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Our bestsellers:
- Suzanne B, Prime Ambassador.
Made with love and spunk for mature women who know how to have fun..
Do you find yourself reaching for your balm 20 times a day?
Do you have to layer your mouth with something creamy before putting lipstick on?
Do your chapped lips kill romance and keep your man away?
50 doesn’t mean fusty!
Light up your mouth (and your bedroom) with the PrimeLip Moisturizer.
A bullet with oodles of hydration from Avocado oils, Olive oils, and an infusion of plant based lipids. Plus the cheeky, cooling tingle of grade A menthol that releases with heat.
More kisses.. More tingling… lusher pout.
100% no-risk money back guarantee
For every purchase you make, we donate to women in need. Learn more
**Mic Drop**
Apply PrimeLip Moisturizer Twice A Day.
First thing after breakfast. And last thing before slipping into bed. If you’re going out, carry the sleek, beautiful bullet with you. And re-apply (only) when you experience stretchiness around the mouth.
Forget About Lip Wrinkles And Cracks.
PrimeLip Moisturizer has 10x more hydration than PrimeLip Lipstick. Let the unscented, buttery goodness melt into a protective film over your pout. The perfect base for lip color or gloss.
Find Reasons To Kiss Your Man.
Let him do the work. The warmth from the rubbing (and we hope there’ll be lots) releases the menthol in the formula. Enjoy the tingles - just like back in the day. The peppermint essential oil will plump up that pout.
Prime has one of the largest pools of self-opted volunteers in the mature make-up market. Each new product is tested by 1200+ ladies over 50.
So yes, the PrimeLip Moisturizer is good to be used by women of all ages, races, ethnicities and even by recovering cancer warriors.
Vitamins A,E,B12, olive oil, avocado oil, plant based lipid infusion, and peppermint essential oil.
PrimeLip Moisturizer is a mild SPF-15. Offers protection against UVA and UVB rays.
Feels like butter, smells like nothing.
With consistent use over a 2 week trial period, 87% of women reported fewer lip cracks. 93% of women perceived lip volume enhancement. 100% of women placed an order for a second bullet.
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.
