Call us Cupid.
Because even in the shortest month of the year…
Prime delivered enough dazzling new makeup & loving memories to last a lifetime.
As February waltzed in with whispers of romance, our team was reminded of the love we hold for our community.
And it’s even better than candlelit dinners and crisp red lipstick.
Here's a love letter to the moments that made our hearts skip a beat and the beautiful souls (you! You! you!) -- who made them possible….!
The “anti-aging” narrative is problematic from all angles.
Not only through promotion of anti-wrinkle ads or creams, but also circumstances where the lines (no pun intended) are more blurred.
Such as considering an over-50, but super filtered, celebrity face the golden standard of aging.
Don’t get us wrong, there’s no problem with getting procedures if you’re well-informed.
But we also don’t want pro-aging to become a sneaky version of the anti-aging narrative!
This isn’t empowering, accepting, or even a little bit pretty.
But how do you avoid getting blindsided?
By keeping yourself informed and educated, of course. And that’s where Prime comes in.
Let us help. In our new blog, we….
Challenge the media’s version of the "pro-aging" narrative that still secretly prioritizes youthful perfection while claiming to celebrate maturity.
Expand the definition of beauty beyond visual appearance to include all five senses — what you hear, taste, smell, and feel matters too!
Offer practical strategies for cultivating authentic beauty after 50.
Empower you to avoid the harmful effects of marketing through self-acceptance and educating others about genuine beauty at every age.
Giving back is in Prime’s DNA.
It’s largely the reason we launched our brand years ago…
And continues to be a major piece of the puzzle in our quest for pro-age beauty acceptance.
Our Giving Program stands with women affected by breast cancer, providing support that empowers and reminds them they're never alone.
Since launching our giving journey in 2022, we've made a meaningful impact:
Raised over $200,000 in products and funds for HOPE Kits through the National Breast Cancer Foundation.
Contributed $55,000 in 2023 to renovate a rehabilitation center for chemotherapy recovery.
Donated $1 million in products and funds during Breast Cancer Awareness Month in 2024.
Achieved over $1.2 million in total donations to date.
We recognize that breast cancer affects not just physical health, but also a woman's confidence, identity, and sense of community.
That's why we're committed to extending our impact beyond beauty products.
We’re just getting started in our journey of giving back. Your unwavering support makes it all possible.
Know an organization supporting breast cancer survivors? Part of one yourself? We want to help.
Reach out to our team at giving@primeprometics.com to connect about potential partnerships.
Roses are red, violets are blue…
Our NEW Prime favorites were made just for you.
Have you heard what our community is saying about these products?
PrimeEyes Brightener, voted 2024’s product of the year, welcomed two stunning new shades:
Violeta
A soft, true-mauve with hidden pearl.
Maintains a true mauve on mature lids without dreaded bronze tones.
Ideal for green or hazel eyes.
Afterglow
A pearly greige-taupe.
Blends striking beige, gray, and taupe into a single color.
The one and only universally flattering, illuminating neutral.
These eye-opening essentials are a miracle for mature peepers…
With an instant eye lift effect, skin-nourishing ingredients, & imperfection-blurring powers.
And you’ll easily level up your pro-age makeup looks with these two new hues.
That’s not all, either.
You can also pick up the PrimeSkin Foundation Brush — your best friend for the also-new PrimeSkin CC+ Cream (available only for US customers) and more.
This tool…
Features ultra-soft vegan bristles for sensitive skin.
Is engineered to minimize product absorption.
Blends seamlessly into mature skin.
Ensures face makeup will never crease, cake, or settle into fine lines.
With superb blending ability, an ergonomic handle for controlled application, and high-density bristles that never tug or pull…
This is the perfect foundation brush for over-50 skin. What a Valentine’s gift to yourself, right?
These self-love essentials are even better than flower bouquets and chocolates.
And made February even more special for our silver queens. Have you tried them yet?
Effective coverage, second-skin foundation that sets creaseless, enhances your beauty. In 5 color-adapting shades.
Get fresh, spring-ready brows with Magnetic Pigments™ perfect for filling and detailing. 4 mature-friendly colors for a natural brow look.
An OG cult-classic for 3x lash length and volume — available in brown for a soft, stunning, and lifted lash look.
An instant eye lift you’ll love. Experiment with hues that erase tiredness and the closed-off look of hooded eyes.
*available only for US customers
Effective coverage, second-skin foundation that sets creaseless, enhances your beauty. In 5 color-adapting shades.
*available only for US customers
Get fresh, spring-ready brows with Magnetic Pigments™ perfect for filling and detailing. 4 mature-friendly colors for a natural brow look.
An OG cult-classic for 3x lash length and volume — available in brown for a soft, stunning, and lifted lash look.
An instant eye lift you’ll love. Experiment with hues that erase tiredness and the closed-off look of hooded eyes.
