Illuminating Eyeshadow for Women over 50

You’ve Asked For Two Years: It’s Here!

Meet PrimeEyes Brightener.

**Shop before anyone else

Lovely wash of color with exciting radiance. Diffuses fine lines for smoother lids. Gives the impression of a quick eye lift.

Powder Shadows Will Never Be This Good


We get you. No one wants to fiddle around with a palette of powdery shadows.


With PrimeEyes Brightener, it’s a couple of swipes and you’re ready to sparkle.


  • Erases tiredness from your face

  • Lifts, opens & illuminates mature peepers

  • Creates a shimmery wash of color

  • Long-stay, smudge-proof, water-resistant