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PrimeEyes Eye Brightener
NEW SHADES

4.9
7429 Reviews
FREE shipping on orders over $65.00
Regular price
$28

"I’m blown away by how PrimeEyes Brightener shaves years off my face. This eyeshadow adds instant lift to my hooded eyes and gets rid of that sunken look. It’s smudge-proof and drop-dead gorgeous too."

 Sandra P, Prime Prometics Customer.
All
Shimmer
Matte
Color:  Champagne (Shimmer)

100% no-risk money back guarantee

Tired of looking older than your years? Weary eyes got you down? We’ve worked for 18 months to create an easy fix. The PrimeEyes Brightener eyeshadow for women over 50.

Creamy — nothing like those messy, harsh powder shadows. 

  • Instant and visible eye-lift effect. Apply lighter shimmer shades all over your lids and in the inner corners for an iconic lifted look.
  • Quick and easy. Glides on smooth and buttery without tugging – even on crepey, wrinkled lids. It takes less than a minute to brighten up your eyes!
  • Perfect for hooded eyes. No creasing, no smudging. Stays exactly where you put it for 8 hours straight.
  •  Sensitive-eye friendly. Feels weightless with zero irritation, flaking, or heaviness.

This iconic eyeshadow stick is available in both shimmer and matte  formulas. Choose from 15 custom-mixed shades.  

Long wear
Water resistant
Hypoallergenic
Light blue text on a white background reads, Cosmetics with Heart in a large, serif font.

Your purchase helps women in need – $2.7M+ donated so far. Learn more

Glides On Like a Dream. Easy Application. Quick Eye Lift Effect.

Why Is This Eyeshadow "The One"?

  • Twenty-second flawless. Quick and easy to use. Looks like you spent hours, but it only takes minutes.
  • Honors hooded eyes. Doesn’t smudge, even under the loose skin of your brow bone. Water-resistant. Won’t get messy or migrate to unwanted areas.
  • Brightens tired eyes. The illuminating, velvety base shades add radiance to mature, fatigued eyes.
  • Instant eye-lift effect. Apply lighter shades on your lids, inner corners, and above the brow bone to create an instant lifted look.
  • Iconic custom-mixed shades. Versatile colors that brighten and lift hooded eyes while shaping and defining mature peepers.

Almost Magical. Your Key to Youthful Eyes

PrimeEyes Eye Brightener celebrates the wisdom in your eyes, without emphasizing crepey skin.

A small black circle is centered on a light gray background, with a faint, slightly darker gray halo surrounding the circle.

Wrinkle-friendly formula

Swipe like silk. No tugging or pulling. Doesn’t emphasise fine lines. 

A small black circle is centered on a light gray background, with a faint, slightly darker gray halo surrounding the circle.

Made for sensitive eyes

Hypoallergenic, won’t cause eye irritation.

A small black circle is centered on a light gray background, with a faint, slightly darker gray halo surrounding the circle.

Nourishing formula

Jojoba oil delivers lasting hydration to the delicate eye area.

A small black circle is centered on a light gray background, with a faint, slightly darker gray halo surrounding the circle.

Wears weightless, perfect

Stays where you put it, without smudging or migrating.

100% no-risk money back guarantee

Awake-Looking, Youth-Boosting Brighteners

A close-up of an eye with champagne-colored eyeshadow applied to the eyelid. An eyeshadow pencil is being used on the upper lash line. The word “CHAMPAGNE” appears at the bottom left.
A close-up of a persons eye with shimmering, light pink eyeshadow. A matching creamy eyeshadow pencil is being applied to the upper eyelid. The label ESTRELLA appears in the bottom left corner.
A close-up of an eye with shimmery pink eyeshadow and eyeliner being applied with a makeup pencil. The eyeshadow shade is labeled STARDUST in a rounded beige box at the bottom left.
A close-up of a persons eye with bronze eyeshadow applied to the eyelid. An eyeshadow pencil is touching the outer corner. The text SATIN BRONZE appears at the bottom left of the image.
Close-up of a persons brown eye with metallic mauve eyeshadow applied to the eyelid. A matching makeup pencil is used along the upper lash line. The word NEBULA appears in a label at the bottom left.
Close-up of a persons eye with shimmery violet eyeshadow and pencil being applied to the eyelid. The word Violeta is displayed in a purple box at the bottom left.
A close-up of a person’s eye with metallic purple eyeshadow being applied using a makeup pencil. The text “AFTERGLOW” appears in the bottom left corner.
A close-up of a persons eye with light skin, applying a beige eyeliner pencil along the upper lash line. The shade is labeled Vanilla in a rounded box at the bottom left.
A close-up of a persons eye with brown iris, using a neutral-toned makeup pencil on the eyelid. The label TRUE NEUTRAL appears in the bottom left corner.
A close-up of an eye with taupe eyeshadow being applied to the upper eyelid using a makeup pencil. The product shade is labeled Timeless Taupe in the lower left corner.
A close-up of a persons eye as they apply a toffee-colored makeup pencil to their upper eyelid. The eye has brown and green tones, and the eyebrow and eyelashes are clearly visible. A label reads TOFFEE.
A close-up of a persons eye with light brown eyeshadow and brown eyeliner applied; a brown eyeliner pencil is held near the outer corner. The word Espresso appears in a label at the bottom left.
A close-up of a person’s eye with mauve-colored eyeshadow and eyeliner. A mauve eye pencil is applied to the upper lash line. The text “VINTAGE MAUVE” appears at the bottom left.
A close-up of a person’s eye with mauve-colored eyeshadow and eyeliner. A mauve eye pencil is applied to the upper lash line. The text “VINTAGE MAUVE” appears at the bottom left.
A close-up of a persons eye with green emerald eyeliner applied to the upper and lower eyelids. An eyeliner pencil is positioned near the outer corner of the eye. The word EMERALD appears in a label at the bottom left.

I’m 68 years old. And I’ve seen everything with these two eyes… 

I thought nothing could surprise me. But PrimeEyes Brightener is a very different story. Once you put it on, it immediately melts away every last trace of darkness from your face. 

It’s versatile. I use it every day as a pick me up. For special occasions and even when I feel down or sad. A real gamechanger"

- Michelle

Looks Professionally Done in 2 Minutes Flat!

PrimeEyes Eye Brighteners are the nostalgia of a good eyeshadow ... Minus the fallout, dryness, fading, and irritation.

You can’t go wrong with our custom-mixed, balanced shades.

  • They finger-blend like a dream. 
  • Buildable. Made for layering ‘cause the co-ordinated hues work together like the best neutrals palette ever!

Use shades Vanilla & True Neutral to even out discoloration and brighten dull, droopy eyes. 

Estrella and Stardust are your go-to shades for a lifted, wide-awake look that naturally opens the eyes.

A circular blue badge with stars, the words BEAUTY EDITORS TIP, and an icon of a makeup bag holding brushes and cosmetic tools in the center.

BEAUTY EDITOR’S TIP: Don’t forget to finish off your look with the best-selling PrimeLash Mascara!

100% no-risk money back guarantee

Shimmer vs Matte: You’re Spoilt for Choice!

Shimmer Formula: Creamy formula. Velvety base. Luminous finish. Meant to add glimmer. Opens, lifts, and glams the peepers of women over 50. 

Matte Formula : Buttery-soft matte with quick and silken application. Goes on like rich cream. Sets without budging -- for hours on end. Primer-infused. Hypoallergenic, comfy-wear, waterline-friendly.

Comparison of PrimEyes Eye Brightener Matte and Shimmer formulas, applied on mature eyes. Matte: cream-to-powder formula, matte and satin-matte finish, buildable intensity, used on the lids, crease, inner and outer corners, with built-in sharpener. Shimmer: creamy formula, luminous finish, buildable intensity, used on the lids, inner corners, and as a spotlight, with built-in sharpener.

100% no-risk money back guarantee

Five yellow stars are arranged in a horizontal row, representing a five-star rating.

"PrimeEyes Eyeshadow sticks are the best thing since sliced bread!”
The answer to my prayers. I had given up on powder shadows because my eyes just won’t stop watering when I put them on. I hate the uncomfortable stretchiness, and the deep lines on my lids. Not this formula… It is a delight to wear.

Feels like hydrating skincare .. looks smooth & beautiful. The shades are life-like + buildable. I can whip up a look fit for morning grocery runs, or change things up in 2 minutes for an evening with friends.

- Tracy W

An older woman with gray hair and a white top smiles while holding up two brown makeup pencils. She wears gold earrings and rings, and has natural makeup with light pink lipstick.

Frequently asked questions

Most mature queens have hooded eyes. 

Our objective is to ensure a delightful experience for all women. 

That’s why PrimeEyes Brightener is: 

  1. Clump-free. Won’t ball into chunks under the loose flap of the skin from the brow bone. 
  2. Doesn’t transfer. Won’t migrate to undesirable spots. Stays put. 

Hard to smudge. Hooded eyes often wipe shadows into oblivion. PrimeEyes Brightener shimmer shades last up to 8 hours, while matte shades wear for up to 12 hours.

Shimmer shades last up to 8 hours, while matte shades wear for up to 12 hours.

Yes. PrimeEyes Brightener is hypoallergenic and sensitive-eye friendly.

We recommend avoiding shimmery shades on the waterline, as their micro-glitter particles are not intended for direct contact with the eye surface.

Matte shades are ophthalmologist-cleared and safe for waterline use.

A close-up of a persons closed eye showing shimmery light pink eyeshadow on the eyelid, well-defined dark eyebrow, and natural skin texture with visible fine lines.

Like all Prime products, PrimeEyes Eyeshadow Matte sticks too are cruelty-free. Tested with queens, for queens!

Champagne

Trimethylsiloxysilicate, Cyclopentasiloxane, Isododecane, Ozokerite, Polyethylene, Beeswax, Mineral Oil, Diisostearyl Malate, Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, C20-40 Alcohols, Isononyl Isononanoate, Copernicia Cerifera (Carnauba) Wax, Paraffin, Microcrystalline Wax, Stearic Acid, Triethoxycaprylylsilane, Synthetic Fluorphlogopite, Phenoxyethanol, Mica, CI 77891, CI 77491

Satin Bronze

Dimethicone, Hydrogenated Polycyclopentadiene, Isododecane, Calcium Aluminum Borosilicate, Synthetic Wax, Isononyl Isononanoate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Polyethylene, Cetyl Ethylhexanoate, Ethylhexyl Palmitate, Polyglyceryl-2 Triisostearate, Microcrystalline Wax, Simmondsia Chinensis (Jojoba) Seed Oil, Pentaerythrityl Tetrabehenate, Butyrospermum Parkii (Shea) Butter, Tocopherol, 1,2-hexanediol, CI 77891, CI 77019, CI 77491, CI 77861

Stardust

Cyclopentasiloxane, Silica, Ozokerite, Polyethylene, Beeswax, Dimethicone, Trimethylsiloxysilicate, CI 77492, Synthetic Wax, CI 77891, CI 77491, CI 15985, CI 77499, Synthetic Fluorphlogopite, CI 77891, Isododecane, Methylparaben, Parfum.


Estrella

Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Mica, Titanium Dioxide, Dimethicone, Isohexadecane, Synthetic Wax, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, CI 77891, CI 77861, Simmondsia Chinensis (Jojoba) Seed Oil, CI 77491, CI 77019, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol

Nebula

Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Dimethicone, Synthetic Wax, Mica, CI 77491, Isohexadecane, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Titanium Dioxide, CI 77492, Simmondsia Chinensis (Jojoba) Seed Oil, Paraffin, Microcrystalline Wax, Beeswax, Phenoxyethanol

Violeta

Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Cyclopentasiloxane, Dimethicone, CI 77019, CI 77891, CI 77266, Synthetic Wax, CI 77019, CI 77491, Isohexadecane, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Cera Microcristallina, 1,2-Hexanediol, Squalane.

Afterglow

Octyldodecanol, Cyclopentasiloxane, Trimethylsiloxysilicate, Cyclopentasiloxane, Dimethicone, Synthetic Wax, Mica, Isohexadecane, Polyethylene, Synthetic Fluorphlogopite, Triethoxycaprylylsilane, CI 77492, CI 77891, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Cera Microcristallina, Synthetic Fluorphlogopite, CI 77891, Tin Oxide, CI 77491, CI 77499, 1,2-Hexanediol, Squalane.

Espresso

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Synthetic Fluorphlogopite, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Tin Oxide, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate,  Mica, Iron Oxides (CI 77491/77492/77499), Titanium Dioxide (CI 77891), Ferric Ferrocyanide CI 77510).

True Neutral

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).

Vanilla

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate,  Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).

Timeless Taupe

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).

Toffee

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).

Cocoa Noir

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax,Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).

Vintage Mauve

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax,Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate,  Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499), Manganese Violet (CI 77742), Blue 1 Lake (CI 42090).

Emerald

Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Ultramarine Blue (CI 77007), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492/77499)

Your Beauty is Our Duty.

(If You're Not Satisfied, We’ll Refund You.)

You deserve to try PrimeEyes Eye Brightener with no strings attached.

And we have full confidence in the technology we’ve used to create the formula.

Prime Prometics puts you in the limelight. Our mission is to help you enhance your natural beauty, at any age.

So if you’re not satisfied with PrimeEyes Eye Brightener, just let us know at info@primeprometics.com. We will refund you your money, no questions asked.

An older woman with gray hair and a white top smiles while holding up two brown makeup pencils. She wears gold earrings and rings, and has natural makeup with light pink lipstick.

100% no-risk money back guarantee

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Cosmetics with Heart

How Your Purchase Makes a Difference

For every product you purchase, we donate to help a woman thrive.

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Fight Cancer

Equipping charities that help breast cancer survivors live with dignity.

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Salute Women On Frontlines

Expanding our drive to support women on the medical frontline.

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Stop Misinformation

Investing in bodies that print accurate information to educate mature women.

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Commission Research

Choosing the best talent in R&D to design cosmetics that use science to heal.

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