing Foundation
BESTSELLER

Spot-on shade match in seconds. Buildable, dewy, natural-finish, crease-proof.

5.0(2209)
PrimeEyes Eye Brightener PrimeEyes Eye Brightener
BESTSELLERNEW COLORS

Eyeshadow that works for women over 50. Illuminating, lifting and radiant.

4.9(1813)
PrimeLash Growth Serum PrimeLash Growth Serum

Undo decades of lash damage. Naturally full and thick eyelashes await.

4.9(1103)
Hypoallergenic
Cruelty free
30-day money back guarantee

TRUSTED BY OVER

2 MILLION WOMEN

Originally developed to help cancer survivors regain their confidence, Prime Prometics’ best-sellers are now the gold standard for pro-age make-up & skincare.

In a world that pushes women to fight aging, we help them celebrate it.

Our high-performance products enhance mature beauty instantly, while also protecting it for the decades to come.

Three silver mascara tubes, one with the wand exposed, are standing upright on a reflective blue surface. The tubes are covered in water droplets, giving a fresh, dewy appearance.

Cosmetics with Heart™

$1.2 million donated

We recognize that breast cancer impacts not just physical health, but also a woman's confidence, identity, and sense of community. Our commitment is to stand with women affected by breast cancer, providing tangible support that uplifts, empowers, and reminds them that they are never alone.

Five women with gray or natural hair wear light blue prime sweatshirts and white pants, smiling and standing together against a plain white background, showing camaraderie and confidence.

Your beauty is our duty - 100% Satisfaction Assured!

Each Prime product comes with an iron-clad 30-day money back guarantee. No questions asked.

30-Day Money Back Guarantee

Claim a refund, even if the tube is empty.

40,000+ Rave Reviews

Mature women agree, Prime is the best they’ve had!

No Disappointments, Ever

We turn sceptics into fans. Products work as advertised.

Your satisfaction is our priority