2pcs PrimeEyes Eyeshadow Matte
NEW

5.0
376 Reviews
FREE shipping on orders over $65.00
Regular price
$56
Sale price
$50

"This eyeshadow stick is perfect for mature eyes and wrinkly lids. It applies like silk. Lasts the whole day. The matte shades both lift & define"

 - Katie, Prime Prometics Customer
The PrimePrometics™ PrimeEyes Eyeshadow Matte is a light brown makeup crayon with a twist-up design in a blue and white tube, shown standing upright on a white background.
Prime Prometics® PrimeEyes Eyeshadow Matte
Solid light pink color filling the entire image.
True Neutral (Satin Matte)
Vanilla (matte)
True Neutral (Satin Matte)
Timeless Taupe (Matte)
Toffee (Matte)
Cocoa Noir (Matte) New
Espresso (Satin Matte)
The PrimePrometics™ PrimeEyes Eyeshadow Matte is a light brown makeup crayon with a twist-up design in a blue and white tube, shown standing upright on a white background.
Prime Prometics® PrimeEyes Eyeshadow Matte
Solid light pink color filling the entire image.
True Neutral (Satin Matte)
Vanilla (matte)
True Neutral (Satin Matte)
Timeless Taupe (Matte)
Toffee (Matte)
Cocoa Noir (Matte) New
Espresso (Satin Matte)

The PrimeEyes Eyeshadow stick is a matte miracle for mature eyes. Lifts, defines, brightens & awakens them -- all without emphasizing fine lines!

  • Quick and easy. Glides smooth and buttery, without tugging, even on crepey, wrinkled lids. Looks like you spent hours… when it only takes minutes. 
  • Incredibly long-wear. Sets for up to 12 hours of no-creasing, no-fading stay. Water-resistant & sweat-proof.
  • Made for the most sensitive eyes. Wears weightless -- without irritation or flaking. 
  • Primer-infused. Smoothens lid lines, counters discoloration, and lasts all day.

Iconic! Play with 7 custom-mixed shades.

100% no-risk money back guarantee

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12-Hour Stay
A blue circular badge with the word HYPOALLERGENIC written at the top and bottom, and a simple leaf icon in the center, indicating a product is hypoallergenic.
Hypoallergenic
A blue circular badge with a water droplet and a check mark inside. The words Water Resistant are written around the circle, indicating the product is resistant to water.
Water-Resistant
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Your purchase helps women in need – $2.7M+ donated so far. Learn more

Bright, Beautiful, Lifted Eyes With Classic Mattes Made For Wrinkly Lids.

Powder shadows cause fallout and dryness? Cream shadows crease?

PrimeEyes Eyeshadow does better - it celebrates the wisdom in your eyes, without emphasizing crepey skin.

Sets into a line-smoothing, primer-infused film.

Flexible, weightless, and irritation-free. Picture-perfect -- minus creasing or fading, for up to 12 hours.

Hydrating cream-to-powder formula.

5% Jojoba Oil & Shea Butter soften dry eyelids. Swipe like silk. No tugging or pulling. 

7 iconic custom-mixed shades.

Versatile colors brighten & lift hooded eyes, shape & define mature peepers.

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12-Hour Stay

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Blendable with Fingers & Buildable

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Mistake-Proof Application

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Smooth Cream-to-Powder Formula

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Hypoallergenic Ophthalmologist-approved

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Water-Resistant

Crease-Proof, Fade-Proof Iconic Mattes

A close-up of a persons eye with light skin, applying a beige eyeliner pencil along the upper lash line. The shade is labeled Vanilla in a rounded box at the bottom left.
A close-up of a persons eye with brown iris, using a neutral-toned makeup pencil on the eyelid. The label TRUE NEUTRAL appears in the bottom left corner.
A close-up of a person’s eye with mauve-colored eyeshadow and eyeliner. A mauve eye pencil is applied to the upper lash line. The text “VINTAGE MAUVE” appears at the bottom left.
A close-up of an eye with taupe eyeshadow being applied to the upper eyelid using a makeup pencil. The product shade is labeled Timeless Taupe in the lower left corner.
A close-up of a persons eye as they apply a toffee-colored makeup pencil to their upper eyelid. The eye has brown and green tones, and the eyebrow and eyelashes are clearly visible. A label reads TOFFEE.
A brown eye with long lashes is shown as a person applies dark brown eyeliner to the upper eyelid. The shade is labeled Cocoa Noir in white text on a brown background at the bottom left.
A close-up of a persons eye with light brown eyeshadow and brown eyeliner applied; a brown eyeliner pencil is held near the outer corner. The word Espresso appears in a label at the bottom left.

100% no-risk money back guarantee

An Eyeshadow That Honors Incredibly Sensitive Eyes

Concentrated 5% Jojoba Oil with Shea Butter. Delivers lasting hydration to the delicate eye area. Freshens tired skin around your eyes. Ensures light-touch, easy-glide application & plush pigment payoff.

Sunflower Oil (with Vitamin E) smooths rough lids.

Primer-Infused. Cross-linked polymers with soft-focus pigments create a lightweight, blurring film of color that’s locked in place for up to 12 hours.

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Hypoallergenic

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Dermatologist-Approved

A blue circular badge with a white microscope icon in the center. The words Ophthalmologist Approved are written around the edge in white capital letters.

Ophthalmologist-approved

Three blue eye primer sticks are shown upright against a blue background. Beside them are close-ups of an eye and ingredients: sunflower oil, shea butter, and 5% jojoba oil with benefits listed.

Looks Professionally Done in 2 Minutes Flat!

PrimeEyes Eyeshadow sticks are the nostalgia of a good eyeshadow... Minus the fallout, dryness, fading, and irritation.

  • They finger-blend like a dream. 
  • Give you time to achieve just the look you desire, before setting to a crease- and budge-proof finish. 
  • Buildable. Made for layering ‘cause the co-ordinated hues work together like the best neutrals palette ever!

Use shades Vanilla & True Neutral to even out discoloration and brighten dull eyes.

Timeless Taupe, Espresso, and Cocoa Noir lend depth and the sensuality of mess-free, smoky peepers.

Vintage Mauve is pretty - both all over your lids or as an accent. Define & warm your crease with Toffee. 

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BEAUTY EDITOR’S TIP: Don’t forget to finish off your look with the best-selling PrimeLash Mascara!

A four-step eyeshadow tutorial for mature skin, featuring a woman applying base color, blending, adding depth to the crease, and highlighting inner corners and brow bone with various eye makeup products.

PrimeEyes Eyeshadow vs PrimeEyes Brightener: You’re Spoilt for Choice!

PrimeEyes Eyeshadow: Buttery-soft matte with quick and silken application. Goes on like rich cream. Sets without budging -- for hours on end. Hypoallergenic, comfy-wear, waterline-friendly.

Shades custom-made for the lids, creases, inner & outer corners of mature eyes.  

PrimeEyes Brightener: Creamy formula. Velvety base. Luminous finish. Meant to add glimmer. Opens, lifts, and glams the peepers of women over 50. 

Perfect for spotlights, and as toppers.

Split image comparing a woman applying PE Eyeshadow on the left and PE Brightener on the right, with a chart below detailing their formula, finish, intensity, uses, and built-in sharpener feature.

100% no-risk money back guarantee

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"PrimeEyes Eyeshadow sticks are the best thing since sliced bread!”
The answer to my prayers. I had given up on powder shadows because my eyes just won’t stop watering when I put them on. I hate the uncomfortable stretchiness, and the deep lines on my lids. Not this formula… It is a delight to wear. Feels like hydrating skincare .. looks smooth & beautiful. The shades are life-like + buildable. I can whip up a look fit for morning grocery runs, or change things up in 2 minutes for an evening with friends.

- Tracy W

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Frequently asked questions

PrimeEyes Eyeshadow sticks adjust classic mattes for comfortable & elegant wear on the lids of mature queens. 

Regular matte shadows don’t thrive on rough, dry eyelids. They require a lot of finessing -- like the use of primers, and even dedicated brushes to flatter the peepers of women in their 50s, 60s, and beyond. Yet, they are essential.

Creamy-mattes are the pro-age solution. These unique cream-to-powder hybrids: 

  • Apply as a rich cream capable of gliding on lids like silk. 
  • The hydrating formula freshens dull, tired skin around the eyes, while ensuring plush pigment payoff. 
  • They set as a smooth, flexible, weightless film that locks your preferred shade & look in place for up to 12 hours. 
  • The wear is soothing & irritation-free. Less like make-up, more like a hypoallergenic eye balm. 

The nostalgia of evergreen staples. 

But that’s where the similarity ends. 

Creamy-mattes are soothing, lid-smoothing, and softening. 

PrimeEyes Eyeshadows come in five custom-mixed shades that mimic an entire, well-coordinated palette.

The sky's the limit. 

It’s like asking: What can the most gorgeous neutrals palette do for you? 

The shades look familiar. Yet they are different. 

And that’s by design: 

  • The colors aren’t a replica of every other eyeshadow line. Our product team custom-mixed pigments in our labs for hues in homage to our silver queens. 
  • The pigments are soft-focus. Together with the primer-infused formula, all you have to do is sweep across your lids. The flexible, blurring film does the rest, diffusing the sharp look of eyelid wrinkles and countering lid discoloration. 
  • Lighter shades brighten and lift your eyes. Shades with depth are all about shape & definition. You can use an angled brush to draw clean, eyeliner-strokes with them. 

From professional, to fun, to glamorous (especially with the bling-y PrimeEyes Brighteners) -- it is time to make your eyes match your mood.

PrimeEyes Eyeshadow sticks are primer-infused. This is the reason why the colors, the vibrance, and the blended, polished look hold steady - defying sweat and humidity - for up to 12 hours. 

The primer also creates a flattering, blurring effect that leaves mature eyelids smooth, even-toned, and healthy. 

The PrimeEyes Eyeshadow lasts on rough, dry lids and drooping eyes for up to 12 hours.

Yes. The PrimeEyes Eyeshadow sticks are hypoallergenic, dermatologist-approved (for prolonged wear on sensitive, mature lids), and ophthalmologist-cleared (thus deemed safe for mature eyes and use in the waterline).

Like all Prime products, PrimeEyes Eyeshadow sticks too are cruelty-free. 

Tested with queens, for queens! 

ESPRESSO

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Synthetic Fluorphlogopite, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tin Oxide, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate,  Mica, Iron Oxides (CI 77491/77492/77499), Titanium Dioxide (CI 77891), Ferric Ferrocyanide CI 77510).

TRUE NEUTRAL

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).

VANILLA

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate,  Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).

TIMELESS TAUPE

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).

TOFFEE

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).

100% no-risk money back guarantee

Your Beauty is Our Duty.

(If You're Not Satisfied, We’ll Refund You.)

You deserve to try PrimeEyes Eyeshadow Matte with no strings attached.

And we have full confidence in the technology we’ve used to create the formula.

Prime Prometics puts you in the limelight. Our mission is to help you enhance your natural beauty, at any age.

So if you’re not satisfied with PrimeEyes Eye Shadow just let us know at info@primeprometics.com. We will refund you your money, no questions asked.

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How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

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Investing in bodies that print accurate information to educate mature women.

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