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Wonderful May: Beauty & Healing with the Prime Community

May blossoms have sweetened this month, as have all the lovely Silver Queens in our community. From cancer survivors sharing their best beauty tips to women sharing their “full face” Prime beauty routine, we’ve had some epic moments this month.

Life After Chemo—Finding Femininity Again

Erika Silva felt like cancer stripped her of her womanhood—only to find it again as she started to focus on looking good while recovering. Not something that’s easy to do when you feel tired—both mentally and physically. But the end results can be amazing.


“I firmly believe that when we look good, we feel good, and Prime Prometics has helped me regain my confidence and femininity.”


Read more about what Erika learned from her incredible recovery journey.


READ ERICA’S STORY >>

Fit in your 60s

An Eye-Popping Launch

Beautifully Defined Eyes

It broke your heart decades ago.


Now its back and will behave.


Get your revenge of messy liquid eyeliners that swore you off of liners in general.


Our avatar is bold, beautiful, vivacious --- without the temperamental bleeding, feathering & cracking.


The word is out -- 90% of testers agreed - emphatically - that PrimeEyes Liquid Eyeliner is the most pigmented, smoothest liner experience ever.


Works like a charm, even if you’ve never mastered eyeliners.


DISCOVER PRIME EYES LIQUID EYELINER >>

Viral Trend: Full Face With Only Prime (And Why That’s a Great Thing)

From Selena to Ariana - everyone’s tried it.


The luxe Vogue-style “full face” routine … But this time -- only with Prime products!


Who asked? Hundreds of mature queens on social voted to see this content.


So we let one of our ambassadors take center stage to show you, step-by-step how to create a natural look using Prime’s range.


What’s more, we decided to divulge the secrets to the ultimate beauty routine for women over 50.


And no, it’s not just about the makeup—you need to nurture your skin, too.


FOLLOW THE TUTORIAL >>

May's Hot Buys


PRIMESKIN MAGIC REPAIR SERUM


Aging gracefully never looked this good. Plump, smooth, taut, and incredibly hydrated skin. 9+ actives.


PRIMELASH

VOLUMIZER


This gentle serum is so smack full of nourishing and hydrating ingredients that your skin will write you a thank you letter when you use it.


VOLUMIZING RADIANCE

BUNDLE


Bye bye flat, limp, thinning hair… Hello volumized, soft, repaired locks. Shampoo & conditioner duo that delivers.

SHOP NOW
SHOP NOW
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PRIMESKIN MAGIC REPAIR SERUM

Aging gracefully never looked this good. Plump, smooth, taut, and incredibly hydrated skin. 9+ actives.

$64.00

PRIMELASH

VOLUMIZER

Sky-high lift. Glossy professional finish. Thick, larger-than-life lashes that don’t stay down.

$28.00

VOLUMIZING RADIANCE BUNDLE

Bye bye flat, limp, thinning hair… Hello volumized, soft, repaired locks. Shampoo & conditioner duo that delivers.

$63.00
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  • Mascara for Mature Women
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  • Choosing the Right Blush After 50

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