Mothers Day Special

2pcs PrimeLash Mascara

9 000+, 5* ratings. This pro-age best-seller separates & elongates short lashes. Healing formula for 10x lash thickening. Get 2 at 10% discount.

Bestseller Bundle

Two best-sellers. The ultimate best deal. Flaunt lifted, defined, full-lashed eyes.

PrimeLash Bundle

Ultimate Lash Duo - Serum & Mascara For Longer Lashes. Better lashes than in your 20s. Save 10%.

Iconic Glow Eye Kit

PrimeEyes Brightener, and PrimeLash Mascara.

Mega Glam Bundle

PrimeEyes Brightener, PrimeLash Mascara, and PrimeEyes Glide.

2pcs PrimeEyes Eye Brightener

Lids that look like a masterpiece. Eyes that are youthful, lifted, wide-awake. We’ve...

2pcs PrimeEyes Eyeshadow Matte

2 pieces of PrimeEyes Eyeshadow Matte

Prime Heroes Set

Color Changing Foundation + PrimeLash Mascara + PrimeEyes Glide

Natural Finish Bundle

Color Changing Foundation + PrimeSkin Foundation Brush

Magical Makeover Bundle

Color Changing Foundation + PrimeLash Mascara

No-Filter Needed Duo

Airbrushed Skin Primer + Color Changing Foundation

Second Skin Bundle

Concealer + Color Changing Foundation

Full-Face Concealer Set

3pcs of concealer "Nothing has covered my dark circles like this. It looks like I have ...

2pcs Perfecting Concealer Pencil

A creamy multipurpose concealer pencil that covers dark circles, age spots, redness, an...

8 Hours of Sleep Kit

Concealer + PrimeLash Mascara

Bye Dark Circles Set

Undereye Brightening Corrector + PrimeSkin Concealer Brush

Perfect Match Duo

Undereye Brightening Corrector + Color Changing Foundation

2pcs Instant Coverage Hairline Powder

2pcs Instant Coverage Hairline Powder

Beauty Essentials set

Hairline Powder + PrimeLash Mascara

Complete Eye Sticks Kit

PrimeEyes Brightener, PrimeEyes Eyeshadow Matte

2pcs Forever Lip Stain

A semi-permanent lip tint that lasts for 12 hours without budging or feathering, even on mature lips.

Lip Essentials Set

Lip Stain + Lip Balm

2pcs SPF 35 Lip Oil

Hydrating, glossy, non-sticky. Collagen-preserving, wrinkle-defending, photo-aging protection.

Instant Red Carpet Look Set

2pcs PrimeLip Plumping Balm

Nourishes, plumps, smooths, softens, & colors - for a juicy, glamorous pout.

3pcs PrimeEyes Eye Brightener

Lids that look like a masterpiece. Eyes that are youthful, lifted, wide-awake. We’ve...

2pcs PrimeBrow Pencil

Painted, pencilied, powdered. How about effortlessly natural? PrimeBrow Pencil’s s...

2pcs PrimeBrow Tinted Gel

Patchy, gray, unruly eyebrows robbing your confidence? PrimeBrow Tinted Gel to the res...

2pcs PrimeSkin CC+ Cream

Lightweight foundation for a flawless yet natural look. Hydrating and long-stay.

Flawless Finish Bundle

Upgrade your foundation routine with our duo for a smooth, flawless second-skin finish.

Effortless Beauty Bundle

PrimeSkin CC+ Cream, and PrimeLash Mascara.

Essential Face & Eyes Bundle

PrimeSkin CC+ Cream, PrimeLash Mascara, and PrimeEyes Glide Eyeliner.

Complete Makeover Bundle

PrimeEyes Brightener, PrimeLash Mascara, PrimeEyes Glide, and PrimeBrow Pencil.

3pcs PrimeLash Mascara

3pcs of our Best-Seller PrimeLash Mascara! 2 is a hoot. 3’s a steal.

The Volumizing Radiance Bundle

This duo repairs all hair lengths, types, and textures.

PrimeWand Trinity

Stunning pro-age makeover with (just) 3 sticks. Easy to carry. All-natural.

PrimeWand Contour Kit

Introducing the PrimeWand Contour Kit. Three multi-use, skin-healing, and buildable st...

Build Your Own Bundle

Mix and match any 3 products from extensive PrimePrometics collection with 10% OFF.

2pcs PrimeEyes Glide Eyeliner

What's better than one richly pigmented, water-resistant eyeliner for queens over 50? ...

PrimeLash Mascara

15 000+, 5* ratings. Pro-age best-seller separates & elongates short lashes. Healing formula for 3x lash thickening. All-natural. Lush lashes like never before.

PrimeEyes Glide Eyeliner

Water-resistant and smudge-proof eyeliner. Lift, define, frame your wise eyes with velvety, deep color.

PrimeEyes Eye Brightener

Eyeshadow that works for women over 50. Illuminating, lifting, radiant - a shimmery wash of color for fresh, awake eyes.

Color Changing Foundation

Spot-on shade match in seconds. Buildable, dewy, natural-finish, crease-proof.

Airbrushed Skin Primer

Silky blurring primer that smooths lines and pores, grips makeup all day, and leaves skin airbrushed.

Perfecting Concealer Pencil

Covers dark circles, spots and redness without creasing. Self-setting, waterproof wear that stays smooth all day.

PrimeSkin CC+ Cream

Lightweight foundation for a flawless yet natural look. Hydrating and long-stay.

Undereye Brightening Corrector

Cancels darkness in seconds. Color-correcting, skincare-infused, waterproof. Won't crease on mature skin.

PrimeBrow Pencil

Effortless brow confidence. Ultra-fine tipped pencil perfectly mimics natural eyebrow hair for a polished look. Five shades. Two for grays.

Velvet Lip Contour

Sculpts fuller-looking lips with long-lasting, soft-matte definition. Won't bleed, feather, or fade.

Forever Lip Stain

Long-lasting lip stain that restores color and definition. 12-hour wear. No bleeding, feathering, or dryness.

SPF 35 Lip Oil

Hydrates, tints & protects. Gorgeous, and pleasant to wear. 3 glazed shades.

PrimeLip Plumping Lip Balm

Nourishes, plumps, smooths, softens, & colors - for a juicy, glamorous pout.

PrimeBrow Tinted Gel

Add fullness to brows, cover grays, set and align for the day. One product does it all.

PrimeBrow Growth Serum

Designed to bless mature women with long, dense eyebrow hair. First result in 2-3 weeks of regular use.

PrimeLash Growth Serum

One swipe a night. 10 all-natural hydrating compounds. 5x lash growth serum. Wake up looking great.

PrimeLash Volumizer

Bigger, bolder, emphatic lashes. Look professionally done. PrimeLash Volumizer is the t...

PrimeEyes Liquid Eyeliner

Zero skipping. Vibrant, crack-free strokes. Water-resistant liquid eyeliner that lasts the day on mature lids.

PrimeWand Pigment

Lipstick + blush + contour + tint. Sheer. For healthy vitality.

PrimeWand Nourish

Sleek stick. Convenient. Mess-free. Luxury moisturizer on the go.

PrimeWand Pearl

Dazzle and glamor, on demand. One stick brings brilliance, erases tiredness, and makes you look like a million bucks!

PrimeWand Nude

You wanted variety.  You wanted shades for the fairest and the warmest of complexions. ...

5-in-1 PrimeWands

Create dewy, natural, soft, and enhanced looks with 5-in-1 make-up sticks. 4 pro-age shades.

PrimeLip Lipsticks

Worlds First Pro-Age Healing Lipstick. Look Amazing with PrimeLip Lipsticks.

PrimeLip Gloss

Non-sticky, unscented, lip plumping gloss for silver queens. Subtle glimmer.

Beauty Water

Hydrating no-rinse cleanser that removes even waterproof makeup. Calms sensitive skin and supports the skin barrier.

Gentle Gel Cleanser

Cleanses without tightness. Reduces redness, refines pores, and calms reactive skin — all in one gentle, gel-to-foam wash.

Miracle Cream

Deep hydration that lasts. Plumps, smooths, and restores moisture to sensitive, changing skin.

PrimeEyes Hydrate

Rich, non-greasy, luxurious eye cream infused with 5 essential peptides

PrimeSkin Magic Repair Serum

Your solution for plump, lifted, and radiant skin. Infused with dual hyaluronic acids and 9 hydrating actives, this potent blend smooths wrinkles and repairs damage, unveiling an ever-radiant you.

PrimeWand Nourish

Sleek stick. Convenient. Mess-free. Luxury moisturizer on the go.

Instant Coverage Hairline Powder

Looks soft & natural. Mess-free, easy way to cover grays, grown-out roots & bald spots.

PrimeHair Lush N' Thick Shampoo

Sulfate-free and paraben-free, this hydrating, lightweight formula thoroughly cleanses your sensitive scalp without leaving your hair a frizzy, dry mess.

PrimeHair Luster Conditioner

A volumizing conditioner that doubles growth and smooths with natural extracts.

PrimeSkin Foundation Brush

The over-50 brush you’ve always wanted. With ultra-soft vegan bristles for seamless blendability.

PrimeWand Brush

Meet the gold standard for vegan make-up brushes.  Works with creams, powders, and liqu...

Cream Eyeshadow Brush

Crafted for comfort and precision, this ultra-soft vegan brush delivers seamless color transitions and a truly polished look.

PrimeSkin Concealer Brush

Ultra-soft paw brush blends concealer seamlessly on mature skin.

Spatula Brush

Precise application with a flawless full-coverage finish. Streak-free coverage.

Makeup Blending Sponge

For Smoother, Softer Makeup Application. Designed to perfect coverage on mature skin without caking, tugging, or wasting product.

Multi-use sharpener

Dual-slot sharpener for clean, break-free points. Less dragging, more control.

Prime Velvet Beauty & Gift Bag

A soft, elegant drawstring bag that keeps your beauty staples organized. Perfect for gifting, travel, or storing your everyday essentials in style.