“This lasts and lasts and lasts and lasts. Covers in one smooth stroke. Deliciously pigmented & satiny. STOLE my heart”
100% no-risk money back guarantee
Look what you found! The only liquid eyeliner made for women over 50.
Think precise, intense, crack-free strokes on mature lids.
Semi-permanent pigments for 2x better stay. And an opaque, satiny finish.
Think skin-nourishing ingredients flowing from a stable application felt-tipped pen.
You don’t have to think too hard. Drama & definition are here – in PrimeEyes Liquid Eyeliner.
Your purchase helps women in need – $2.7M+ donated so far. Learn more
Flattering flair meets ease & convenience.
That’s PrimeEyes Liquid Eyeliner for you.
Forgiving. Effortless. Beginner-friendly.
Predictably enchanting strokes. Wildly exciting compliments.
PRO TIP: Made a mistake? Use a Q-Tip soaked in makeup remover to tidy up and perfect your liner look.
Water-resistant
Confident – now, later, throughout the day.
Hypoallergenic
Won't sting or burn.
Beginner-friendly
With a stable application felt tip, this avatar of the temperamental eyeliner is predictably great at crack-free, opaque, intense strokes.
* Aggregated results based on consumer surveys.
Shake the pen really well. For even, consistent application.
When done, close the pen cover with an audible click.
No need to twist yourself into a pretzel trying to find the right angle for consistent pigment flow. Don't be scared of messing up the lines. Don't blame unsteady hands or declining eyesight.
With a stable application felt tip, this avatar of the temperamental eyeliner is predictably great at crack-free, opaque, intense strokes.
Pigmented and satiny, fine or bold – your wish is this pen's command. As easy as drawing on the most awake, refreshed, alluring eyes of your life.
The magnetic semi-permanent pigments and the ideal viscosity formula do all the heavy lifting.
Lasts for hours on end. Watery eyes? Allergies? A sentimental heart? Nothing will feather or mess the sheer perfection of your look. Forget constant re-application.
PrimeEyes Glide is a gel creme pencil that offers matte color and long-stay appeal. It is more natural in its finish.
PrimeEyes Liquid Eyeliner is all about precise, intense, opaque strokes that don’t crack and stay put for hours on end.
PrimeEyes Liquid Eyeliner is way more noticeable. It is versatile. The felt tipped pen can be used to create a plethora of eyeliner styles - if you like experimenting with your make-up.
For beginners, it offers memorability and crisp definition, without the usual struggles that accompany liquid liners.
Both work well. Take your pick!
Kohl
Aqua (Water), Acrylates Copolymer, Styrene/Acrylates Copolymer, CI 77266, Butylene Glycol, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Sodium Benzoate, Sodium Dehydroacetate
Wood
Aqua (Water), Styrene/Acrylates Copolymer, CI 77491, Propanediol, Acrylates Copolymer, Phenoxyethanol, CI 77266, 1,2-Hexanediol, Sodium Dehydroacetate, Ethylhexylglycerin, Caprylyl Glycol
You aren’t “bad” at eyeliners.
Liquid eyeliners are notoriously difficult to get right.
Here are a few things we’ve done to make the PrimeEyes Liquid Eyeliner beginner-friendly.
You can go tattoo-like and thin. Or elegantly big and bold.
Please shake well before use.
Play with the pen to find your signature style.
Soak a cotton pad in the micellar water of your choice.
For delicate, sensitive eyelids (and eyes), we recommend PrimeSkin Beauty Water.
Hold for 15 seconds, and wipe with conviction.
Viola.. No staining, clean, pristine eyelids.
Zero rubbing is needed.
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.
Clump-free tubing mascara for up to 5x length and definition.
Clump-free tubing mascara for up to 5x length and definition.
Rich, unbroken lines, even on mature lids. Easy application. Smudge-proof.
Rich, unbroken lines, even on mature lids. Easy application. Smudge-proof.
Undo decades of lash damage. Naturally full and thick eyelashes await.
Undo decades of lash damage. Naturally full and thick eyelashes await.
Only item you need in your purse. Creamy, subtle, buildable color for chich enhancement.
Only item you need in your purse. Creamy, subtle, buildable color for chich enhancement.
