PrimeEyes Eyeshadow Matte

NEW

PrimeEyes Eyeshadow Matte sticks adjust classic mattes for comfortable & elegant wear on the lids of mature queens. 

Regular matte shadows don’t thrive on rough, dry eyelids. They require a lot of finessing -- like the use of primers, and even dedicated brushes to flatter the peepers of women in their 50s, 60s, and beyond. Yet, they are essential.

Creamy-mattes are the pro-age solution. These unique cream-to-powder hybrids: 

• Apply as a rich cream capable of gliding on lids like silk. 
• The hydrating formula freshens dull, tired skin around the eyes, while ensuring plush pigment payoff. 
• They set as a smooth, flexible, weightless film that locks your preferred shade & look in place for up to 12 hours. 
• The wear is soothing & irritation-free. Less like make-up, more like a hypoallergenic eye balm. 

The nostalgia of evergreen staples. 

But that’s where the similarity ends. 

Creamy-mattes are soothing, lid-smoothing, and softening. 

PrimeEyes Eyeshadows come in five custom-mixed shades that mimic an entire, well-coordinated palette.

The sky's the limit. 

It’s like asking: What can the most gorgeous neutrals palette do for you? 

The shades look familiar. Yet they are different. 

And that’s by design: 

• The colors aren’t a replica of every other eyeshadow line. Our product team custom-mixed pigments in our labs for hues in homage to our silver queens. 
• The pigments are soft-focus. Together with the primer-infused formula, all you have to do is sweep across your lids. The flexible, blurring film does the rest, diffusing the sharp look of eyelid wrinkles and countering lid discoloration. 
• Lighter shades brighten and lift your eyes. Shades with depth are all about shape & definition. You can use an angled brush to draw clean, eyeliner-strokes with them. 

From professional, to fun, to glamorous (especially with the bling-y PrimeEyes Brighteners) -- it is time to make your eyes match your mood.

PrimeEyes Eyeshadow sticks are primer-infused. This is the reason why the colors, the vibrance, and the blended, polished look hold steady - defying sweat and humidity - for up to 12 hours. 

The primer also creates a flattering, blurring effect that leaves mature eyelids smooth, even-toned, and healthy. 

The PrimeEyes Eyeshadow lasts on rough, dry lids and drooping eyes for up to 12 hours.

Yes. The PrimeEyes Eyeshadow sticks are hypoallergenic, dermatologist-approved (for prolonged wear on sensitive, mature lids), and ophthalmologist-cleared (thus deemed safe for mature eyes and use in the waterline).

Like all Prime products, PrimeEyes Eyeshadow Matte sticks too are cruelty-free. 

Tested with queens, for queens! 

ESPRESSO

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Synthetic Fluorphlogopite, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tin Oxide, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate,  Mica, Iron Oxides (CI 77491/77492/77499), Titanium Dioxide (CI 77891), Ferric Ferrocyanide CI 77510).

TRUE NEUTRAL

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).

VANILLA

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate,  Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).

TIMELESS TAUPE

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).

TOFFEE

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).