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Pro-Age Beauty You Can Count On.

High-performance cosmetics thoughtfully formulated for women in their prime.

Simple blue calendar icon showing the number 30 in the center, with two rings at the top indicating binding, on a light blue circular background.

30-Nights Money Back Guarantee.

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Hypoallergenic.
Cruelty Free.

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Makeup

  1. PrimeLash Mascara
    PrimeLash Mascara PrimeLash Mascara
    NEW SHADES

    PrimeLash Mascara

    4.9
    12848 Reviews

    15 000+, 5* ratings. Pro-age best-seller separates & elongates short lashes. Healing formula for 3x lash thickening. All-natural. Lush lashes like never before.

    Regular price
    $28
    View details
  2. PrimeEyes Glide Eyeliner
    PrimeEyes Glide Eyeliner PrimeEyes Glide Eyeliner

    PrimeEyes Glide Eyeliner

    4.9
    7284 Reviews

    Water-resistant and smudge-proof eyeliner. Lift, define, frame your wise eyes with velvety, deep color.

    Regular price
    $28
    View details
  3. PrimeEyes Eye Brightener
    PrimeEyes Eye Brightener PrimeEyes Eye Brightener
    NEW SHADES

    PrimeEyes Eye Brightener

    4.9
    7669 Reviews

    Eyeshadow that works for women over 50. Illuminating, lifting, radiant - a shimmery wash of color for fresh, awake eyes.

    Regular price
    $28
    View details
  4. Color Changing Foundation
    Color Changing Foundation Color Changing Foundation
    NEW

    Color Changing Foundation

    5.0
    2599 Reviews

    Spot-on shade match in seconds. Buildable, dewy, natural-finish, crease-proof.

    Regular price
    $44
    View details
  5. Airbrushed Skin Primer
    Airbrushed Skin Primer Airbrushed Skin Primer
    NEW

    Airbrushed Skin Primer

    5.0
    165 Reviews

    Silky blurring primer that smooths lines and pores, grips makeup all day, and leaves skin airbrushed.

    Regular price
    $35
    View details
  6. Perfecting Concealer Pencil
    Perfecting Concealer Pencil Perfecting Concealer Pencil
    NEW

    Perfecting Concealer Pencil

    4.9
    102 Reviews

    Covers dark circles, spots and redness without creasing. Self-setting, waterproof wear that stays smooth all day.

    Regular price
    $28
    View details
  7. PrimeSkin CC+ Cream
    PrimeSkin CC+ Cream PrimeSkin CC+ Cream
    NEW SHADES

    PrimeSkin CC+ Cream

    4.9
    495 Reviews

    Lightweight foundation for a flawless yet natural look. Hydrating and long-stay.

    Regular price
    $46
    View details
  8. Undereye Brightening Corrector
    Undereye Brightening Corrector Undereye Brightening Corrector
    NEW

    Undereye Brightening Corrector

    4.9
    40 Reviews

    Cancels darkness in seconds. Color-correcting, skincare-infused, waterproof. Won't crease on mature skin.

    Regular price
    $35
    View details
  9. PrimeBrow Pencil
    PrimeBrow Pencil PrimeBrow Pencil

    PrimeBrow Pencil

    4.9
    1082 Reviews

    Effortless brow confidence. Ultra-fine tipped pencil perfectly mimics natural eyebrow hair for a polished look. Five shades. Two for grays.

    Regular price
    $28
    View details
  10. Forever Lip Stain
    Forever Lip Stain Forever Lip Stain
    NEW

    Forever Lip Stain

    5.0
    165 Reviews

    Long-lasting lip stain that restores color and definition. 12-hour wear. No bleeding, feathering, or dryness.

    Regular price
    $28
    View details
  11. SPF 35 Lip Oil
    SPF 35 Lip Oil SPF 35 Lip Oil

    SPF 35 Lip Oil

    4.9
    114 Reviews

    Hydrates, tints & protects. Gorgeous, and pleasant to wear. 3 glazed shades.

    Regular price
    $28
    View details
  12. PrimeLip Plumping Lip Balm
    PrimeLip Plumping Lip Balm PrimeLip Plumping Lip Balm

    PrimeLip Plumping Lip Balm

    4.9
    421 Reviews

    Nourishes, plumps, smooths, softens, & colors - for a juicy, glamorous pout.

    Regular price
    $28
    View details
  13. PrimeBrow Tinted Gel
    PrimeBrow Tinted Gel PrimeBrow Tinted Gel

    PrimeBrow Tinted Gel

    4.9
    523 Reviews

    Add fullness to brows, cover grays, set and align for the day. One product does it all.

    Regular price
    $28
    View details
  14. PrimeBrow Growth Serum
    PrimeBrow Growth Serum PrimeBrow Growth Serum

    PrimeBrow Growth Serum

    4.9
    126 Reviews

    Designed to bless mature women with long, dense eyebrow hair. First result in 2-3 weeks of regular use.

    Regular price
    $44
    View details
  15. PrimeLash Growth Serum
    PrimeLash Growth Serum PrimeLash Growth Serum

    PrimeLash Growth Serum

    4.9
    1124 Reviews

    One swipe a night. 10 all-natural hydrating compounds. 5x lash growth serum. Wake up looking great.

    Regular price
    $41
    View details
  16. PrimeLash Volumizer
    PrimeLash Volumizer PrimeLash Volumizer

    PrimeLash Volumizer

    4.9
    658 Reviews

    Bigger, bolder, emphatic lashes. Look professionally done. PrimeLash Volumizer is the t...

    Regular price
    $28
    View details
  17. PrimeEyes Liquid Eyeliner
    PrimeEyes Liquid Eyeliner PrimeEyes Liquid Eyeliner

    PrimeEyes Liquid Eyeliner

    4.9
    195 Reviews

    Zero skipping. Vibrant, crack-free strokes. Water-resistant liquid eyeliner that lasts the day on mature lids.

    Regular price
    $26
    View details
  18. PrimeWand Pigment
    PrimeWand Pigment PrimeWand Pigment

    PrimeWand Pigment

    4.9
    838 Reviews

    Lipstick + blush + contour + tint. Sheer. For healthy vitality.

    Regular price
    $28
    View details
  19. PrimeWand Nourish
    PrimeWand Nourish PrimeWand Nourish

    PrimeWand Nourish

    4.9
    204 Reviews

    Sleek stick. Convenient. Mess-free. Luxury moisturizer on the go.

    Regular price
    $28
    View details
  20. PrimeWand Pearl
    PrimeWand Pearl PrimeWand Pearl

    PrimeWand Pearl

    4.9
    213 Reviews

    Dazzle and glamor, on demand. One stick brings brilliance, erases tiredness, and makes you look like a million bucks!

    Regular price
    $28
    View details
  21. PrimeWand Nude
    PrimeWand Nude PrimeWand Nude

    PrimeWand Nude

    4.9
    324 Reviews

    You wanted variety.  You wanted shades for the fairest and the warmest of complexions. ...

    Regular price
    $28
    View details
  22. 5-in-1 PrimeWands
    5-in-1 PrimeWands 5-in-1 PrimeWands

    5-in-1 PrimeWands

    4.9
    395 Reviews

    Create dewy, natural, soft, and enhanced looks with 5-in-1 make-up sticks. 4 pro-age shades.

    Regular price
    $28
    View details
  23. PrimeLip Lipsticks
    PrimeLip Lipsticks PrimeLip Lipsticks

    PrimeLip Lipsticks

    4.8
    346 Reviews

    Worlds First Pro-Age Healing Lipstick. Look Amazing with PrimeLip Lipsticks.

    Regular price
    $57
    View details
  24. PrimeLip Gloss
    PrimeLip Gloss PrimeLip Gloss

    PrimeLip Gloss

    4.9
    277 Reviews

    Non-sticky, unscented, lip plumping gloss for silver queens. Subtle glimmer.

    Regular price
    $24
    View details

Skincare

  1. Beauty Water
    Beauty Water Beauty Water
    NEW IMPROVED FORMULA

    Beauty Water

    4.9
    1009 Reviews

    Hydrating no-rinse cleanser that removes even waterproof makeup. Calms sensitive skin and supports the skin barrier.

    Regular price
    $27
    View details
  2. Gentle Gel Cleanser
    Gentle Gel Cleanser Gentle Gel Cleanser
    NEW

    Gentle Gel Cleanser

    5.0
    22 Reviews

    Cleanses without tightness. Reduces redness, refines pores, and calms reactive skin — all in one gentle, gel-to-foam wash.

    Regular price
    $34
    View details
  3. Miracle Cream
    Miracle Cream Miracle Cream
    NEW

    Miracle Cream

    5
    42 Reviews

    Deep hydration that lasts. Plumps, smooths, and restores moisture to sensitive, changing skin.

    Regular price
    $44
    View details
  4. PrimeEyes Hydrate
    PrimeEyes Hydrate PrimeEyes Hydrate

    PrimeEyes Hydrate

    4.9
    163 Reviews

    Rich, non-greasy, luxurious eye cream infused with 5 essential peptides

    Regular price
    $62
    View details
  5. PrimeSkin Magic Repair Serum
    PrimeSkin Magic Repair Serum PrimeSkin Magic Repair Serum

    PrimeSkin Magic Repair Serum

    4.9
    1009 Reviews

    Your solution for plump, lifted, and radiant skin. Infused with dual hyaluronic acids and 9 hydrating actives, this potent blend smooths wrinkles and repairs damage, unveiling an ever-radiant you.

    Regular price
    $64
    View details
  6. PrimeWand Nourish
    PrimeWand Nourish PrimeWand Nourish

    PrimeWand Nourish

    4.9
    204 Reviews

    Sleek stick. Convenient. Mess-free. Luxury moisturizer on the go.

    Regular price
    $28
    View details

Haircare

  1. Instant Coverage Hairline Powder
    Instant Coverage Hairline Powder Instant Coverage Hairline Powder
    NEW

    Instant Coverage Hairline Powder

    5.0
    522 Reviews

    Looks soft & natural. Mess-free, easy way to cover grays, grown-out roots & bald spots.

    Regular price
    $28
    View details
  2. PrimeHair Lush N' Thick Shampoo
    PrimeHair Lush N' Thick Shampoo PrimeHair Lush N' Thick Shampoo

    PrimeHair Lush N' Thick Shampoo

    4.9
    161 Reviews

    Sulfate-free and paraben-free, this hydrating, lightweight formula thoroughly cleanses your sensitive scalp without leaving your hair a frizzy, dry mess.

    Regular price
    $35
    View details
  3. PrimeHair Luster Conditioner
    PrimeHair Luster Conditioner PrimeHair Luster Conditioner

    PrimeHair Luster Conditioner

    5.0
    60 Reviews

    A volumizing conditioner that doubles growth and smooths with natural extracts.

    Regular price
    $35
    View details

Tools

  1. PrimeSkin Foundation Brush
    PrimeSkin Foundation Brush PrimeSkin Foundation Brush

    PrimeSkin Foundation Brush

    5.0
    653 Reviews

    The over-50 brush you’ve always wanted. With ultra-soft vegan bristles for seamless blendability.

    Regular price
    $35
    View details
  2. PrimeWand Brush
    PrimeWand Brush PrimeWand Brush

    PrimeWand Brush

    4.9
    80 Reviews

    Meet the gold standard for vegan make-up brushes.  Works with creams, powders, and liqu...

    Regular price
    $35
    View details
  3. Cream Eyeshadow Brush
    Cream Eyeshadow Brush Cream Eyeshadow Brush
    NEW

    Cream Eyeshadow Brush

    5.0
    35 Reviews

    Crafted for comfort and precision, this ultra-soft vegan brush delivers seamless color transitions and a truly polished look.

    Regular price
    $26
    View details
  4. PrimeSkin Concealer Brush
    PrimeSkin Concealer Brush PrimeSkin Concealer Brush
    NEW

    PrimeSkin Concealer Brush

    5.0
    24 Reviews

    Ultra-soft paw brush blends concealer seamlessly on mature skin.

    Regular price
    $26
    View details
  5. Spatula Brush
    Spatula Brush Spatula Brush
    NEW

    Spatula Brush

    4.9
    448 Reviews

    Precise application with a flawless full-coverage finish. Streak-free coverage.

    Regular price
    $28
    View details
  6. Makeup Blending Sponge
    Makeup Blending Sponge Makeup Blending Sponge

    Makeup Blending Sponge

    5
    12 Reviews

    For Smoother, Softer Makeup Application. Designed to perfect coverage on mature skin without caking, tugging, or wasting product.

    Regular price
    $18
    View details
  7. Multi-use sharpener
    Multi-use sharpener Multi-use sharpener
    NEW

    Multi-use sharpener

    4.9
    16 Reviews

    Dual-slot sharpener for clean, break-free points. Less dragging, more control.

    Regular price
    $8
    View details
  8. Prime Velvet Beauty & Gift Bag
    Prime Velvet Beauty & Gift Bag Prime Velvet Beauty & Gift Bag

    Prime Velvet Beauty & Gift Bag

    5
    21 Reviews

    A soft, elegant drawstring bag that keeps your beauty staples organized. Perfect for gifting, travel, or storing your everyday essentials in style.

    Regular price
    $15
    View details

Bundle & Save

  1. 2pcs PrimeLash Mascara
    2pcs PrimeLash Mascara 2pcs PrimeLash Mascara

    2pcs PrimeLash Mascara

    4.9
    16823 Reviews

    9 000+, 5* ratings. This pro-age best-seller separates & elongates short lashes. Healing formula for 10x lash thickening. Get 2 at 10% discount.

    Regular price
    $56
    View details
  2. 2pcs PrimeEyes Glide Eyeliner
    2pcs PrimeEyes Glide Eyeliner 2pcs PrimeEyes Glide Eyeliner

    2pcs PrimeEyes Glide Eyeliner

    5.0
    1124 Reviews

    What's better than one richly pigmented, water-resistant eyeliner for queens over 50? ...

    Regular price
    $56
    View details
  3. Bestseller Bundle
    Bestseller Bundle Bestseller Bundle

    Bestseller Bundle

    5.0
    983 Reviews

    Two best-sellers. The ultimate best deal. Flaunt lifted, defined, full-lashed eyes.

    Regular price
    $56
    View details
  4. PrimeLash Bundle
    PrimeLash Bundle

    PrimeLash Bundle

    4.9
    14583 Reviews

    Ultimate Lash Duo - Serum & Mascara For Longer Lashes. Better lashes than in your 20s. Save 10%.

    Regular price
    $69
    View details
  5. Iconic Glow Eye Kit
    Iconic Glow Eye Kit Iconic Glow Eye Kit

    Iconic Glow Eye Kit

    4.9
    14428 Reviews

    PrimeEyes Brightener, and PrimeLash Mascara.

    Regular price
    $56
    View details
  6. Mega Glam Bundle
    Mega Glam Bundle Mega Glam Bundle

    Mega Glam Bundle

    4.9
    20122 Reviews

    PrimeEyes Brightener, PrimeLash Mascara, and PrimeEyes Glide.

    Regular price
    $84
    View details
  7. 2pcs PrimeEyes Eye Brightener
    2pcs PrimeEyes Eye Brightener 2pcs PrimeEyes Eye Brightener

    2pcs PrimeEyes Eye Brightener

    5.0
    1965 Reviews

    Lids that look like a masterpiece. Eyes that are youthful, lifted, wide-awake. We’ve...

    Regular price
    $56
    View details
  8. 2pcs PrimeEyes Eyeshadow Matte
    2pcs PrimeEyes Eyeshadow Matte 2pcs PrimeEyes Eyeshadow Matte
    NEW

    2pcs PrimeEyes Eyeshadow Matte

    5.0
    378 Reviews

    2 pieces of PrimeEyes Eyeshadow Matte

    Regular price
    $56
    View details
  9. Prime Heroes Set
    Prime Heroes Set Prime Heroes Set

    Prime Heroes Set

    4.9
    21274 Reviews

    Color Changing Foundation + PrimeLash Mascara + PrimeEyes Glide

    Regular price
    $100
    View details
  10. Natural Finish Bundle
    Natural Finish Bundle
    NEW

    Natural Finish Bundle

    5.0
    3660 Reviews

    Color Changing Foundation + PrimeSkin Foundation Brush

    Regular price
    $79
    View details
  11. Magical Makeover Bundle
    Magical Makeover Bundle Magical Makeover Bundle
    NEW

    Magical Makeover Bundle

    4.9
    15578 Reviews

    Color Changing Foundation + PrimeLash Mascara

    Regular price
    $72
    View details
  12. No-Filter Needed Duo
    No-Filter Needed Duo No-Filter Needed Duo

    No-Filter Needed Duo

    5.0
    2785 Reviews

    Airbrushed Skin Primer + Color Changing Foundation

    Regular price
    $79
    View details
  13. Second Skin Bundle
    Second Skin Bundle Second Skin Bundle

    Second Skin Bundle

    5.0
    2724 Reviews

    Concealer + Color Changing Foundation

    Regular price
    $72
    View details
  14. Full-Face Concealer Set
    Full-Face Concealer Set Full-Face Concealer Set

    Full-Face Concealer Set

    4.9
    102 Reviews

    3pcs of concealer "Nothing has covered my dark circles like this. It looks like I have ...

    Regular price
    $84
    View details
  15. 2pcs Perfecting Concealer Pencil
    2pcs Perfecting Concealer Pencil 2pcs Perfecting Concealer Pencil

    2pcs Perfecting Concealer Pencil

    4.9
    102 Reviews

    A creamy multipurpose concealer pencil that covers dark circles, age spots, redness, an...

    Regular price
    $56
    View details
  16. 8 Hours of Sleep Kit
    8 Hours of Sleep Kit 8 Hours of Sleep Kit

    8 Hours of Sleep Kit

    4.9
    12950 Reviews

    Concealer + PrimeLash Mascara

    Regular price
    $56
    View details
  17. Bye Dark Circles Set
    Bye Dark Circles Set Bye Dark Circles Set

    Bye Dark Circles Set

    4.9
    64 Reviews

    Undereye Brightening Corrector + PrimeSkin Concealer Brush

    Regular price
    $61
    Sale price
    $54
    View details
  18. Perfect Match Duo
    Perfect Match Duo Perfect Match Duo

    Perfect Match Duo

    5.0
    2639 Reviews

    Undereye Brightening Corrector + Color Changing Foundation

    Regular price
    $79
    Sale price
    $71
    View details
  19. 2pcs Instant Coverage Hairline Powder
    2pcs Instant Coverage Hairline Powder 2pcs Instant Coverage Hairline Powder
    NEW

    2pcs Instant Coverage Hairline Powder

    5.0
    584 Reviews

    2pcs Instant Coverage Hairline Powder

    Regular price
    $56
    View details
  20. Beauty Essentials set
    Beauty Essentials set Beauty Essentials set

    Beauty Essentials set

    4.9
    13373 Reviews

    Hairline Powder + PrimeLash Mascara

    Regular price
    $56
    View details
  21. Complete Eye Sticks Kit
    Complete Eye Sticks Kit Complete Eye Sticks Kit
    NEW

    Complete Eye Sticks Kit

    5.0
    2349 Reviews

    PrimeEyes Brightener, PrimeEyes Eyeshadow Matte

    Regular price
    $56
    View details
  22. 2pcs Forever Lip Stain
    2pcs Forever Lip Stain 2pcs Forever Lip Stain

    2pcs Forever Lip Stain

    5.0
    206 Reviews

    A semi-permanent lip tint that lasts for 12 hours without budging or feathering, even on mature lips.

    Regular price
    $56
    View details
  23. Lip Essentials Set
    Lip Essentials Set Lip Essentials Set

    Lip Essentials Set

    4.9
    604 Reviews

    Lip Stain + Lip Balm

    Regular price
    $56
    View details
  24. 2pcs SPF 35 Lip Oil
    2pcs SPF 35 Lip Oil 2pcs SPF 35 Lip Oil
    NEW

    2pcs SPF 35 Lip Oil

    4.9
    114 Reviews

    Hydrating, glossy, non-sticky. Collagen-preserving, wrinkle-defending, photo-aging protection.

    Regular price
    $56
    View details
  25. Instant Red Carpet Look Set
    Instant Red Carpet Look Set Instant Red Carpet Look Set

    Instant Red Carpet Look Set

    4.9
    17387 Reviews

    Regular price
    $56
    View details
  26. 2pcs PrimeLip Plumping Balm
    2pcs PrimeLip Plumping Balm 2pcs PrimeLip Plumping Balm
    NEW

    2pcs PrimeLip Plumping Balm

    4.9
    472 Reviews

    Nourishes, plumps, smooths, softens, & colors - for a juicy, glamorous pout.

    Regular price
    $56
    View details
  27. 3pcs PrimeEyes Eye Brightener
    3pcs PrimeEyes Eye Brightener 3pcs PrimeEyes Eye Brightener

    3pcs PrimeEyes Eye Brightener

    5.0
    1965 Reviews

    Lids that look like a masterpiece. Eyes that are youthful, lifted, wide-awake. We’ve...

    Regular price
    $84
    View details
  28. 2pcs PrimeBrow Pencil
    2pcs PrimeBrow Pencil 2pcs PrimeBrow Pencil

    2pcs PrimeBrow Pencil

    4.9
    1082 Reviews

    Painted, pencilied, powdered. How about effortlessly natural? PrimeBrow Pencil’s s...

    Regular price
    $56
    View details
  29. 2pcs PrimeBrow Tinted Gel
    2pcs PrimeBrow Tinted Gel 2pcs PrimeBrow Tinted Gel

    2pcs PrimeBrow Tinted Gel

    4.9
    523 Reviews

    Patchy, gray, unruly eyebrows robbing your confidence? PrimeBrow Tinted Gel to the res...

    Regular price
    $56
    View details
  30. 2pcs PrimeSkin CC+ Cream
    2pcs PrimeSkin CC+ Cream 2pcs PrimeSkin CC+ Cream
    NEW

    2pcs PrimeSkin CC+ Cream

    5.0
    1165 Reviews

    Lightweight foundation for a flawless yet natural look. Hydrating and long-stay.

    Regular price
    $92
    View details
  31. Flawless Finish Bundle
    Flawless Finish Bundle Flawless Finish Bundle

    Flawless Finish Bundle

    5.0
    1165 Reviews

    Upgrade your foundation routine with our duo for a smooth, flawless second-skin finish.

    Regular price
    $81
    Sale price
    $72
    View details
  32. Effortless Beauty Bundle
    Effortless Beauty Bundle Effortless Beauty Bundle

    Effortless Beauty Bundle

    4.9
    13362 Reviews

    PrimeSkin CC+ Cream, and PrimeLash Mascara.

    Regular price
    $74
    View details
  33. Essential Face & Eyes Bundle
    Essential Face & Eyes Bundle

    Essential Face & Eyes Bundle

    4.9
    23697 Reviews

    PrimeSkin CC+ Cream, PrimeLash Mascara, and PrimeEyes Glide Eyeliner.

    Regular price
    $102
    View details
  34. Complete Makeover Bundle
    Complete Makeover Bundle

    Complete Makeover Bundle

    4.9
    26685 Reviews

    PrimeEyes Brightener, PrimeLash Mascara, PrimeEyes Glide, and PrimeBrow Pencil.

    Regular price
    $112
    View details
  35. 3pcs PrimeLash Mascara
    3pcs PrimeLash Mascara 3pcs PrimeLash Mascara

    3pcs PrimeLash Mascara

    4.9
    16823 Reviews

    3pcs of our Best-Seller PrimeLash Mascara! 2 is a hoot. 3’s a steal.

    Regular price
    $84
    View details
  36. The Volumizing Radiance Bundle
    The Volumizing Radiance Bundle The Volumizing Radiance Bundle

    The Volumizing Radiance Bundle

    4.9
    355 Reviews

    This duo repairs all hair lengths, types, and textures.

    Regular price
    $70
    View details
  37. PrimeWand Trinity
    PrimeWand Trinity PrimeWand Trinity

    PrimeWand Trinity

    4.9
    1492 Reviews

    Stunning pro-age makeover with (just) 3 sticks. Easy to carry. All-natural.

    Regular price
    $84
    View details
  38. PrimeWand Contour Kit
    PrimeWand Contour Kit PrimeWand Contour Kit

    PrimeWand Contour Kit

    4.9
    875 Reviews

    Introducing the PrimeWand Contour Kit. Three multi-use, skin-healing, and buildable st...

    Regular price
    $84
    View details
  39. Build Your Own Bundle
    Build Your Own Bundle Build Your Own Bundle

    Build Your Own Bundle

    Mix and match any 3 products from extensive PrimePrometics collection with 10% OFF.

     View details