Eyeshadow Tips

Give Yourself a 2-Minute Eye Lift. At Home. Mistake-Proof.

No knives. No exorbitant bills. Erase the years you shouldn’t be claiming yet.

Close-up split image showing the skin around a persons eye. Left side labeled Dull, tired before, with more visible wrinkles; right side labeled Lifted eye look, with smoother skin and enhanced makeup.

5 easy steps to lifted and wide-awake eyes. For women over 50.

Illustration of an eye with a pink number 1 in the top left corner and a small blue circle labeled “1” at the inner corner of the lower eyelid.

1. Start at Your Inner Corners

Add an illuminating eye tint to your inner corners, hugging the tear duct. Aim for a small, compact round of luminescence on each side.

Illustration of a blue eye with a defined eyebrow above it. The number 2 in pink is on the left, and a smaller blue circle with the number 2 is on the outer edge of the eye, highlighting that area.

2. Do the Outer Corners

Touch the eye tint stick to the point where the upper and lower eyelids meet. Allow ambient light to sweep away shadows from hooded eyes.

Illustration of a blue and white human eye with eyebrow above; number 3 appears in pink to the left and again in blue near the eyebrow.

3. Next Comes the Arch

Use a high quality eyebrow pencil to create a soft arch. Use the same illuminating eye tint - just under the arch, on the brow bone - for a pronounced effect.

Illustration of a blue eye with a bold eyebrow and shaded eyelid. The number 4 appears in pink in the top left corner and as a small blue circle on the eyelid.

4. Eyelids

Apply the tint on your lids too.

Three retractable eyeshadow sticks in beige, pink, and brown shades in blue packaging, shown side by side. A pink number 5 is written on the left side of the image.

5. Embrace the New! Luminous eye tints (now) work for women over 50.

Chunky glitters, awkward shimmers were garish and over-the-top. They emphasized the look of lines and wrinkles. BUT…. times have changed.

There’s a new generation of satiny, demure, luminous eye tints that shave off the years mature women shouldn’t be claiming yet!

MEET THE #1 EYESHADOW FOR WOMEN OVER 50

Close-up of a persons blue eye with shimmering champagne-colored eyeshadow and eyeliner applied. A pencil eyeshadow in a matching shade is held near the eyebrow. Text reads ESTRELLA Champagny glimmer.

A close-up of a blue eye with taupe eyeshadow applied. A taupe eye pencil is being used on the upper eyelid. Text on the image reads NEBULA Taupe richness.

A close-up of a blue eye with shimmery rose-gold eyeshadow applied to the eyelid. A matching rose-gold makeup pencil touches the eyelid. Text: STARDUST Rose-gold glamor.

Contain nourishing jojoba oil.

Smoothen rough patches, awaken dull skin, amplify the soft luminosity of an elegant.

Glide like butter.

Satiny veil of color covers fine lines, minimizing their impact, in 20 seconds flat.

Radiance on demand!

Tints reflect ambient light to erase inky shadows, banish stress-face, and create an cared-for look.

All day wear.

Smudge-proof, clump-free, even on hooded eyes.

Lightweight.

Won’t weigh down already drooping lids.

Water-resistant.

Celebrate every emotion! Without touchups.

EXPLORE PRIME’S BRIGHTENING EYE TINTS

Your Eyes Look Ten Years Older Than You? Brighten & Lift, Without Being Obvious.

This is a common problem.

Eyes are sensitive. The area around your eyes is delicate.

And there’s a ton of misinformation when it comes to caring for eyelids, corners, and under eyes. Should you take the serum route? Or should you buy eye creams?

The debates can rage on.

Take advantage of this opportunity and bring a definitive edge to your make-up bag.

No gimmicks. No glitter.

The pure delight of erasing stress, weariness, and the dreaded droop -- in seconds!

A smiling older woman with long blonde hair applies makeup around her eye using a blue makeup pencil. She is wearing a white top and posing against a neutral background.

PrimeEyes Brightener Eye Tint

What Are Women Saying About PrimeEyes Brightener?

Close-up of an older woman’s face split in two: left side Before with no makeup, right side After with smoother skin and shimmery eyeshadow being applied using a Nebula makeup pencil.

★★★★★

I bought all 3 thinking that one at least would work! How wrong I was...they are all absolutely stunning. Each one just lifts the eyes and gives a wide awake look. They are so good I've stopped wearing liner and mascara for every day use. I can't believe I'm actually excited about eye shadows, but they are truly brilliant!! - Jennie P.

★★★★★

This product glides on, even on aging eyes. It truly makes your eyes pop…in the best possible way. - Geraldine R.

★★★★★

Easy to smooth over eye lids a quick win to the morning routine adding light ( but don’t worry only a beautiful uplifting glimmer … Iv always been warned to avoid glittery shadows as I got older ….this is another thing entirely !) I chose nebula and it gives that casual but ‘done’ look and wakens up droopy lids ! Love it - will order again ! Thank you. - Bridget D.

EXPLORE PRIME’S BRIGHTENING EYE TINTS

Three Reasons PrimeEyes Brightener Nails Its Eye Lift Effect for Mature Women!

PrimeEyes Brightener works where dozens fail. This beginner-friendly, buildable, almost mistake-proof product delivers on its claims.

Three makeup pencils in nude, brown, and champagne shades are lined up horizontally, each drawing a matching color swatch on white paper. The pencils have metallic shimmery tips.

Has a precise point to deposit pigment exactly where it is needed, even if you aren’t particularly skilled at make-up application.

The creamy base covers fine lines for a smooth canvas. Hydration from the formula awakens the skin around your eyes, eliminating dark patches & dullness.

A stylized blue flame with three curved segments, accompanied by four sparkling stars of varying sizes on the upper right, all set against a white background.

Icing on the cake. The luminous, fine glimmer reflects light, directing it to the nooks and crannies that house droop-inducing shadows. The work’s done for you. Just show up -- claim a youthful, open vibe.

EXPLORE PRIME’S BRIGHTENING EYE TINTS

30-Day Money Back Guarantee. No Strings Attached.

One of the many benefits of shopping Prime Prometics products.

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No-questions-asked money back guarantee.

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Best-in-class customer service.

Blue icon of an open mascara tube with a wand next to it, surrounded by three sparkling stars, on a light gray background.

Products made specifically to flatter women over 50.

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A brand loved by Vogue, Cosmopolitan, and Good Housekeeping.

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A portion of profits donated to support chemo warriors (at no additional cost to you!).

SHOP PRIME-EYES BRIGHTENER

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Frequently asked questions

You get 0.1 oz / 3ml of product in each stick.

Stardust:

Cyclopentasiloxane, Silica, Ozokerite, Polyethylene, Beeswax, Dimethicone, Trimethylsiloxysilicate, CI 77492, CI 15850, Synthetic Wax, CI 77891, CI 77491, CI 15985, CI 77499, Synthetic Fluorphlogopite, CI 77891, Isododecane, Methylparaben, Parfum.

Estrella:

Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Mica, Titanium Dioxide, Dimethicone, Isohexadecane, Synthetic Wax, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, CI 77891, CI 77861, Simmondsia Chinensis (Jojoba) Seed Oil, CI 77491, CI 77019, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol

Nebula:

Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Dimethicone, Synthetic Wax, Mica, CI 77491, Isohexadecane, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Titanium Dioxide, CI 77492, Simmondsia Chinensis (Jojoba) Seed Oil, CI 15850, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol

Absolutely.

The PrimeEyes Brightener illuminating eyeshadow stick is first and foremost about radiance.

The subtle light-reflecting particles meld with the creamy base.

Our product doesn’t rely on awkward, textured glitter for its sheen.

Every application will up the brilliance of the finish.

But it starts out a velvety, soft, natural wash of color that’s lusciously buildable.

Close-up of a persons closed eye showing shimmery, light pink eyeshadow on the eyelid, well-groomed dark eyebrow, and visible skin texture.

Yes!

The base lays pristine.

The subtle light-reflecting particles minimize the appearance of lines & wrinkles.

You can easily build up to the intensity you wish to achieve.

Go from the barest hint of sheen to blinding.

Estrella and Stardust can also be touched to the high points of your face for all-round radiance.

A close-up of a persons face showing one closed eye with shimmery pink eyeshadow, neatly shaped eyebrows, black eyelashes, and a small nose stud. The skin has a smooth, natural complexion.

Most mature queens have hooded eyes.

Our objective is to ensure a delightful experience for all women.

That’s why PrimeEyes Brightener is:

Clump-free. Won’t ball into chunks under the loose flap of the skin from the brow bone.
Doesn’t transfer. Won’t migrate to undesirable spots. Stays put.

Hard to smudge. Hooded eyes often wipe shadows into oblivion. PrimeEyes Brightener lasts up to 8 hours.

Yes. PrimeEyes Brightener is 100% cruelty-free. Tested and finessed with women over 50. It is also blessedly free from phthalates, sulfates, and alcohol.

Based on tester surveys, an application of PrimeEyes Brightener can last for up to 8 hours.