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15% OFF Bold, Beautiful, Defined Eyes. For Women Over 50.

We have the world’s 1st eyeliner and mascara, made for mature women. Water resistant & lash loving. Plus, the serum that regrows eyelashes (and even hair)! 

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PrimeLash Mascara

6000+ 5* reviews. 10x lash length & thickness. In black, brown and navy.

4.8
$28 $23.80

You save: $4.20 (-15%)

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PrimeEyes Glide Eyeliner

PrimeEyes Glide Eyeliner

The payoff of liquid liners in the convenience of water resistant pencils! Zero patchiness. Buy Kohl, Wood or Sapphire.

4.8
$28 $23.81

You save: $4.19 (-15%)

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PrimeEyes Glide Eyeliner is easy to use. I am thrilled. Haven’t worn eyeliner for years because I have neuropathy in my hands. Even contemplated getting permanent eye liner. But now I can wear eyeliner whenever I wish.

- Marlin M.

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PrimeLash Growth Serum

PrimeLash Growth Serum

Enjoy 2x more eyelashes in 4-6 weeks. Non-staining. Doesn’t sting. Gives lashes that C-curve. Rich in bioactives.

4.8
$41 $34.86

You save: $6.14 (-15%)

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I was sceptical when I ordered. Can’t tell you how surprised I am that it is actually working!!!! I never had long lashes like I have now!!! Using it for about 3 months now and the result is amazing!!!!

- Monika O.

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PrimeLash Bundle

Why stop at envy inducing lash length when you can double your natural lash volume in 4 to 6 weeks?

4.84
$69 $58.66

You save: $10.34 (-15%)

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I love it, my eyelashes are really healthy and soft, and have grown an amazing amount. I will definitely be continuing to use both it and the mascara, which I love as well. I love them both

Colleen B.

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2pcs PrimeLash Mascara

2pcs PrimeLash Mascara

We sell out PrimeLash Mascara several times a month. This solves the problem for you.

4.74
$56 $47.61

You save: $8.39 (-15%)

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I've bought another 2 mascaras. The black but also now the brown. They are simply the best!

- Anita H.

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ph Balanced

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Cruelty Free

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Hypoallergenic

Eyeliner + Mascara

Eyeliner + Mascara

NEW! Defined, alluring eyes with 10x longer, naturally lifted lashes. Attract attention like it’s easy. Choose mascara & eyeliner in shades black, brown, and navy.

$56 $42.84

You save: $13.16 (-24%)

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Limited Edition Eye Kit: PrimeLash Mascara + PrimeEyes Glide + PrimeLash Growth Serum

Limited Edition Eye Kit: PrimeLash Mascara + PrimeEyes Glide + PrimeLash Growth Serum

Complete eye revolution for mature queens. Grow 2x more lashes. Flaunt prominent, lifted beauties. Add spice and definition, with a vivid payoff gel creme eyeliner.

$97 $74.22

You save: $22.79 (-25%)

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Gorgeous! I am very happy with the Prime Eyeliner. It stays on ALL day! It glides on so smooth. Also it is very easy to use. It’s a great purchase! Overall I like it.

- Makayla

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Mascara + Lash Serum + Brow Complete

Mascara + Lash Serum + Brow Complete

What do you need to grab everyone’s attention? Full, naturally long lashes with the winsome brows of your 20s!

$113 $86.46

You save: $26.55 (-25%)

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I like the product and had reordered both the mascara and the brow complete. Apparently, I made a mistake and ordered the mascara in black and the brown complete in taupe, rather than ordering brown in both. I offered to return what I had received in exchange for the items in brown as I couldn't use the darker colors, but she offered to replace with items without requiring that I return the ones I had received. It's unusual to get this kind of service anymore, so I certainly appreciate it. Thank you.

- RA Day 

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Primelash Mascara + Primeskin Beauty Water

Mascara + Beauty Water

Flaunt those mesmerizing eyes. Wipe away your favorite mascara in one clean sweep. Pamper the peepers!

4.8
$55 $42.09

You save: $12.92 (-25%)

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I love all the Prime products. The Prime water is wonderful refreshing and hydrating for my sometimes sensitive skin. The mascaras are the best and I’ve been using them for about 2 years I think.

- Bev R.

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Both Mascaras + Serum

Our favorite bundle. Define your lashes, grow lots of new ones

4.8
$95 $72.69

You save: $22.32 (-25%)

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I really like both products. The mascara goes on like a dream and lasts all day/night. It doesn't smudge despite oily and hooded eyes- bonus! The serum is easy to apply and all the products are easy on my sensitive eyes. The brown mascara is a subtle enhancement and the black provides a little more pop for me.

- Ingrid W.

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Eclectic Eyes

Eclectic Eyes

In the mood for drama, wear inky black? Subtle definition? Brown’s your shade. Ultra natural lash finish? Navy all the way.

4.8
$84 $64.27

You save: $19.73 (-25%)

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I have PrimeLash Mascara in black, brown and navy and I love all of them! They don’t clump and only 2 coats are needed. I have quite sensitive eyes and I’ve tried all different makes in the past but usually, by the end of the day, my eyes felt like I’d been crying and I couldn’t wait to remove it.

- Linda

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Ecstatic Eyes (All 3 Eyeliners)

Ecstatic Eyes (All 3 Eyeliners)

Add new life to your eye routine. Kohl’s soft black pigment gives an alluring shape to mature eyes. Wood is rich brown - perfect for casual outings. Reach fo...

$84 $64.27

You save: $19.73 (-25%)

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This eyeliner is the magic elixir I’ve been waiting for. It goes on easily and evenly. It lasts all day with no smearing and no eye irritation. I use the wood and sapphire together. The sapphire provides a smudgier, shadow look while the wood defines. Please, please, please, ADD GREEN.

- Audrey

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3x PrimeLash Bundle

3x PrimeLash Bundle

OMG! You have quite the eye. Just discovered the best price for our best-sellers. Enjoy.

$204 $156.07

You save: $47.93 (-25%)

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3pcs PrimeLash Mascara

3x PrimeLash Mascara

2 is a hoot. 3’s a steal. Three pieces of PrimeLash Mascara to last you till Black Friday. Shop smart.

$84 $64.27

You save: $19.73 (-25%)

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What Do Mature Queens Say About Prime Products?

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Cosmetics with a Cause

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

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Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

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Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

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Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

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Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.