"These are the two products I always reach for - whether it’s for every day or a special occasion. The mascara makes my lashes so long and defined without smudging, and the lip balm gives my lips the prettiest tint and keeps them hydrated for hours!"
- Maryl, 61
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Recreate this celebrity red carpet look with our two bestsellers!
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Two bestsellers. One red carpet ready look.
PrimeLash is America’s #1 Tubing Mascara for mature lashes for a reason. It grips even the tiniest lashes for long, defined, lifted-looking lashes with smudge-proof wear that lasts all day.
PrimeLips Plumping Balm gives you juicy, fuller-looking lips with buildable tint and long-lasting hydration - like a balm, lipstick and gloss in one. Smooth, buttery lips that get compliments everywhere you go!
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Tiny lashes, sparse lashes, straight lashes - PrimeLash Tubing Mascara grips and defines every single one. The tubing formula wraps each lash for instant length and volume without clumping. Smudge-proof all day, then slides off cleanly with just warm water. No raccoon eyes. Ever.
PrimeLips Plumping Balm gives the lips a juicy tint, natural-looking fullness, and deep hydration in one swipe. The buttery formula glides on smoothly, builds beautifully, and keeps lips soft, glossy, and comfortable for hours. No tingling. No stickiness. Just lips that steal the whole look.
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It's a tubing formula — not a traditional coated mascara. Instead of painting pigment onto lashes, it wraps each individual lash in a tiny tube of color.
That means it builds length and volume without clumping, smudging, or flaking.
Specifically designed for the thinner, sparser lashes that come with your 50s, 60s, and beyond.
PrimeLips Plumping Balm uses a peptide-based formula that supports natural fullness over time — no tingling, no stinging, no irritation.
The immediate effect is a juicy, hydrated look with buildable tint that makes lips appear fuller.
It's not an aggressive plumper — it's a balm, lipstick, and gloss in one that gives natural-looking volume.
This is a treatment balm first, color product second.
The formula is deeply hydrating and designed for mature lips that have lost moisture and volume.
It glides on buttery smooth without dragging or settling into lip lines.
No stickiness, no dryness — just soft, comfortable, glossy lips for hours.
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Yes. PrimeLash Mascara is hypoallergenic, formulated without harsh chemicals, and made for the delicate eye area.
The water-based tubing formula is gentle enough for sensitive eyes and safe for contact lens wearers.
It's also vegan and cruelty-free.
PrimeLash Mascara: all-day smudge-proof, water-resistant wear. It won't flake, transfer, or give you raccoon eyes — even through humidity, sweat, or tears.
PrimeLip Plumping Lip Balm: hydration lasts for hours. The tint wears naturally and fades evenly (no patchy disappearing act). Reapply after meals for a fresh color boost.
PrimeLash Mascara is the easy part — just warm water. The tubing formula slides off cleanly in little tubes without rubbing or harsh makeup removers.
No residue, no raccoon eyes the next morning.
PrimeLip Plumping Lip Balm wears off naturally or removes with any gentle cleanser or makeup wipe.
100% money-back guarantee on the full set. No risk.
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.
