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The payoff of liquid liners in the convenience of water resistant pencils! Zero patchiness. Buy Kohl, Wood or Sapphire.
PrimeEyes Glide Eyeliner is easy to use. I am thrilled. Haven’t worn eyeliner for years because I have neuropathy in my hands. Even contemplated getting permanent eye liner. But now I can wear eyeliner whenever I wish.
- Marlin M.
Enjoy 2x more eyelashes in 4-6 weeks. Non-staining. Doesn’t sting. Gives lashes that C-curve. Rich in bioactives.
I was sceptical when I ordered. Can’t tell you how surprised I am that it is actually working!!!! I never had long lashes like I have now!!! Using it for about 3 months now and the result is amazing!!!!
- Monika O.
No-mess moisturizer. 3% Hyaluronic Acid. Face base + primer + cuticle cream.
"The most effective natural moisturizer I've used. its in my purse... gets rid of dry patches, dull skin and flakes. I love it."
- Geena, 57
Viral sensation. Lipstick + blush + contour + tint in one nourishing stick.
"One dab and I recreate the lost flush of youth. 63 here and this wand of heavin is my lipstick, blush, bronzer & tint. Don't leave home without it."
- Julia P.
Use these convenient wands as your face tint, lipstick, blusher, contour, and eyelid enhancer.
A highlighter that flatters mature women. Pure moonshine. No texture.
"It's easy to apply and so attractive. Bright enough to light me up, sheer enough to be in my control"
- Ashley, 63
Meet the gold standard for vegan make-up brushes. Works with creams, powders, and liquids to gift you a second-skin finish. High-density bristles deposit m...
10x staying power. Natural plumping action. Perfect shade match.
"Love love the colours , texture ,staying on power . it doesn’t bleed into my lip lines! I LOVE THEM ❤️❤️❤️"
- Paula N.
Your 20’s pout, without fillers. Grown up glimmer that lasts all day.
"My idea of lip gloss was gummy, sticky, chemical scented goop. I could never imagine falling in love with one at 68. The PrimeLip gloss has immense staying power. It instantly smoothens and moisturizes my lips. Plus the plump.. Oh yum… My pout’s double the volume. All-natural goodness. Try it!"
- Rhonda L.
The 1-minute skin maintenance all mature women need. Gently cleans dirt, dust, grime, and sweat. Deeply hydrates. Banishes dryness. Protects your moisture ...
Deeply hydrating make-up remover. One-swipe effective.
"This product provides adequate moisturizing, while being kind to mature skin... I love it"
- Katherina S.
ph Balanced
Cruelty Free
Hypoallergenic
Why stop at envy inducing lash length when you can double your natural lash volume in 4 to 6 weeks?
You save: $6.90 (-10%)
I love it, my eyelashes are really healthy and soft, and have grown an amazing amount. I will definitely be continuing to use both it and the mascara, which I love as well. I love them both
- Colleen B.
We sell out PrimeLash Mascara several times a month. This solves the problem for you.
You save: $5.60 (-10%)
I've another 2 mascaras. The black but also now the brown. They are simply the best!
- Anita H.
Our favorite bundle. Define your lashes, grow lots of new ones
You save: $9.50 (-10%)
Complete eye revolution for mature queens. Grow 2x more lashes. Flaunt prominent, lifted beauties. Add spice and definition, with a vivid payoff gel creme eyeliner.
You save: $9.70 (-10%)
Flaunt those mesmerizing eyes. Wipe away your favorite mascara in one clean sweep. Pamper the peepers!
You save: $5.50 (-10%)
I love all the Prime products. The Prime water is wonderful refreshing and hydrating for my sometimes sensitive skin. The mascaras are the best and I’ve been using them for about 2 years I think.
- Bev R.
What do you need to grab everyone’s attention? Full, naturally long lashes with the winsome brows of your 20s!
You save: $11.30 (-10%)
I like the product and had reordered both the mascara and the brow complete. Apparently, I made a mistake and ordered the mascara in black and the brown complete in taupe, rather than ordering brown in both. I offered to return what I had received in exchange for the items in brown as I couldn't use the darker colors, but she offered to replace with items without requiring that I return the ones I had received. It's unusual to get this kind of service anymore, so I certainly appreciate it. Thank you.
- RA Day
In the mood for drama, wear inky black? Subtle definition? Brown’s your shade. Ultra natural lash finish? Navy all the way.
You save: $8.40 (-10%)
What's better than one richly pigmented, water-resistant eyeliner for queens over 50? Why, two of course! Welcome to eye routine freedom. The PrimeEyes G...
You save: $5.60 (-10%)
Add new life to your eye routine. Kohl’s soft black pigment gives an alluring shape to mature eyes. Wood is rich brown - perfect for casual outings. Reach fo...
You save: $8.40 (-10%)
Night out? Evening romp? Day in? Lift and lengthen your lashes. Vibrant brows to frame your face. Lips plump & pouty. Be the dream!
You save: $9.60 (-10%)
OMG! You have quite the eye. Just discovered the best price for our best-sellers. Enjoy.
You save: $20.40 (-10%)
2 is a hoot. 3’s a steal. Three pieces of PrimeLash Mascara to last you till Black Friday. Shop smart.
You save: $8.40 (-10%)
Defined, alluring eyes with 10x longer, naturally lifted lashes. Attract attention like it’s easy. Choose mascara & eyeliner in shades black, brown, and navy.
You save: $5.60 (-10%)
Snatched & Stunning Bundle. 10x longer heart fluttering lashes with a full face of flawless make-up. All with just 4 pro-age best-sellers.
You save: $11.20 (-10%)
PrimeEyes Glide + PrimeLash Mascara + PrimeWand Pigment
You save: $8.40 (-10%)
Skincare is self-care. Introducing the duo that every mature queen needs, even if she isn't a skincare kind of gal. PrimeSkin Indulge - 1-minute tune up. ...
You save: $6.20 (-10%)
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.