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3pcs PrimeEyes Eye Brightener

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Regular price
$84
Sale price
$75
Prime Prometics PrimeEyes Eye Brightener in Estrella, a champagne-toned eyeshadow stick
PrimeEyes Eye Brightener
A solid, light beige background with no visible objects, patterns, or text.
Champagne
Champagne New
Estrella
Stardust
Satin Bronze New
Nebula
Violeta
Afterglow
Emerald (Satin Matte) New
Prime Prometics PrimeEyes Eye Brightener in Estrella, a champagne-toned eyeshadow stick
PrimeEyes Eye Brightener
A solid, light beige background with no visible objects, patterns, or text.
Champagne
Champagne New
Estrella
Stardust
Satin Bronze New
Nebula
Violeta
Afterglow
Emerald (Satin Matte) New
Prime Prometics PrimeEyes Eye Brightener in Estrella, a champagne-toned eyeshadow stick
PrimeEyes Eye Brightener
A solid, light beige background with no visible objects, patterns, or text.
Champagne
Champagne New
Estrella
Stardust
Satin Bronze New
Nebula
Violeta
Afterglow
Emerald (Satin Matte) New

100% no-risk money back guarantee

Lids that look like a masterpiece. Eyes that are youthful, lifted, wide-awake.

We’ve labored for 18 months to create PrimeEyes Brightener. Nourishing, illuminating eyeshadow serving women over 50.

Creamy, light-reflecting base. Gives an instant eye lift effect. Erases darkness from around mature peepers. Blurs fine lines & wrinkles.

Claim your pretty privilege. Dull & tired no more.

Long wear
Water resistant
Hypoallergenic
Light blue text on a white background reads, Cosmetics with Heart in a large, serif font.

Your purchase helps women in need – $2.7M+ donated so far. Learn more

Elegant Shimmers. Quick Eye Lift.

Close-up of a persons eye with brown iris, long eyelashes, and well-groomed dark eyebrow. The eyelid has shimmery pink and gold eyeshadow. The skin shows natural texture and fine lines.
Close-up of a middle-aged woman with gray-streaked hair, natural makeup, and a small nose piercing, looking directly at the camera. The word BEFORE is labeled in the upper left corner.
  • Your limelight. Feel left out? With PrimeEyes Brightener … all eyes are on you. Steal the sophistication of expensive eye make-up, in a few swipes. Look rejuvenated & fresh. 
  • Drop-dead gorgeous shimmers that are perfect for you. They twinkle like fireflies… catching ambient light. Flecks of brilliance against the backdrop of buttery pigments. Help you look vibrant & wide-awake. 
  • Instant Eye Lift Effect™. Why struggle with the droop … when the fix is so quick? Apply PrimeEyes Brightener on your lids, the inner & outer corners of your eyes, and above + below the brow bone.

Neutralizes darkness. Illuminates hollows. Lifts & elevates.

  • Blurs lines. Creates a silky wash of color, packed with light-reflecting particles. This veil neutralizes lid hyperpigmentation and softly blurs lines for youthful eyelids.  
  • Jojoba oil infused base. Doesn’t wear as a heavy, cakey layer. Deeply hydrates the delicate skin around your eyes, pampering it with a lit-from-within glow. 
  • Buildable. You get to choose the shade, intensity, and complexity. Magnificent when worn alone. A scintillating upgrade to your regular make-up. 

Apply PrimeEyes Brightener to your eyelids, the inner & outer corners of your eyes, and above & below your brow bone – for a quick eye lift.

Blend with your fingertips. Once set, gives a long-stay wear.

“Don’t ever call this just an eyeshadow. It’s the power of make-up. Just a few dabs and I feel confident enough to ace interviews at the ripe “young” age of 71. Starting a second career… public-facing role. 

You can bet I’ll use all three shades of PrimeEyes Brightener to get my way!”

- Alice

Three blue makeup sticks labeled prime prometics are displayed on white steps; one with the cap off showing a light brown tip, one standing with the cap on, and one lying down with the cap off, revealing the applicator.

Almost Magical. Your Key to Youthful Eyes

Out of the league of dusty powder shadows, PrimeEyes Brightener delivers the right pizzazz, glam, and glimmery oomph – straight to your lids.

Three makeup crayons in beige, brown, and rose gold shades are lying on white paper, each drawing a swatch of their respective color.

A transformation right away. The promise of looking better with the years.

A small black circle is centered on a light gray background, with a faint, slightly darker gray halo surrounding the circle.
Illuminating colors

Erase darkness, tiredness, stress

A small black circle is centered on a light gray background, with a faint, slightly darker gray halo surrounding the circle.
Easy to use. Precise

Even if you have hand tremors

A small black circle is centered on a light gray background, with a faint, slightly darker gray halo surrounding the circle.
Finely-milled shimmers

Reflect light to blur & diffuse lid wrinkles

A small black circle is centered on a light gray background, with a faint, slightly darker gray halo surrounding the circle.
Long-stay. Smooth. Clump-free

Looks pristine – on hooded lids

A small black circle is centered on a light gray background, with a faint, slightly darker gray halo surrounding the circle.
Nourishing formula

The Jojoba oil hydrates, plumps, and improves the resilience of the dry, sensitive skin around mature peepers.

100% no-risk money back guarantee

PrimeEyes Brightener Shades - Up Close!

Pigments & shimmers in love with each other.

A close-up of an eye with champagne-colored eyeshadow applied to the eyelid. An eyeshadow pencil is being used on the upper lash line. The word “CHAMPAGNE” appears at the bottom left.
A close-up of a persons eye with shimmering, light pink eyeshadow. A matching creamy eyeshadow pencil is being applied to the upper eyelid. The label ESTRELLA appears in the bottom left corner.
A close-up of an eye with shimmery pink eyeshadow and eyeliner being applied with a makeup pencil. The eyeshadow shade is labeled STARDUST in a rounded beige box at the bottom left.
A close-up of a persons eye with bronze eyeshadow applied to the eyelid. An eyeshadow pencil is touching the outer corner. The text SATIN BRONZE appears at the bottom left of the image.
Close-up of a persons brown eye with metallic mauve eyeshadow applied to the eyelid. A matching makeup pencil is used along the upper lash line. The word NEBULA appears in a label at the bottom left.
Close-up of a persons eye with shimmery violet eyeshadow and pencil being applied to the eyelid. The word Violeta is displayed in a purple box at the bottom left.
A close-up of a person’s eye with metallic purple eyeshadow being applied using a makeup pencil. The text “AFTERGLOW” appears in the bottom left corner.
A close-up of a persons eye with green emerald eyeliner applied to the upper and lower eyelids. An eyeliner pencil is positioned near the outer corner of the eye. The word EMERALD appears in a label at the bottom left.
A smiling older woman with curly gray hair and clear skin, wearing a bright pink top, poses against a neutral background.

“I’m 68 years old. And I’ve seen everything with these two eyes… 

I thought nothing could surprise me. But PrimeEyes Brightener is a very different story. Once you put it on, it immediately melts away every last trace of darkness from your face. 

The shimmers are demure… But glint with life as soon as they touch light. Looks and feels like fairy wings… My dreams have taken flight.”

- Michelle

Don’t be Down.

Iconic Eye Lift Effect™

PrimeEyes Brightener banishes pooling darkness around mature eyes by reflecting ambient light.
The glow works to your advantage.

SWIPE 1: Bathe your eyelids in radiance.

SWIPE 2: Add to the inner corners for a bold, awake, fresh feel.

SWIPE 3: Touch to the outer corners. Diffuse deep, stubborn lines.

SWIPE 4: Apply above and below the brow bone. distract from the droop. Focus on the arch of your eyebrows, pulling up your entire face.

100% no-risk money back guarantee

From Lined Lids to Plain Routines… A Fix For Every Woe.

Stuck in the rut of the same old routine? Time to jazz things up with PrimeEyes Brightener.

Buildable shades give eyeshadows a second chance. Create a myriad, low-effort, stunning looks. 

More than an illuminating eye tint. Nebula provides glittering eye definition. Estrella & Stardust ace as dewy highlighters

Admire the veil of radiance that blurs wrinkles for visibly smoother lids. This subtle luminescence can also disguise under eye puffiness.

Leaves Powder Shadows In The Dust!

Unlike patchy powder products that are rough, chalky, dusty - gone in a jiffy, PrimeEyes Brightener is a velvety, twinkling creamy base that lasts and lasts. 

Never runs out of luminosity… Amps up the brilliance of your lids with every application. 

Choose the barest hint of sheen or be beaming – customize your glow. 

You’re in charge of the payoff. 

A blue water droplet icon with a white check mark inside, symbolizing clean or approved water.

WATER-RESISTANT

A blue icon of a hand with the index finger pointing up and touching a curved arrow above, indicating a swipe or scroll gesture.

SMUDGE-PROOF

Three curved, blue, vertical shapes resembling stylized flames or waves on a light gray background.

CLUMP-FREE

A simple, flat blue leaf icon with a white vein detail, set against a light gray background.

HYPOALLERGENIC

100% no-risk money back guarantee

Frequently asked questions

You get 0.1 oz / 3ml of product in each stick.

PrimeEyes Brightener. Champagne

Trimethylsiloxysilicate, Cyclopentasiloxane, Isododecane, Ozokerite, Polyethylene, Beeswax, Mineral Oil, Diisostearyl Malate, Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, C20-40 Alcohols, Isononyl Isononanoate, Copernicia Cerifera (Carnauba) Wax, Paraffin, Microcrystalline Wax, Stearic Acid, Triethoxycaprylylsilane, Synthetic Fluorphlogopite, Phenoxyethanol, Mica, CI 77891, CI 77491

PrimeEyes Brightener. Satin Bronze

Dimethicone, Hydrogenated Polycyclopentadiene, Isododecane, Calcium Aluminum Borosilicate, Synthetic Wax, Isononyl Isononanoate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Polyethylene, Cetyl Ethylhexanoate, Ethylhexyl Palmitate, Polyglyceryl-2 Triisostearate, Microcrystalline Wax, Simmondsia Chinensis (Jojoba) Seed Oil, Pentaerythrityl Tetrabehenate, Butyrospermum Parkii (Shea) Butter, Tocopherol, 1,2-hexanediol, CI 77891, CI 77019, CI 77491, CI 77861

PrimeEyes Brightener. Stardust
Cyclopentasiloxane, Silica, Ozokerite, Polyethylene, Beeswax, Dimethicone, Trimethylsiloxysilicate, CI 77492, Synthetic Wax, CI 77891, CI 77491, CI 15985, CI 77499, Synthetic Fluorphlogopite, CI 77891, Isododecane, Methylparaben, Parfum.

PrimeEyes Brightener. Estrella
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Mica, Titanium Dioxide, Dimethicone, Isohexadecane, Synthetic Wax, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, CI 77891, CI 77861, Simmondsia Chinensis (Jojoba) Seed Oil, CI 77491, CI 77019, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol

PrimeEyes Brightener. Nebula
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Dimethicone, Synthetic Wax, Mica, CI 77491, Isohexadecane, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Titanium Dioxide, CI 77492, Simmondsia Chinensis (Jojoba) Seed Oil, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol

PrimeEyes Brightener. Violeta
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Cyclopentasiloxane, Dimethicone, CI 77019, CI 77891, CI 77266, Synthetic Wax, CI 77019, CI 77491, Isohexadecane, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Cera Microcristallina, 1,2-Hexanediol, Squalane.

PrimeEyes Brightener. Afterglow
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Cyclopentasiloxane, Dimethicone, Synthetic Wax, Mica, Isohexadecane, Polyethylene, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, CI 77492, CI 77891, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Cera Microcristallina, Synthetic Fluorphlogopite, CI 77891, Tin Oxide, CI 77491, CI 77499, 1,2-Hexanediol, Squalane.

Absolutely. 

The PrimeEyes Brightener illuminating eyeshadow stick is first and foremost about radiance. 

The subtle light-reflecting particles meld with the creamy base. 

Our product doesn’t rely on awkward, textured glitter for its sheen. 

Every application will up the brilliance of the finish. 

But it starts out a velvety, soft, natural wash of color that’s lusciously buildable.

A close-up of a persons closed eye showing shimmery light pink eyeshadow on the eyelid, well-defined dark eyebrow, and natural skin texture with visible fine lines.

Yes! 

The base lays pristine. 

The subtle light-reflecting particles minimize the appearance of lines & wrinkles. 

You can easily build up to the intensity you wish to achieve. 

Go from the barest hint of sheen to blinding. 

Estrella and Stardust can also be touched to the high points of your face for all-round radiance.

A close-up of a persons face with one eye closed, showing shimmery pink eyeshadow, well-groomed eyebrows, black eyeliner, and a nose stud. The skin appears smooth and features some natural texture.

Most mature queens have hooded eyes. 

Our objective is to ensure a delightful experience for all women. 

That’s why PrimeEyes Brightener is: 

  1. Clump-free. Won’t ball into chunks under the loose flap of the skin from the brow bone. 
  2. Doesn’t transfer. Won’t migrate to undesirable spots. Stays put. 

Hard to smudge. Hooded eyes often wipe shadows into oblivion. PrimeEyes Brightener lasts up to 8 hours.

Yes. PrimeEyes Brightener is 100% cruelty-free. Tested and finessed with women over 50. It is also blessedly free from phthalates, sulfates, and alcohol.

Based on tester surveys, an application of PrimeEyes Brightener can last for up to 8 hours.

Two hands gently holding a small red heart against a light blue background, symbolizing care, love, and support.

Cosmetics with Heart

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

Simple blue and white icon of a house with a pitched roof, chimney, window, and a picket fence in front, set against a light blue circular background.

Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

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Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

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Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

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Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.

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