"My skin looks flawless and my eyes finally look awake. The foundation matches me exactly — no mask, no lines — and the mascara makes my thin lashes look full without a single clump. My whole face looks lifted."
- Anne B.
New100% no-risk money back guarantee
Foundation that matches. Lashes that pop. Done.
Prime's Magical Makeover Bundle does it in two steps — a foundation that matches your exact shade, and a mascara that lifts sparse lashes. Effortless, natural, wide-awake.
Your purchase helps women in need – $2.7M+ donated so far. Learn more
Flawless skin, wide-awake eyes — the two-step makeover for mature faces. A foundation that finds your exact shade, and a mascara that brings sparse lashes back to life.
Self-adjusting microbeads adapt as you blend — one bottle, 16 tones, zero guesswork.
Tubing mascara combs and separates sparse lashes for up to 3x length — no clumps, no flaking.
Buildable, dewy coverage plus water-resistant, tubing lash wear — built for mature features.
SPF 15, niacinamide, and squalane hydrate skin; vitamins and herb oils feed lashes. Hypoallergenic, cruelty-free.
Adapts to your exact shade as you blend — one bottle, 16 tones. Buildable coverage blurs texture and won't settle into lines, with SPF 15 plus hydrating niacinamide, jojoba, and squalane. Hypoallergenic, vegan, cruelty-free.
A tubing mascara that separates and combs sparse lashes for up to 3x length with zero clumps. Water-resistant and easy to remove, with vitamins and herb oils that feed lashes as you wear. Hypoallergenic and cruelty-free.
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.
