PrimeLash Volumizer
PrimeLash Volumizer
PrimeLash Volumizer
PrimeLash Volumizer
PrimeLash Volumizer
PrimeLash Volumizer
PrimeLash Volumizer
PrimeLash Volumizer
PrimeLash Volumizer
PrimeLash Volumizer
PrimeLash Volumizer

PrimeLash Volumizer

33 Reviews
FREE shipping on orders over $60.00
Regular price

Bigger, bolder, emphatic lashes. Look professionally done. 

PrimeLash Volumizer is the thickening & lifting mascara mature beauties have prayed for. 

Layers on and separates lashes like a dream. No clumps. No smears.  

Plus, the nourishment you’ve come to love and expect from Prime. 

Want larger than life, massive, glossy eyelashes? This is the only answer fit for women over 50.

Color:  Black

100% no-risk money back guarantee

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For every purchase you make, we donate to women in need. Learn more

From Bareto Big.

Works On Every Lash Type.

No Lash Editing, No Extensions

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Ophthalmologist Tested

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pH Balanced

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Cruelty Free

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The Science Driving The Performance.

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Lusciously Thick Eyelashes Without Over Application

PrimeLash Volumizer doesn’t depend on a squat wand to overwhelm your thin, sensitive lashes. 

Squalene enriched formula provides deep eyelash hydration and natural thickening. 

The fibrous applicator strategically deposits the right volume of pigment, at the right place, for the impression of up to 12x thicker, professionally done eyelashes.

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Clean, Clump-Free, Intense Finish

Spider legs no more.

Our serum base formula is designed to layer like a dream.

Stroke after stroke, carefully and beautifully build to your desired lash thickness.

Zero graniness and clumps. Water resistant means you won’t have to suffer staining.

Navy infused black pigments neutralize lash grays.

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Tapered Wand For Sky High Lift

Why do mature lashes droop?

While some women sport straighter lashes, dispirited, defeated, droopy eyelashes are a sign of lash aging.

The PrimeLash Volumizer wand is tapered. Shorter bristles add bulk to lash roots, packing the pigment on.

The longer bristles comb & separate for a clump free, lifted, glossy look.

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Ophthalmologist Tested

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pH Balanced

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Cruelty Free

Up to 12x Lash Thickness, In 3 Coats

Step 1

Dip the fibrous wand in the tube.

Step 2

Hold the wand horizontally against the base of your lashes. The tapered head catches the roots of your inner corner eyelashes. 

Stroke away to build up to the desired thickness.

Step 3

Hold the wand vertically. Coat your lower lashes with the tip of the tapered head. Avoid under eye staining.

PrimeLash Mascara Or PrimeLash Volumizer?

PrimeLash Mascara is still the best all-purpose mascara for mature queens.

PrimeLash Volumizer caters to women over 50 who aren’t shy about showing themselves off.

While our evergreen PrimeLash Mascara is understated and elegant, PrimeLash Volumizer is intense, emphatic (still chic), but definitely falsie-like.

Both formulas are water resistant, and encourage better eyelash growth.

Melt them off with PrimeSkin Beauty Water.

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PrimeLash Volumizer Goes With:

Fab Outside, Healing Inside.

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Hydrates eyelashes for even more thickness. 

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Olive Extracts

For a silky formula that layers like a dream.

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Iron Oxides

Don’t run, don’t stain. 

Won’t dehydrate your mature eyelashes.

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Candelilla Cera

Miracle native American herb reinforces lash hydration and protects mature eyelashes from further damage.

From A Doting Husband to Evening Glam, Here's Everything PrimeLash Volumizer Gets You!

I absolutely LOVE this product!!!!!

I have been frustrated by the fact that the product has been out of stock & afraid it had been discontinued. I have tried the PrimeLash but I consider the Volumizer unbeatable on ALL counts. So please tell me that the Volumizer will continue to be offered for the foreseeable future & you will have a customer for life! Thank you for your email. I now have a glimmer of hope!!

- Donna O.

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I found that this mascara was luxurious to put on.

Normally, I just use one coat, but if I intend to go out someplace special, I'll give it the extra zip second coat gives me. I am 76 years old and as you may imagine, my lashes are a little sparse. PrimeLash Volumizer makes me look dramatic without looking overdone. It is a wonderful product. Great for accentuating my eyes and kind to my eyelashes. I love it.

- Paulla S

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There are not enough words of praise for this product,

gives me fantastic long lashes like I had in my 20’s!

Goes on easily, comes off easily, my husband said it has given me the eyes he remembered when he first met me over 40 years ago.

Please send me more lol!

- MW

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Frequently asked questions

PrimeLash Volumizer is the world’s only healing mascara for mature eyelashes. Let us tell you what that means. 

When you put on your regular mascara, the lashes are coated with pigments and stiffened. Most of the work is done by the volume of pigment deposited. So the more coats you apply, the more elongation you get. 

This comes with a whole basket of issues: 

  • Chemicals in mascara formulations dry out your already thinning, brittle eyelashes. 
  • The double and triple coats are hard to wash off. Especially if the mascara in question is water-proof. 
  • So much pigment leads to lashes clumping together and that unseemly black tint under the eyes - called panda eyes. 

But PrimeLash Volumizer takes a different approach. 

  1. It combs and separates thinning and sparse lashes. 
  2. The applicator deposits an optimum volume of pigment. Enough to smoothly coat each lash. No excess to create clumps. 
  3. The formula itself is developed to feed your lashes essential vitamins and hydration (in two clean coats) to offer up to 20x lash elongation, immediately. 
  4. The herb oils contain bioactive nutrients which heal and repair damage, as you go about your day with stunning lashes. 
  5. This product is pH balanced, hypoallergenic, vegan, cruelty-free, and certified organic. 

In short, PrimeLash Volumizer is good for women of all races and ethnicities - whether they are 50, 60, 70, or beyond. 

Yes, absolutely.

That is why this mascara was made and spent years in order to get the best-performing ingredients to help women of thin and sparse eyelashes, and make them long and thick!

PrimeLash stands out from every other mascara you’re likely to find because it’s specifically made for women in their 50s, 60s and beyond.

  • It’s made to lengthen, volumize, separate and define the shorter, finer lashes that women often experience after 50.
  • It’s a moisturizing mascara that highlights your lashes without drying them out.
  • Its soft black color complements every complexion and hair color without looking harsh or severe. (This color is particularly flattering for silver sisters!)
  • It’s made with safe, healthy ingredients that help your lashes retain their moisture, encourage lash growth, hydrate your lashes and prevent lash breakage—among other benefits.
  • It’s hypoallergenic, made for the most sensitive eyes.
  • It’s designed to be wearable all day long.
  • Its lengthening, defining wand prevents clumping and flaking.
  • It resists smearing, smudging, and running.
  • This water-based mascara dries quickly and won’t cause your eyelashes to clump or stick together the way oil-based formulas can.
  • It’s designed to go on smoothly and easily. It comes with a medium-sized silicone brush that’s slightly tapered so you can easily reach all your lashes.
  • It’s NOT waterproof because waterproof mascaras contain harsh ingredients that can lead to dry, brittle lashes in your 50s and beyond.
  • As a water-based formula, PrimeLash has a neutral pH. This makes this mascara a healthier option to use when you have delicate skin around your eyes—as many women do after 50.
  • It’s a buildable formula that allows you to easily add multiple coats for a more subtle or dramatic look, as you like.
  • It’s a clean beauty formula with ingredients we are proud to use.
  • It’s easy to apply and easy to remove, so you can add it to any “less is more” makeup routine—and still complete your makeup in 10 minutes or less.

From top to bottom, PrimeLash is designed to flatter your eyes, skin and complexion in your 50s and beyond. We invite you to try it and see for yourself.

Yes! PrimeLash is designed to be hypoallergenic. It's made for the most sensitive eyes and delicate skin around the eye area. This unique formula does not contain any of the harsh chemicals or additives that can often cause eye reactions. 

PrimeLash has a water-based formula, instead of the oil-based formulas you often see in mascaras. We chose this water-based formula because it has a neutral pH, making it healthier for the delicate skin around your eyes. 

PrimeLash is made with pure, safe ingredients and without animal testing. We chose every ingredient with extreme care, so it can be used by women with the most sensitive eyes.

Flaking mascara is also a key reason why mascara can irritate eyes. PrimeLash moisturizing formula combined with its wand prevents this from happening.

It’s NOT waterproof, however, it's water-resistant.

What's the difference?

Waterproof mascaras contain harsh ingredients that can lead to dry, brittle lashes in your 50s and beyond. Water-proof mascaras are also a nightmare to get off.

On the other hand, water-resistant mascara, like our PrimeLash Volumizer, will last all day and hold up through hot summer days, sweat, tears, rain and any other situation where eyes can water.

Although our mascara is water-resistant and will last all day, even during the hottest days and intensive sports activities, it is easy to remove it after a long day.

Here's an example video that shows how easy it is to remove our mascara:

PrimeLash Volumizer. Black

Aqua (Water), Styrene/Acrylates Copolymer, Synthetic Candelilla Wax, Beeswax, Polyvinyl Alcohol, CI 77499, Glycerin, Stearic Acid, Glyceryl Monostearate, Cetostearyl Alcohol, Polysorbate 80, Triethanolamine, Hydroxyethyl Cellulose, Methylparaben, Propylparaben, Parfum

PrimeLash Volumizer. Blue

Aqua (Water), Styrene/Acrylates Copolymer, Synthetic Candelilla Wax, Beeswax, Polyvinyl Alcohol, Ultramarine Blue, CI 77499, Glycerin, Stearic Acid, Glyceryl Monostearate, Cetostearyl Alcohol, Polysorbate 80, Triethanolamine, Hydroxyethyl Cellulose, Methylparaben, Propylparaben, Parfum

PrimeLash Volumizer. Brown

Aqua (Water), Copernicia Cerifera (Carnauba) Wax, Acrylates Copolymer, Synthetic Wax, Propylene Glycol, Glyceryl Stearate, Ethylhexyl Myristate, CI77499, CI77491, Carbonmer, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben

Absolutely not! PrimeLash is 100% cruelty free. 

Your Beauty is Our Duty.

(If You're Not Satisfied, We’ll Refund You.)

You deserve to try PrimeLash with no strings attached.

And we have full confidence in the technology we’ve used to create the formula.

Prime Prometics puts you in the limelight. Our mission is to help you enhance your natural beauty, at any age.

So if you’re not satisfied with PrimeLash, just let us know at We will refund you your money, no questions asked.

Even if that bottle’s empty. :)

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Cosmetics with a Cause

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

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Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

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Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

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Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

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Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.