Eyebrow Assistance That Looks All-Natural!

Launching PrimeBrow Pencil.

For Real-Hair-Like Strokes Flattering Women Over 50.

**Try before we sell out.

Horribly Wrong to Just Right.


It’s been decades… but penciled brow strokes still manage to look fake, ill-done, over-the-top.


Either too light or too dark.


What if we created a product programmed to set you up for success? Naturally full brows … no matter what you do!


Meet PrimeBrow Pencil.


  • Sturdy ultra-fine tip. Lays strokes of optimal thickness to mimic real brow hair.

  • Four 50-friendly shades. A complete match for every tone - from wispy blonde to gray.

  • Sweat-proof. Smudge-proof. Long-stay.

  • Versatile. Fills, details, outlines.


Mistake-proof. Your trusted beauty partner.

Get a true match for gray brows


Bin your “failed brow products” bag

Feel like a brow professional - stunning results, every time

Forget you had sparse eyebrows

Receive compliments - whenever you step out

Cosmetics With Heart

How Your Purchase Makes A Difference

For every product you purchase, we donate to help a woman thrive.

Fight Cancer

Salute Women On Frontlines

Stop Misinformation

Commission Research

Equipping charities that help breast cancer survivors live with dignity.


Expanding or drive on supporting women on the medical frontlines.


Investing in bodies that print accurate information to educate mature women.

Choosing the best talent in R&D to design cosmetics that use science to heal.

Cosmetics With Heart

How Your Purchase Makes A Difference

For every product you purchase, we donate to help a woman thrive.

Fight Cancer


Equipping charities that help breast cancer survivors live with dignity.

Salute Women On Frontlines

Expanding or drive on supporting women on the medical frontlines.

Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.