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May: Cool Tips and Hidden Gems from Prime

Ah, May. We loved you so much, we could kiss you.


And believe it or not; that’s just the beginning of our exciting monthly beauty revelations.


May brought healthy glows, hidden gems, and a smoldering introduction to the warmer months.


And we’re saying goodbye to spring with a smile and a smooch.

The Hidden Gems You’ve Been Sleeping On

We’ll always love our chart-toppers.


PrimeLash Mascara, PrimeEyes Brightener, PrimeEyes Glide Eyeliner…


They’ve more than earned their platinum status.


But in the month of May, we raised a toast to the silent stunners.


The products that don’t shout, but still make your features sing.


These best-kept secrets deliver serious results behind the scenes…


And if you’ve missed them, your routine might be working harder than it needs to.

PrimeSkin Beauty

Water

PrimeLash

Volumizer

PrimeSkin Magic

Repair Serum

5-in-1

PrimeWands

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PrimeSkin Beauty

Water

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PrimeLash

Volumizer

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PrimeSkin Magic

Repair Serum

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5-in-1

PrimeWands

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    5-Minute Summer Routine For Silver Queens

    Heat? Humidity? Hooded lids? We’ve got your back, beautiful.


    Your summer makeup look should be fresh and fun…


    Definitely not melting like an ice cream cone under the hot sun.


    We know other, non pro-age brands may have failed the summer heat test, but not us.


    Prime’s seasonal look (with sweatproof products) is designed to be quick, easy, and cool.


    Because your time shouldn’t be spent in front of the mirror, but by the pool!


    Effortlessly polished, heat-resistant, and unmistakably you?


    Just wait until you see the compliments this summer makeup will bring!

    Step 1: Brighten and lift with PrimeEyes Brightener in Violeta


    Dot a tiny amount on the inner corner and center of the lid. Tap with your ring finger or a soft brush to blend out.


    Result: Wide-awake, lifted eyes in 20 seconds. The soft mauve of Violeta neutralizes dullness, brightens eyes, and flatters every skin tone.



    Shop PrimeEyes Brightener

    Step 2: Define lashes with PrimeLash Mascara in Mulberry


    Wiggle the wand at the roots and sweep upward. One coat gives volume, length, and curl.

    Use the tip to gently coat your bottom lashes for extra definition.


    Result: The soft plum of Mulberry helps to brighten the whites of the eyes and create a subtle, soft glam look (similar to brown) with an extra pop of color.

    Shop PrimeLash Mascara

    Step 3: Flush your cheeks with PrimeWand Nude


    Dab once onto the apples of your cheeks and blend upward toward your temples. You can also press a little on your lips for a coordinating flush.


    Result: A healthy, natural pink glow that mimics the look of “just came back from a morning walk.”


    Shop PrimeWand Nude

    Step 4: Frame the face with PrimeBrow Pencil

    Use light, upward strokes to fill sparse areas.


    Focus on the arch for an instant lifted look. Flip to the spoolie end and blend for a soft, natural finish.


    Result: Defined brows that lift and balance your over-50 face, bringing a sense of sophistication to your summer makeup look.

    Shop PrimeBrow Pencil

    Step 1: Brighten and lift with PrimeEyes Brightener in Violeta


    Dot a tiny amount on the inner corner and center of the lid. Tap with your ring finger or a soft brush to blend out.


    Result: Wide-awake, lifted eyes in 20 seconds. The soft mauve of Violeta neutralizes dullness, brightens eyes, and flatters every skin tone.

    Shop PrimeEyes Brightener

    Step 2: Define lashes with PrimeLash Mascara in Mulberry


    Wiggle the wand at the roots and sweep upward. One coat gives volume, length, and curl.

    Use the tip to gently coat your bottom lashes for extra definition.


    Result: The soft plum of Mulberry helps to brighten the whites of the eyes and create a subtle, soft glam look (similar to brown) with an extra pop of color.

    Shop PrimeLash Mascara

    Step 3: Flush your cheeks with PrimeWand Nude


    Dab once onto the apples of your cheeks and blend upward toward your temples. You can also press a little on your lips for a coordinating flush.


    Result: A healthy, natural pink glow that mimics the look of “just came back from a morning walk.”

    Shop PrimeWand Nude

    Step 4: Frame the face with PrimeBrow Pencil

    Use light, upward strokes to fill sparse areas.


    Focus on the arch for an instant lifted look. Flip to the spoolie end and blend for a soft, natural finish.


    Result: Defined brows that lift and balance your over-50 face, bringing a sense of sophistication to your summer makeup look.

    Shop PrimeBrow Pencil

      May's Most-Bought Products!

      PrimeLash

      Mascara

      PrimeBrow

      Pencil

      PrimeEyes Glide Eyeliner

      PrimeEyes

      Brightener

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      SHOP OUR PRO-AGE RANGE

      PrimeLash

      Mascara

      SHOP NOW

      PrimeBrow

      Pencil

      SHOP NOW

      PrimeEyes Glide Eyeliner

      SHOP NOW

      PrimeEyes

      Brightener

      SHOP NOW
        SHOP OUR PRO-AGE RANGE
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        • Mascara for Mature Women
        • Pro-Age Eyelash Serum
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        • How to Speed Up Metabolism After 50
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        • How to Care for Lips Over 50
        • Choosing the Right Blush After 50
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