--
Hours
--
Minutes
--
Seconds
Hurry while supplies last!
The world’s most loved cult-classic for mature lashes. Tubing mascara for 3x length & lift, in one coat.
"My lashes were light and barely visible, but this mascara changed everything. It lifts, defines, and never smudges - even on my bottom lashes. At 72, seeing my lashes look fuller again makes me feel wonderful. Thank you!"
- Carmen R.
Highly pigmented eyeliner for unbroken strokes. Water-resistant. 9 shades.
"PrimeEyes Glide Eyeliner is so easy to use and it stays on! I’m in my 80’s and my hands are a bit shaky."
- Phyllis B
Adjusts to match your unique skin tone, without emphasizing fine lines.
"Mesmerized by the way it blends in, color matches, and stays on."
-- Carmen B
Satiny eyeshadow. Opens hooded eyes. Gives you an iconic eye lift effect.
"Brightens and visually lifts my eyes, making them more youthful."
- Rose D.
Covers grays and fills thinning areas. Water & sweat-resistant.
"I used to dread how fast my roots showed, I was in the salon every 2–3 weeks. With this powder, I easily go 5–6 weeks between appointments"
- Carol, 59
Second-skin foundation for mature skin. Lightweight, non-cakey, covers redness and dark spots.
"It is light and not cake-y at all! Easy to build if you want more coverage."
- Karla K
Draw lazy lines for the impact of real eyebrow hair. Full & framed. 5 gray-friendly shades.
"This brow pencil is the best I’ve ever tried!! I bought the silver queen color hoping it wouldn’t be too dark. It is perfect!!"
- Carla L.
Adds fullness to sparse brows, covers grays in 5 natural shades. Lifts and sets for the day.
"Holy moly. Prime's brow tint doesn't look tinted. It looks like I regrew brows. The shade Silver Queen PERFECTLY matches my graying hair. Covers the patchiness."
- Sandra P.
Creamy glide, silken set, zero creasing, 12-hour stay matte miracles. 7 epic shades.
"They glide on smoothly and last all day without creasing."
- Londa W
Long-lasting, ultra-hydrating, lip softening balm. Tints like lipstick, sheen like gloss.
"Can already see the lip lines disappearing. Moisture lasts for hours"
- Darcy
Hydrating make-up remover for silver queens. Gently melts cosmetics, without rubbing.
"It gently removes eye makeup and is easy to use. It leaves my skin feeling fresh and clean."
- Diane E.
Multi-peptide rich, non-staining, hypoallergenic eyelash serum. Growth in 4-6 weeks.
"I noticed my eyelashes growing after about 2 weeks. I apply it only at night after I remove my make up."
- Clara N.
Prostaglandin-free, fast-action brow growth serum. Non-sticky. First result in 2-3 weeks.
"My left eyebrow has regrown completely. It's such a relief to look in the mirror and love myself again. Thank you PrimeBrow serum."
- Diane K.
Prevents lip lines, drying, photo-aging. Bleed-proof, high-shine finish. Odorless.
"Can already see the lip lines disappearing. Moisture lasts for hours"
- Darcy
No-clump mascara for 3x sleek thickening. Glossy lashes that can’t be ignored.
"Makes my sparse lashes look like I have a lot more."
- Kristen B.
Soft-bristled & dense, provides maximum coverage for liquid foundations.
"No more streaks or uneven spots. Gentle bristles blend my CC cream perfectly. A must-have for us silver ladies!”
- Trish
Densely packed for airbrushed appeal. Anti-fray. Vegan.
"Glides over the dips and peaks of my face for a flawless look. Easy to clean."
- Edna P.
Easy to hold and apply. Inky-black strokes in the thickness you choose.
"It is very easy to apply in a thin line and does not smudge."
- Liza D.
Extra-soft, dual-sided sponge to seamlessly blend liquid, cream & powder make-up.
“So soft, so easy, and it makes my makeup look professionally done. I wish I’d found it sooner.”
– Janet K
Mess-free eyeshadow wear. Precision brush with angled bristles mimics finger-blending
“I never realized how much the right brush mattered. This one makes my eyeshadow glide and stay put all day - I’m hooked.”
– Sharon L
Deep moisturizing of heavy lotions - in a non-sticky wand. Primer, cuticle cream & more.
"Non greasy, quickly absorbed, non irritating and long lasting hydration."
- Michelle G.
Apply as blusher, contour & lipstick - in flushed berry.
"I love the product. It's a natural blush on my lips & skin."
- Lorna
Improves the impression of lip volume. Fab peachy glimmer.
"It instantly smoothens and moisturizes my lips. Plus the plump.. Oh yum…"
- Rhonda
Beguiling rosy hue for all-over face tint, juicy, fresh lips & a healthy blush.
"Love this color…blush, lips, and even the lower eye lid."
- Zaferia
14 hair growth boosting actives in a no-sulfate volumizing shampoo. Restores hairlines.
"My hair is in great shape. It is thicker than it has ever been and growing super fast. My stylist can't believe how fast my hair is growing."
- Angela M.
Volumizing hair conditioner gifts tangle-free, silky, bouncy locks.
"Added the volume, softness and shine to my hair."
- Beverely Y.
Ideal primer for foundations. Uber-hydrating, non-greasy serum for mature skin.
"Very soothing and instantly effective. It has improved the overall texture & appearance of my skin."
- Julie J.
The only highlighter for queens over 50. Diffused, dewy radiance.
"So easy to apply and leaves a perfect highlight glow that compliments the skin."
- Jan P.
Multi-peptide rich, dark-circle busting, under eye toning and depuffing cream.
"I love it. Under my eyes is soft, less puffy, and dark circles are lightening up."
- Diane K.
Soft, elegant, and so practical. Perfect for gifting, travel and keeping makeup together.
“Soft, elegant, and surprisingly practical. This velvet gift bag keeps my makeup neatly together at home and when I travel - and it feels just as lovely as it looks.”
— Elaine, 63
Cruelty Free
Supports Chemo Warriors
30-Night Money Back
Priority Shipping
Hypoallergenic
ph Balanced
As seen in
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.
