Ah, May. We loved you so much, we could kiss you.
And believe it or not; that’s just the beginning of our exciting monthly beauty revelations.
May brought healthy glows, hidden gems, and a smoldering introduction to the warmer months.
And we’re saying goodbye to spring with a smile and a smooch.
We’ll always love our chart-toppers.
PrimeLash Mascara, PrimeEyes Brightener, PrimeEyes Glide Eyeliner…
They’ve more than earned their platinum status.
But in the month of May, we raised a toast to the silent stunners.
The products that don’t shout, but still make your features sing.
These best-kept secrets deliver serious results behind the scenes…
And if you’ve missed them, your routine might be working harder than it needs to.
Heat? Humidity? Hooded lids? We’ve got your back, beautiful.
Your summer makeup look should be fresh and fun…
Definitely not melting like an ice cream cone under the hot sun.
We know other, non pro-age brands may have failed the summer heat test, but not us.
Prime’s seasonal look (with sweatproof products) is designed to be quick, easy, and cool.
Because your time shouldn’t be spent in front of the mirror, but by the pool!
Effortlessly polished, heat-resistant, and unmistakably you?
Just wait until you see the compliments this summer makeup will bring!
Step 1: Brighten and lift with PrimeEyes Brightener in Violeta
Dot a tiny amount on the inner corner and center of the lid. Tap with your ring finger or a soft brush to blend out.
Result: Wide-awake, lifted eyes in 20 seconds. The soft mauve of Violeta neutralizes dullness, brightens eyes, and flatters every skin tone.
Step 2: Define lashes with PrimeLash Mascara in Mulberry
Wiggle the wand at the roots and sweep upward. One coat gives volume, length, and curl.
Use the tip to gently coat your bottom lashes for extra definition.
Result: The soft plum of Mulberry helps to brighten the whites of the eyes and create a subtle, soft glam look (similar to brown) with an extra pop of color.
Step 3: Flush your cheeks with PrimeWand Nude
Dab once onto the apples of your cheeks and blend upward toward your temples. You can also press a little on your lips for a coordinating flush.
Result: A healthy, natural pink glow that mimics the look of “just came back from a morning walk.”
Step 4: Frame the face with PrimeBrow Pencil
Use light, upward strokes to fill sparse areas.
Focus on the arch for an instant lifted look. Flip to the spoolie end and blend for a soft, natural finish.
Result: Defined brows that lift and balance your over-50 face, bringing a sense of sophistication to your summer makeup look.
Step 1: Brighten and lift with PrimeEyes Brightener in Violeta
Dot a tiny amount on the inner corner and center of the lid. Tap with your ring finger or a soft brush to blend out.
Result: Wide-awake, lifted eyes in 20 seconds. The soft mauve of Violeta neutralizes dullness, brightens eyes, and flatters every skin tone.
Step 2: Define lashes with PrimeLash Mascara in Mulberry
Wiggle the wand at the roots and sweep upward. One coat gives volume, length, and curl.
Use the tip to gently coat your bottom lashes for extra definition.
Result: The soft plum of Mulberry helps to brighten the whites of the eyes and create a subtle, soft glam look (similar to brown) with an extra pop of color.
Step 3: Flush your cheeks with PrimeWand Nude
Dab once onto the apples of your cheeks and blend upward toward your temples. You can also press a little on your lips for a coordinating flush.
Result: A healthy, natural pink glow that mimics the look of “just came back from a morning walk.”
Step 4: Frame the face with PrimeBrow Pencil
Use light, upward strokes to fill sparse areas.
Focus on the arch for an instant lifted look. Flip to the spoolie end and blend for a soft, natural finish.
Result: Defined brows that lift and balance your over-50 face, bringing a sense of sophistication to your summer makeup look.