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PrimeLash Mascara

The world’s most loved tubing mascara for mature women. 12,000 5* reviews. 3x length & lift.

4.8

Want longer looking lashes? Tired of flaking or smearing? This is the mascara that you need to try.

- Marylin R.

PrimeEyes Glide Eyeliner

The only eyeliner that lays unbroken, water-resistant, pigmented strokes for women over 50.

PrimeEyes Glide Eyeliner is so easy to use and it stays on! I’m in my 80’s and my hands are a bit shaky.

- Phyllis B.

PrimeEyes Brightener

Satiny eyeshadow. Opens up close-set hooded peepers. Flaunt our iconic eye lift effect!

Brightens and visually lifts my eyes, making them more youthful.

- Rose D.

PrimeBrow Pencil

Draw lazy lines, get the impact of mimicking real eyebrow hair. Full & framed. 5 shades.

This brow pencil is the best I’ve ever tried!! I bought the silver queen color hoping it wouldn’t be too dark. It is perfect!!

- Carla L.

PrimeBrow Tinted Gel

Adds fullness to sparse brows, covers grays in 5 natural shades. Lifts and sets for the day.

"Holy moly. Prime's brow tint doesn't look tinted. It looks like I regrew brows. The shade Silver Queen PERFECTLY matches my graying hair. Covers the patchiness."

- Sandra P.

PrimeLash Volumizer

Prime’s lash volumizing mascara. Uber-glossy. Sky-high. Thick, bold, dramatic eyelashes.

Makes my sparse lashes look like I have a lot more.

- Kristen B.

PrimeWand Pigment

Viral sensation. Lipstick + blush + contour + tint in one nourishing stick.

One dab and I recreate the lost flush of youth. 63 here and this wand of heavin is my lipstick, blush, bronzer & tint. Don't leave home without it.

- Julia P.

PrimeWand Pearl

A highlighter that flatters mature women. Pure moonshine. No texture.

4.8

It's easy to apply and so attractive. Bright enough to light me up, sheer enough to be in my control.

- Ashley

5-in-1 PrimeWands

Use these convenient wands as your face tint, lipstick, blusher, contour, and eyelid enhancer.

I absolutely love the wands. The colors are soft and usable and the application could be handier. These have changed my life.

- Joyce S.

PrimeWand Nourish

No-mess moisturizer. 3% Hyaluronic Acid. Face base + primer + cuticle cream.

The most effective natural moisturizer I've used. its in my purse... gets rid of dry patches, dull skin and flakes. I love it.

- Geena