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Primelash Mascara

#1 TUBING
MASCARA FOR MATURE WOMEN

3x length & definition. Water-resistant. Clump-free. In 4 iconic shades.

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4.9
Top-Rated by 40,000+ Customers

PRO-AGE MAKE-UP: TURNING WRINKLES INTO SMILE LINES

Use our deeply-researched pro-age make-up to look & feel like your best version yet

Image 26272800309271
Primelash Mascara

#1 TUBING
MASCARA FOR MATURE WOMEN

3x length & definition. Water-resistant. Clump-free. In 4 iconic shades.

Image 26272780976151
4.9
Top-Rated by 40,000+ Customers

PRO-AGE MAKE-UP: TURNING WRINKLES INTO SMILE LINES

Use our deeply-researched pro-age make-up to look & feel like your best version yet

As seen in

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Every Product Made for Sensitive Skin & Eyes

PrimeLash Mascara PrimeLash Mascara
BESTSELLER

Clump-free tubing mascara for up to 3x length and definition.

4.8(12,229)
PrimeEyes Glide Eyeliner PrimeEyes Glide Eyeliner
BESTSELLERNEW COLORS

Rich, unbroken lines, even on mature lids. Easy application. Smudge-proof.

4.9(3,166)
PrimeLash Growth Serum PrimeLash Growth Serum

Undo decades of lash damage. Naturally full and thick eyelashes await.

4.8(801)
PrimeEyes Eye Brightener PrimeEyes Eye Brightener
NEW COLORS

Eyeshadow that works for women over 50. Illuminating, lifting and radiant.

4.9(586)
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COSMETICS WITH HEART

$1.2 MILLION DONATED IN FUNDS AND PRODUCTS

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

COSMETICS WITH HEART

$1.2 MILLION DONATED IN FUNDS AND PRODUCTS

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

COSMETICS WITH HEART

$1.2 MILLION DONATED IN FUNDS AND PRODUCTS

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

COSMETICS WITH HEART

$1.2 MILLION DONATED IN FUNDS AND PRODUCTS

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

COSMETICS WITH HEART

$1.2 MILLION DONATED IN FUNDS AND PRODUCTS

CREATING A WORLD WHERE EVERY MATURE WOMAN IS IN THE PRIME OF HER LIFE

TRUSTED BY OVER

2 MILLION WOMEN

Originally developed to help cancer survivors regain their confidence, Prime Prometics’ best-sellers are now the gold standard for pro-age make-up & skincare.

In a world that pushes women to fight aging, we help them celebrate it.

Our high-performance products enhance mature beauty instantly, while also protecting it for the decades to come.

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Cosmetics with Heart™

$1.2 million donated

We recognize that breast cancer impacts not just physical health, but also a woman's confidence, identity, and sense of community. Our commitment is to stand with women affected by breast cancer, providing tangible support that uplifts, empowers, and reminds them that they are never alone.

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Your beauty is our duty - 100% Satisfaction Assured!

Each Prime product comes with an iron-clad 30-day money back guarantee. No questions asked.

30-Day Money Back Guarantee

Claim a refund, even if the tube is empty.

40,000+ Rave Reviews

Mature women agree, Prime is the best they’ve had!

No Disappointments, Ever

We turn sceptics into fans. Products work as advertised.

Your satisfaction is our priority