Ah, May. We loved you so much, we could kiss you.
Preferably with our new plumping balm for a soft gleam & great volume.
And believe it or not; that’s just the beginning of our exciting monthly beauty revelations.
May brought healthy glows, hidden gems, and a smoldering introduction to the warmer months.
And we’re saying goodbye to spring with a smile and a smooch.
Never underestimate the lips of a silver queen.
They’ve spoken words of wisdom, kissed their partners and grandkids…
And NOW, locked in rich color, moisture, and nourishment with our NEW plumping balm.
Have you met PrimeLip Plumping Lip Balm, a 3-in-1 hybrid made to change your life & lips?
It’s about time you seal the deal on this new favorite…and with your most kissable pout yet.
But first, why not learn how to keep mature lips fresh, plump, and healthy over 50?
It’s easier than you think, and even a little fun! Our blog explores:
How to naturally restore volume and definition to mature lips
Tips for exfoliating, hydrating, and brightening aging pouts
Makeup tricks to enhance lip shape, prevent feathering, and boost color payoff
We’ll always love our chart-toppers.
PrimeLash Mascara, PrimeEyes Brightener, PrimeEyes Glide Eyeliner…
They’ve more than earned their platinum status.
But in the month of May, we raised a toast to the silent stunners.
The products that don’t shout, but still make your features sing.
These best-kept secrets deliver serious results behind the scenes…
And if you’ve missed them, your routine might be working harder than it needs to.
Heat? Humidity? Hooded lids? We’ve got your back, beautiful.
Your summer makeup look should be fresh and fun…
Definitely not melting like an ice cream cone under the hot sun.
We know other, non pro-age brands may have failed the summer heat test, but not us.
Prime’s seasonal look (with sweatproof products) is designed to be quick, easy, and cool.
Because your time shouldn’t be spent in front of the mirror, but by the pool!
Effortlessly polished, heat-resistant, and unmistakably you?
Just wait until you see the compliments this summer makeup will bring!
Step 1: Brighten and lift with PrimeEyes Brightener in Violeta
Dot a tiny amount on the inner corner and center of the lid. Tap with your ring finger or a soft brush to blend out.
Result: Wide-awake, lifted eyes in 20 seconds. The soft mauve of Violeta neutralizes dullness, brightens eyes, and flatters every skin tone.
Step 2: Define lashes with PrimeLash Mascara in Mulberry
Wiggle the wand at the roots and sweep upward. One coat gives volume, length, and curl.
Use the tip to gently coat your bottom lashes for extra definition.
Result: The soft plum of Mulberry helps to brighten the whites of the eyes and create a subtle, soft glam look (similar to brown) with an extra pop of color.
Step 3: Flush your cheeks with PrimeWand Nude
Dab once onto the apples of your cheeks and blend upward toward your temples. You can also press a little on your lips for a coordinating flush.
Result: A healthy, natural pink glow that mimics the look of “just came back from a morning walk.”
Step 4: Frame the face with PrimeBrow Pencil
Use light, upward strokes to fill sparse areas.
Focus on the arch for an instant lifted look. Flip to the spoolie end and blend for a soft, natural finish.
Result: Defined brows that lift and balance your over-50 face, bringing a sense of sophistication to your summer makeup look.
Step 1: Brighten and lift with PrimeEyes Brightener in Violeta
Dot a tiny amount on the inner corner and center of the lid. Tap with your ring finger or a soft brush to blend out.
Result: Wide-awake, lifted eyes in 20 seconds. The soft mauve of Violeta neutralizes dullness, brightens eyes, and flatters every skin tone.
Step 2: Define lashes with PrimeLash Mascara in Mulberry
Wiggle the wand at the roots and sweep upward. One coat gives volume, length, and curl.
Use the tip to gently coat your bottom lashes for extra definition.
Result: The soft plum of Mulberry helps to brighten the whites of the eyes and create a subtle, soft glam look (similar to brown) with an extra pop of color.
Step 3: Flush your cheeks with PrimeWand Nude
Dab once onto the apples of your cheeks and blend upward toward your temples. You can also press a little on your lips for a coordinating flush.
Result: A healthy, natural pink glow that mimics the look of “just came back from a morning walk.”
Step 4: Frame the face with PrimeBrow Pencil
Use light, upward strokes to fill sparse areas.
Focus on the arch for an instant lifted look. Flip to the spoolie end and blend for a soft, natural finish.
Result: Defined brows that lift and balance your over-50 face, bringing a sense of sophistication to your summer makeup look.
