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Look Stunning At Any Age. Be in the Prime of your life. With our carefully-crafted, pH-balanced products.

PrimeLash Mascara PrimeLash Mascara
Bestseller

Clump-free tubing mascara for up to 5x length and definition.

PrimeEyes Glide Eyeliner PrimeEyes Glide Eyeliner
New Colors

Rich, unbroken lines, even on mature lids. Easy application. Smudge-proof.

PrimeLash Growth Serum PrimeLash Growth Serum

Undo decades of lash damage. Naturally full and thick eyelashes await.

PrimeWand Pigment PrimeWand Pigment

Only item you need in your purse. Creamy, subtle, buildable color for chic enhancement. 

COSMETICS WITH HEART

$200,000 IN FUNDS AND PRODUCTS DONATED

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

$55,000 RAISED FOR CHEMO WARRIORS

COSMETICS WITH HEART

$200,000 IN FUNDS AND PRODUCTS DONATED

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

$55,000 RAISED FOR CHEMO WARRIORS

COSMETICS WITH HEART

$200,000 IN FUNDS AND PRODUCTS DONATED

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

$55,000 RAISED FOR CHEMO WARRIORS

COSMETICS WITH HEART

$200,000 IN FUNDS AND PRODUCTS DONATED

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

$55,000 RAISED FOR CHEMO WARRIORS

COSMETICS WITH HEART

$200,000 IN FUNDS AND PRODUCTS DONATED

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

$55,000 RAISED FOR CHEMO WARRIORS

Over 1.5m Units Sold

Prime Prometics’ range is more than make-up or skincare. Since our launch in 2020, we’ve helped thousands of women over 50 discover their own definition of evergreen beauty, re-build their confidence, and even pass on their wisdom to the next generation. 

Bid anti-aging good-bye. You’ve earned who you are. Flaunt it with pride. We’re cheering you on.

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Cosmetics with Heart™

$250,000 donated till date. More every year.

We're a family-run business. We are cruelty-free. Every purchase you make with us supports & uplifts chemo warriors. Beauty is more than skin deep!

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Customers are talking
PrimeLash Mascara

"I like PrimasLash Mascara a lot! It provides good definition without being clumpy. And the elongation, oh my, it's the best mascara I've ever used & I'm 62 yrs old and I have tried many mascaras. I will be ordering PrimeLash again!"

- Anne F.
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PrimeEyes Glide Eyeliner

"This eyeliner literally glides on like butter and I love that it’s water-resistant and hypoallergenic. The buildable formula allows me to work up the intensity that I want and the smudger on the other side has saved me multiple times when I needed to blend the pigment away.

- Lori
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The Journey Begins Once You Place Your Order

The moment your order rolls through to our team, we are on it.

100% satisfaction is the bar. Nothing else will do.

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Buying Prime means products go through several rounds of QA.

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Buying Prime means customer support that’s the best in the industry. 

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Buying Prime means the know-how to live a thriving pro-age life.