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PrimeEyes Brightener, PrimeLash Mascara, PrimeEyes Glide, and PrimeBrow Pencil.
100% no-risk money back guarantee
For every purchase you make, we donate to women in need. Learn more
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.