**20%–30% OFF with code EARLY30
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**20%–30% OFF with code EARLY30
Our pro-age best-seller for 3x longer, thicker-looking lashes at any age.
You save: $5.60 (-20%)
"My lashes were light and barely visible, but this mascara changed everything. It lifts, defines, and never smudges - even on my bottom lashes. At 72, seeing my lashes look fuller again makes me feel wonderful. Thank you!"
- Carmen R.
Self-adjusting foundation that covers without settling into fine lines.
You save: $8.80 (-20%)
"Mesmerized by the way it blends in, color matches, and stays on."
- Carmen B.
Smooth eyeliner that won’t tug on mature lids or smudge throughout the day.
You save: $5.60 (-20%)
"PrimeEyes Glide Eyeliner is so easy to use and it stays on! I’m in my 80’s and my hands are a bit shaky."
- Phyllis B
Buttery eyeshadow stick that brightens & lifts hooded eyes.
You save: $5.60 (-20%)
"Brightens and visually lifts my eyes, making them more youthful."
- Rose D.
Semi-permanent lip tint for rich, lasting color that stays put for up to 12 hours.
You save: $5.60 (-20%)
“With age, my lips had almost disappeared. This stain stays on all day with just one application and brings back color and definition. Before finding this product, I had even thought about getting my lips tattooed — but now I won’t”
- Juliana, 62
Instant eye tightener that depuffs bags & smooths fine lines in under 2 minutes.
You save: $7 (-20%)
“At 64, I’d stopped believing anything could make a real difference, but PrimeLift smoothed my bags instantly without stinging, burning or leaving that awful white film. I looked like myself again. THIS is the one.”
- Denise, 64
Advanced color-correcting pigments neutralize dark circles instantly.
You save: $7 (-20%)
"My dark circles disappeared in seconds. Like a filter, but real. I've stopped buying concealer."
- Margaret, 62
Instantly covers grays & roots and fills thinning areas for a fuller-looking hairline.
You save: $5.60 (-20%)
"I used to dread how fast my roots showed, I was in the salon every 2–3 weeks. With this powder, I easily go 5–6 weeks between appointments"
- Carol, 59
Silky blurring primer that smooths lines and pores and grips your makeup all day.
You save: $7 (-20%)
"I finally understand why my makeup always looked so bad by midday. I wasn't using a primer. Three weeks in and my foundation looks as good at 7pm as it did at 8am. I genuinely can't believe the difference."
- Carol, 61
Hydrate, smooth & give lips a naturally fuller-looking finish in one easy swipe.
You save: $5.60 (-20%)
"Can already see the lip lines disappearing. Moisture lasts for hours"
- Darcy
Multi-peptide lash serum that helps lashes look longer, thicker & fuller in 4–6 weeks.
You save: $8.20 (-20%)
"I noticed my eyelashes growing after about 2 weeks. I apply it only at night after I remove my make up."
- Clara N.
Create dewy, soft & defined looks with versatile 5-in-1 makeup sticks.
You save: $5.60 (-20%)
"I absolutely love the wands. The colors are soft and usable and the application could be handier. These have changed my life."
-Joyce S.
PrimeLash Mascara + PrimeEyes Glide Eyeliner
You save: $16.80 (-30%)
"The eyeliner stays on even after I work out, and the mascara looks fresh even when im taking it off at the end of the day. Comes off very easily with my face cleanser and warm water!"
- Alyssa L.
PrimeLash Mascara + PrimeEyes Glide Eyeliner + PrimeEyes Brightener
You save: $25.20 (-30%)
“I used to skip eye makeup because it irritated my lids. Not anymore! This bundle is gentle, effortless, and makes my eyes pop.”
– Sharon G.
Color Changing Foundation + Foundation Brush
You save: $23.70 (-30%)
"This colour changing foundation is absolutely amazing! It glides on and within seconds blends into your natural skin tone. I am so glad to have taken the leap of faith and tried this product."
- Gayle M.
Mini PrimeLash Mascara + Mini Color Changing Foundation + Mini PrimeEyes Brightener + Makeup Bag
You save: $30.60 (-30%)
"I wish I had found this mascara several hundred dollars earlier! I put it on in the morning and at bedtime there are zero flakes. Love the color choices. I love the gray and brown!"
- Belinda A.
Color Changing Foundation + PrimeLash Mascara
You save: $21.60 (-30%)
"This is my second Primelash mascara and I love it. My lashes have always been quite sparse and this mascara has really made a huge difference, I am quite proud of my lashes now which is a first!"
- Sarah P.
PrimeLift Instant Eye Tightener + Undereye Brightening Corrector
You save: $21 (-30%)
"I have tried so many eye products for bags! This product is superior and is the only one that I have tried that actually does what it supposed to do. As well, there is no white residue. A MUST BUY"
- Sherri H.
Forever Lip Stain + PrimeLip Plumping Lip Balm
You save: $16.80 (-30%)
"This lipstain is everything it says it is! It applies easily, the colors are lovely, it does not run outside my lips and stays on as promised! I am thrilled with it!"
- Janet M.
Undereye Brightening Corrector + PrimeSkin Concealer Brush
You save: $18.30 (-30%)
"I love the concealer, really helps lighten my under eye shadows. The brush, when used as demonstrated online, did a great job of covering without looking caked on. It blends well and looks natural. Very happy with this product."
- Elleen V.
Airbrushed Skin Primer + Color Changing Foundation
You save: $23.70 (-30%)
"Every time I go out with my Prime makeup on, someone comments how good I look. After I retired I stopped wearing makeup. This is just so easy to apply and it looks natural. Love it."
- Linda M.
PrimeLash Mascara + PrimeEyes Brightener
You save: $16.80 (-30%)
“This duo completely changed my morning routine. Quick, gentle, and it makes me look perfect - even when I don't feel like it!”
– Carol F.
PrimeEyes Brightener + PrimeEyes Glide Eyeliner
You save: $16.80 (-30%)
"The brightener glides on, and I like that it brightens, but doesn’t look “sparkly” so it looks natural. It lasts until I wash it off."
- Patricia K.
PrimeLash Mascara + PrimeLash Growth Serum
You save: $20.70 (-30%)
"I love it, my eyelashes are really healthy and soft, and have grown an amazing amount. I will definitely be continuing to use both it and the mascara, which I love as well. I love them both"
- Colleen B.
Lift & define in 8 flattering shades.
You save: $16.80 (-30%)
"I love this mascara! It goes on nicely and my natural lashes look amazing! No need for fake lashes with this mascara. Thank you"
- Anita N.
12 shades for soft lines & bold definition.
You save: $16.80 (-30%)
"I love the way it glides on and how precise the lid line is. I’m 57 now and have found my forever liner."
- Ashley S.
From bright-eyed to softly smoky.
You save: $16.80 (-30%)
"They glide on smoothly and last all day without creasing."
- Londa W.
Skip the frequent salon visits
You save: $16.80 (-30%)
"I used to dread how fast my roots showed, I was in the salon every 2–3 weeks. With this powder, I easily go 5–6 weeks between appointments"
- Carol, 59
Hair-like strokes create fuller, beautifully framed brows. Available in 5 shades.
You save: $5.60 (-20%)
"Mature ladies like me lose their brows. Mine were practically non-existent. And no pencil could match the grays. PrimeBrow Pencil creates a natural look. Frames and defines my 65-year old face. Lasts almost the entire day!"
Mae, Prime Prometics customer
Shape, tame & hold brows in place for a naturally fuller, polished look.
You save: $5.60 (-20%)
"Holy moly. Prime's brow tint doesn't look tinted. It looks like I regrew brows. The shade Silver Queen PERFECTLY matches my graying hair. Covers the patchiness."
- Sandra P.
Gloss, moisture & daily sun protection come together in one easy lip step.
You save: $5.60 (-20%)
"I really love this lip oil... it lasts, the color is vibrant and it doesn't irritate my lips like others do. Definitely recommend and will be purchasing more. Phenomenal product!"
- Linda K.
A quick pick-me-up for thirsty, tired skin. Refresh, replenish & get your glow back.
You save: $5.40 (-20%)
"It gently removes eye makeup and is easy to use. It leaves my skin feeling fresh and clean."
- Diane E.
Roomy icy-blue leather bag. Holds your whole makeup routine.
You save: $6.40 (-20%)
"Great size. I just took it on a girl’s trip and the size is great-it fit all my makeup. It’s lined so it’s great for traveling in case of spills and altitude changes. I really like it."
- Sue R.
Second-skin coverage for mature skin that evens redness & dark spots.
You save: $9.20 (-20%)
"It is light and not cake-y at all! Easy to build if you want more coverage."
- Karla K
Sculpts fuller-looking lips. Won't bleed, feather, or fade.
You save: $5.20 (-20%)
"My lip line had almost disappeared. This brings it back in one swipe and stays put all day. I have stopped buying anything else."
— Catherine, 61
Skin-reviving HydraPlump Complex. Soothes dryness and softens fine lines.
You save: $8.80 (-20%)
"If luxury turned into a creamy balm, this would be it. My skin feels rejuvenated, cradled by hydration. Lines blur almost instantly."
- Norwina
Clump-free mascara for 3x thicker-looking lashes with a sleek, glossy finish.
You save: $5.60 (-20%)
"Makes my sparse lashes look like I have a lot more."
- Kristen B.
Conditions sparse-looking brows.
You save: $8.80 (-20%)
"My left eyebrow has regrown completely. It's such a relief to look in the mirror and love myself again. Thank you PrimeBrow serum."
- Diane K.
Mature-skin friendly brush that blends foundation seamlessly without streaks.
You save: $7 (-20%)
"No more streaks or uneven spots. Gentle bristles blend my CC cream perfectly. A must-have for us silver ladies!”
- Trish
Precisely blends concealer around the eyes for seamless coverage that never looks cakey.
You save: $5.20 (-20%)
"I love this brush!! It makes the concealer so easy to use. It is perfect for providing great coverage under my eyes without pulling on my skin and causing increased wrinkling."
- Sylvia V.
Target dark circles, spots & redness with precise coverage that won’t crease.
You save: $5.60 (-20%)
"I stopped wearing my glasses to hide my under-eyes. That's how much this little pencil changed things for me. I feel like myself again." – Barbara, 71
Made for hair that has started to flatten and thin.
You save: $9 (-20%)
"Have tried dozens and dozens of products to plump my very thin hair and finally found this one that really does work. Hair remains soft and manageable. Love it!"
- Samm H.
The best setting spray for fresh, long-lasting makeup.
You save: $7.60 (-20%)
Precisely applies and blends PrimeLift Instant Eye Tightener.
You save: $4.20 (-20%)
Lifts away makeup, oil & daily buildup without stripping mature skin of the moisture it needs.
You save: $6.80 (-20%)
"This cleanser made me a fan of taking off my make-up. Gets the job done, without dryness or that tight feeling. Skin looks wonderful after"
- Rosie.
Non-sticky, unscented, lip plumping gloss for silver queens. Subtle glimmer.
You save: $4.80 (-20%)
"It instantly smoothens and moisturizes my lips. Plus the plump.. Oh yum…"
- Rhonda
Mess-free eyeshadow wear. Precision brush with angled bristles mimics finger-blending.
You save: $5.20 (-20%)
“I never realized how much the right brush mattered. This one makes my eyeshadow glide and stay put all day - I’m hooked.”
– Sharon L
Press, bounce & blend your base into hard-to-reach areas without streaks.
You save: $3.60 (-20%)
“So soft, so easy, and it makes my makeup look professionally done. I wish I’d found it sooner.”
– Janet K
Deep moisture for dry spots, cuticles & more in a portable, non-sticky wand.
You save: $5.60 (-20%)
"Non greasy, quickly absorbed, non irritating and long lasting hydration."
- Michelle G.
Works with creams, powders, and liquids to gift you a second-skin finish.
You save: $7 (-20%)
"Glides over the dips and peaks of my face for a flawless look. Easy to clean."
- Edna P.
Your Hairline Powder essential. Four applicators in one brush — press, blend, and define for a natural hairline finish.
You save: $7 (-20%)
"I could never get my Hairline Powder to sit right with the applicator that came in the compact. This brush changed that in one morning. The sponge tip presses the powder in exactly where I need it."
- Judith, 64
Gives fine, thinning hair the body & volume it needs to look noticeably more abundant.
You save: $7 (-20%)
"My hair is in great shape. It is thicker than it has ever been and growing super fast. My stylist can't believe how fast my hair is growing."
- Angela M.
Tames dull, unruly strands for softer, silkier hair with healthy-looking shine.
You save: $7 (-20%)
"Added the volume, softness and shine to my hair."
- Beverely Y.
Multi-peptide rich, dark-circle busting, under-eye toning and depuffing cream.
You save: $12.40 (-20%)
"I love it. Under my eyes is soft, less puffy, and dark circles are lightening up."
- Diane K.
Ideal primer for foundations. Uber-hydrating, non-greasy serum for mature skin.
You save: $12.80 (-20%)
"Very soothing and instantly effective. It has improved the overall texture & appearance of my skin."
- Julie J.
Ultra-creamy, extra long-stay classic bullet lipsticks in expressive shades that flatter mature complexions.
You save: $11.40 (-20%)
"Love love the colours , texture ,staying on power . it doesn’t bleed into my lip lines! I LOVE THEM ❤️❤️❤️"
- Paula N.
A light-blue velvet drawstring bag. Perfect for gifting, travel, and every vanity in between.
You save: $3 (-20%)
“Soft, elegant, and surprisingly practical. This velvet gift bag keeps my makeup neatly together at home and when I travel - and it feels just as lovely as it looks.”
— Elaine, 63
Precise application with a flawless full-coverage finish. Streak-free coverage.
You save: $5.60 (-20%)
"This brush spreads my foundation SO evenly and gives me a smooth, flawless finish without streaks. It feels incredibly soft on my crepey skin too."
– Amy, 65, Prime Customer
Dual-slot sharpener for clean, break-free points. Less dragging, more control.
You save: $1.60 (-20%)
“Love this! My pencils stay sharp and precise and it’s mess-free in my makeup bag. Simple but genius.” – Sophia, 56
Cruelty Free
Supports Chemo Warriors
30-Night Money Back
Priority Shipping
Hypoallergenic
pH Balanced
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.
