PrimeEyes Eye Brightener
PrimeEyes Eye Brightener
PrimeEyes Eye Brightener
PrimeEyes Eye Brightener
PrimeEyes Eye Brightener
PrimeEyes Eye Brightener
PrimeEyes Eye Brightener
PrimeEyes Eye Brightener
PrimeEyes Eye Brightener
PrimeEyes Eye Brightener
PrimeEyes Eye Brightener
PrimeEyes Eye Brightener
PrimeEyes Eye Brightener
PrimeEyes Eye Brightener
PrimeEyes Eye Brightener

PrimeEyes Eye Brightener

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Regular price

Tired of looking older than your years? Weary eyes got you down? We’ve worked for 18 months to create an easy fix. The PrimeEyes Brightener eyeshadow for women over 50.

Creamy. Nothing like messy, harsh powder shadows. Apply all over your lids and to your inner corners for an instant and visible eye lift effect. Nourishing Jojoba oil base awakens the skin around your eyes, erasing dry dullness. Illuminating colors add elevation to droops, bring light to dark circles, and blur out lines & wrinkles. Zesty, fresh, youthful again!

Color:  Estrella

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For every purchase you make, we donate to women in need. Learn more

Glides On Like a Dream. Easy Application. Quick Eye Lift Effect.

Why Is This Eyeshadow “The One”?

  • Twenty-second flawless. Low effort, high impact. Literally a few swipes and you can flaunt the most complete, fabulous eye look – without any fuss. So simple – it’ll fit right in your daily routine.  
  • Brings light to your face. The illuminating, velvety base adds radiance to mature, tired eyes. Awakens and nourishes the dry, dull skin around them. Enhances your natural eye color. Lends a fresh pop. 
  • Instant eye lift effect.  Why struggle with the droop … when the fix is so quick? Apply PrimeEyes Brightener on your lids, the inner corners of your eyes, and above the brow bone. Marvel at the elevated appeal. 
  • Chic & sophisticated. Not overly colorful. Understated, elegant, yet intriguing. Adds something extra to your peepers, while making them look bolder, more open, and positively doe-eyed. 
  • Lasts, despite the hood. Doesn’t smudge, even under the loose skin of your brow bone. Water-resistant. Won’t get messy or migrate to undesirable spots. 
  • Intentionally beginner-friendly. Buildable. The payoff is in your control. Is discreet in your purse. Doesn’t need touch-ups. Precise application, even if you have hand tremors.
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Almost Magical. Your Key to Youthful Eyes

Out of the league of dusty powder shadows, PrimeEyes Brightener delivers soft glam and buildable radiance.

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Illuminating colors

Erase darkness, tiredness, stress

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Visible elevation

Apply to your lids and inner corners. Enjoy an eye lift effect.

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Nourishing formula

Jojoba oil rejuvenates dull, lined skin around mature peepers.

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Wears weightless, perfect

Stays where you put it, without smudging or migrating. Just like 20 years ago!

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The Most Complete Eye Make-up.

Flawless finish. Multi-tasking power.

  • PrimeEyes Brightener brings excitement to your lids. Jazzes up your bored eyes. 
  • The perfect amount of radiance for silver queens. On the hunt for a 50-friendly eyeshadow? This is the one. 
  • Doubles up as a highlighter. Apply to the high points of your face and to your cupid’s bow. 
  • Banishes traces of darkness, tiredness, and stress. Your lids thrive with the Jojoba oil infused formula which softens lines & wrinkles. 
  • So much … Yet done in 20 seconds. You don’t have to worry about what goes on behind the scenes. Simply swipe on, tap, and you’re ready to dazzle. 

Be lifted, lovely, luminous.

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Estrella, Nebula, Stardust - Up Close!

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I’m 68 years old. And I’ve seen everything with these two eyes… 

I thought nothing could surprise me. But PrimeEyes Brightener is a very different story. Once you put it on, it immediately melts away every last trace of darkness from your face. 

It’s versatile. I use it every day as a pick me up. For special occasions and even when I feel down or sad. A real gamechanger"

- Michelle

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Don’t be Down.

Iconic Eye Lift Effect™

PrimeEyes Brightener banishes pooling darkness around mature eyes by reflecting ambient light.
The glow works to your advantage.

SWIPE 1: Bathe your eyelids in radiance.

SWIPE 2: Add to the inner corners for a bold, awake, fresh feel.

SWIPE 3: Touch to the outer corners. Diffuse deep, stubborn lines.

SWIPE 4: Apply above and below the brow bone. distract from the droop. Focus on the arch of your eyebrows, pulling up your entire face.

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Leaves Powder Shadows In The Dust!

Unlike patchy powder products that are rough, chalky, dusty - gone in a jiffy, PrimeEyes Brightener is a velvety, twinkling creamy base that lasts and lasts. 

Never runs out of luminosity… Amps up the brilliance of your lids with every application. 

Choose the barest hint of sheen or be beaming – customize your glow. 

You’re in charge of the payoff. 

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100% no-risk money back guarantee

Your Beauty is Our Duty.

(If You're Not Satisfied, We’ll Refund You.)

You deserve to try PrimeEyes Eye Brightener with no strings attached.

And we have full confidence in the technology we’ve used to create the formula.

Prime Prometics puts you in the limelight. Our mission is to help you enhance your natural beauty, at any age.

So if you’re not satisfied with PrimeEyes Eye Brightener, just let us know at We will refund you your money, no questions asked.

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Frequently asked questions

You get 0.1 oz / 3ml of product in each stick.


Cyclopentasiloxane, Silica, Ozokerite, Polyethylene, Beeswax, Dimethicone, Trimethylsiloxysilicate, CI 77492, CI 15850, Synthetic Wax, CI 77891, CI 77491, CI 15985, CI 77499, Synthetic Fluorphlogopite, CI 77891, Isododecane, Methylparaben, Parfum.


Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Mica, Titanium Dioxide, Dimethicone, Isohexadecane, Synthetic Wax, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, CI 77891, CI 77861, Simmondsia Chinensis (Jojoba) Seed Oil, CI 77491, CI 77019, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol


Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Dimethicone, Synthetic Wax, Mica, CI 77491, Isohexadecane, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Titanium Dioxide, CI 77492, Simmondsia Chinensis (Jojoba) Seed Oil, CI 15850, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol


The PrimeEyes Brightener illuminating eyeshadow stick is first and foremost about radiance. 

The subtle light-reflecting particles meld with the creamy base. 

Our product doesn’t rely on awkward, textured glitter for its sheen. 

Every application will up the brilliance of the finish. 

But it starts out a velvety, soft, natural wash of color that’s lusciously buildable.

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The base lays pristine. 

The subtle light-reflecting particles minimize the appearance of lines & wrinkles. 

You can easily build up to the intensity you wish to achieve. 

Go from the barest hint of sheen to blinding. 

Estrella and Stardust can also be touched to the high points of your face for all-round radiance.

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Most mature queens have hooded eyes. 

Our objective is to ensure a delightful experience for all women. 

That’s why PrimeEyes Brightener is: 

  1. Clump-free. Won’t ball into chunks under the loose flap of the skin from the brow bone. 
  2. Doesn’t transfer. Won’t migrate to undesirable spots. Stays put. 

Hard to smudge. Hooded eyes often wipe shadows into oblivion. PrimeEyes Brightener lasts up to 8 hours.

Yes. PrimeEyes Brightener is 100% cruelty-free. Tested and finessed with women over 50. It is also blessedly free from phthalates, sulfates, and alcohol.

Based on tester surveys, an application of PrimeEyes Brightener can last for up to 8 hours.

100% no-risk money back guarantee

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Cosmetics with a Cause

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

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Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

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Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

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Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

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Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.