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"Color and fullness came back to my lips. The stain lasts all day without bleeding into my lines, and the balm layers on top for plump, hydrated shine. I don't leave the house without both now."
- Emma B.
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Lips lost their color and fullness with age?
Prime's Lip Duo brings both back! A stain that locks in all-day color and definition — and a balm that plumps, hydrates, and glosses on top.
Your purchase helps women in need – $2.7M+ donated so far. Learn more
Age fades lip color and volume. This duo brings both back — the stain locks in 12-hour color and definition, the balm floods lips with plumping, hydrating gloss.
Forever Lip Stain restores lost pigment and definition that lasts through meals, drinks, and kisses — no touch-ups needed.
Layer PrimeLip Plumping Balm over the stain for cushiony volume and shine. Its 6-hour formula refreshes in one swipe, anytime.
Built for mature lips — the stain stays in contour, while the balm's triple-oil complex and cooling menthol blur and fill fine lines, no sting.
Glycerin, hyaluronic acid, and nourishing seed oils keep lips soft and comfortable all day.
A semi-permanent lip tint that restores lost color and definition for 12+ hours — no bleeding or feathering, even into deep lip lines. The precision tip lines or fills with easy control, while glycerin and hyaluronic acid keep lips hydrated. Transfer-proof, dermatologist-approved, hypoallergenic.
A 3-in-1 plumping balm that hydrates, tints, and adds a soft gloss in one swipe. A triple-oil complex and cooling menthol blur lip lines and boost volume — no sting, no sticky finish — with buildable color that lasts 6 hours. Dermatologist-approved, vegan, cruelty-free.
"The Forever Lip Stain gives me back color and definition that lasts all day — no bleeding into my lip lines. Then I layer the PrimeLip Plumping Balm on top for that cushiony, glossy fullness. My lips haven't looked this alive in years."
- Mary, 62
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.