"I’m blown away by how PrimeEyes Brightener shaves years off my face. This eyeshadow adds instant lift to my hooded eyes and gets rid of that sunken look. It’s smudge-proof and drop-dead gorgeous too."
Sandra P, Prime Prometics Customer.100% no-risk money back guarantee
Tired of looking older than your years? Weary eyes got you down? We’ve worked for 18 months to create an easy fix. The PrimeEyes Brightener eyeshadow for women over 50.
Creamy — nothing like those messy, harsh powder shadows.
This iconic eyeshadow stick is available in both shimmer and matte formulas. Choose from 12 custom-mixed shades.
For every purchase you make, we donate to women in need. Learn more
PrimeEyes Eye Brightener celebrates the wisdom in your eyes, without emphasizing crepey skin.
Wrinkle-friendly formula
Swipe like silk. No tugging or pulling. Doesn’t emphasise fine lines.
Made for sensitive eyes
Hypoallergenic, won’t cause eye irritation.
Nourishing formula
Jojoba oil delivers lasting hydration to the delicate eye area.
Wears weightless, perfect
Stays where you put it, without smudging or migrating.
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I thought nothing could surprise me. But PrimeEyes Brightener is a very different story. Once you put it on, it immediately melts away every last trace of darkness from your face.
It’s versatile. I use it every day as a pick me up. For special occasions and even when I feel down or sad. A real gamechanger"
PrimeEyes Eye Brighteners are the nostalgia of a good eyeshadow ... Minus the fallout, dryness, fading, and irritation.
You can’t go wrong with our custom-mixed, balanced shades.
Use shades Vanilla & True Neutral to even out discoloration and brighten dull, droopy eyes.
Estrella and Stardust are your go-to shades for a lifted, wide-awake look that naturally opens the eyes.
BEAUTY EDITOR’S TIP: Don’t forget to finish off your look with the best-selling PrimeLash Mascara!
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Shimmer Formula: Creamy formula. Velvety base. Luminous finish. Meant to add glimmer. Opens, lifts, and glams the peepers of women over 50.
Matte Formula : Buttery-soft matte with quick and silken application. Goes on like rich cream. Sets without budging -- for hours on end. Primer-infused. Hypoallergenic, comfy-wear, waterline-friendly.
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"PrimeEyes Eyeshadow sticks are the best thing since sliced bread!”
The answer to my prayers. I had given up on powder shadows because my eyes just won’t stop watering when I put them on. I hate the uncomfortable stretchiness, and the deep lines on my lids. Not this formula… It is a delight to wear.
Feels like hydrating skincare .. looks smooth & beautiful. The shades are life-like + buildable. I can whip up a look fit for morning grocery runs, or change things up in 2 minutes for an evening with friends.
- Tracy W
Most mature queens have hooded eyes.
Our objective is to ensure a delightful experience for all women.
That’s why PrimeEyes Brightener is:
Hard to smudge. Hooded eyes often wipe shadows into oblivion. PrimeEyes Brightener shimmer shades last up to 8 hours, while matte shades wear for up to 12 hours.
Shimmer shades last up to 8 hours, while matte shades wear for up to 12 hours.
Yes. PrimeEyes Brightener is hypoallergenic and sensitive-eye friendly.
We recommend avoiding shimmery shades on the waterline, as their micro-glitter particles are not intended for direct contact with the eye surface.
Matte shades are ophthalmologist-cleared and safe for waterline use.
Like all Prime products, PrimeEyes Eyeshadow Matte sticks too are cruelty-free. Tested with queens, for queens!
Stardust
Cyclopentasiloxane, Silica, Ozokerite, Polyethylene, Beeswax, Dimethicone, Trimethylsiloxysilicate, CI 77492, Synthetic Wax, CI 77891, CI 77491, CI 15985, CI 77499, Synthetic Fluorphlogopite, CI 77891, Isododecane, Methylparaben, Parfum.
Estrella
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Mica, Titanium Dioxide, Dimethicone, Isohexadecane, Synthetic Wax, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, CI 77891, CI 77861, Simmondsia Chinensis (Jojoba) Seed Oil, CI 77491, CI 77019, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol
Nebula
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Dimethicone, Synthetic Wax, Mica, CI 77491, Isohexadecane, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Titanium Dioxide, CI 77492, Simmondsia Chinensis (Jojoba) Seed Oil, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol
Violeta
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Cyclopentasiloxane, Dimethicone, CI 77019, CI 77891, CI 77266, Synthetic Wax, CI 77019, CI 77491, Isohexadecane, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Cera Microcristallina, 1,2-Hexanediol, Squalane.
Afterglow
Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Cyclopentasiloxane, Dimethicone, Synthetic Wax, Mica, Isohexadecane, Polyethylene, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, CI 77492, CI 77891, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Cera Microcristallina, Synthetic Fluorphlogopite, CI 77891, Tin Oxide, CI 77491, CI 77499, 1,2-Hexanediol, Squalane.
Espresso
Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Synthetic Fluorphlogopite, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tin Oxide, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Iron Oxides (CI 77491/77492/77499), Titanium Dioxide (CI 77891), Ferric Ferrocyanide CI 77510).
True Neutral
Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).
Vanilla
Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).
Timeless Taupe
Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).
Toffee
Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).
Cocoa Noir
Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax,Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).
Vintage Mauve
Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax,Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499), Manganese Violet (CI 77742), Blue 1 Lake (CI 42090).
You deserve to try PrimeEyes Eye Brightener with no strings attached.
And we have full confidence in the technology we’ve used to create the formula.
Prime Prometics puts you in the limelight. Our mission is to help you enhance your natural beauty, at any age.
So if you’re not satisfied with PrimeEyes Eye Brightener, just let us know at info@primeprometics.com. We will refund you your money, no questions asked.
100% no-risk money back guarantee
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.
