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Plump. Nourished. Youthful. Defined. All with the ease of no-makeup make-up!
Get PrimeWand Nourish + PrimeWand Nude + PrimeLash Mascara. 25% OFF.
100% no-risk money back guarantee
For every purchase you make, we donate to women in need. Learn more
No-mess stick moisturizer that evens out your complexion. Gets rid of roughness for plump, youthful bounce.
Best selling all-in-one make-up. Made with Damask rose petals. Apply as your lipstick, blush, eye tint and more.
6000 5* reviews!
10x length and thickness in two coats.
No clumps, no streaks, only natural lift and definition.
"This magic wand does a lot of things. A perfect match lipstick, blush... doesn't pull the skin. Absorbs instantly"
Lisa Adkins, Prime Customer
"Gives tunning and natural length in two coats. I am thrilled by the transformation, every time! Heals my lashes too"
Kathy Jacobs, Prime Customer
No-makeup, minimalistic looks are all the rage. They flatter mature women because they discreetly enhance your features, without giving the impression of trying too hard.
PrimeWand Nourish is designed to improve collagen production and even out your sensitive skin.
PrimeWand Nude is the most alluring, velvety flush of neutral pink. The hue of happiness. Use it as a barely there lipstick, sheer but uplifting blush, and face tint.
PrimeLash Mascara’s been a bestseller - 3 years in a row. It is especially crafted to provide subtle definition, lift, and a lot of healing and length to sparse, thinning lashes.
PrimeWand color sticks last up to 4 months, with regular use.
Yes! Like all Prime products, this stick of heaven is hypoallergenic, pH balanced, and tested with 1200 mature women.
PrimeWands are 5-in-1 multitaskers. Use them as your face tint, lipstick, blusher, contour, eyelid enhancer. Some shades are exceptionally stunning on certain skin tones. While others are (more) universally flattering.
Use one hue, always. Or mix and match the colors. You’re in full control of the pigment intensity, what you’d like to enhance, and the story you’d like to tell with your make-up.
The main ingredients in this moisturizer-on-the-go are bioactive nutrients (premium herb extracts), glycolic acid, hyaluronic acid, glycerin, virgin coconut oil, olive oil and avocado oil.
Prime’s team put in months of research to come up with a formula that’s gentle enough for mature facial skin, and restorative enough for your whole body.
We went with the following combination:
PrimeLash Mascara has over 6000 5* reviews. It’s been covered by Vogue and Cosmopolitan.
Three unique things make this pro-age mascara the go to for thousands of mature women:
For every product you purchase, we donate to help a woman thrive.
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Investing in bodies that print accurate information to educate mature women.
Choosing the best talent in R&D to design cosmetics that use science to heal.