*15%-25% OFF with CARE25
--
Hours
--
Minutes
--
Seconds
*15%-25% OFF with CARE25
Intense moisture. Juicy volume. Buildable color. In a single, soothing swipe. The PrimeLip Plumping Balm turns your pout into your best feature! 3-in-1 h...
You save: $4.20 (-15%)
PrimeSkin CC+ Cream is a soft-matte, lightweight, second-skin foundation for women over 50. Applies like liquid, sets like creaseless powder. Won’t add t...
You save: $6.90 (-15%)
Highly pigmented pencil liner for unbroken strokes. Water-resistant. 9 shades.
You save: $4.20 (-15%)
"PrimeEyes Glide Eyeliner is so easy to use and it stays on! I’m in my 80’s and my hands are a bit shaky."
- Phyllis B
Satiny eyeshadow. Opens up hooded eyes. Gives you an iconic eye lift effect.
You save: $4.20 (-15%)
"Brightens and visually lifts my eyes, making them more youthful."
- Rose D.
Multi-peptide rich, non-staining, hypoallergenic eyelash serum. Growth in 4-6 weeks.
You save: $6.15 (-15%)
"I noticed my eyelashes growing after about 2 weeks. I apply it only at night after I remove my make up."
- Clara N.
Draw lazy lines for the impact of real eyebrow hair. Full & framed. 5 gray-friendly shades.
You save: $4.20 (-15%)
"This brow pencil is the best I’ve ever tried!! I bought the silver queen color hoping it wouldn’t be too dark. It is perfect!!"
- Carla L.
Adds fullness to sparse brows, covers grays in 5 natural shades. Lifts and sets for the day.
You save: $4.20 (-15%)
"Holy moly. Prime's brow tint doesn't look tinted. It looks like I regrew brows. The shade Silver Queen PERFECTLY matches my graying hair. Covers the patchiness."
- Sandra P.
Soft-bristled & dense, provides maximum coverage for liquid foundations.
You save: $5.25 (-15%)
Hydrating make-up remover for silver queens. Gently melts cosmetics, without rubbing.
You save: $4.05 (-15%)
"It gently removes eye makeup and is easy to use. It leaves my skin feeling fresh and clean."
- Diane E.
No-clump mascara for 3x sleek thickening. Glossy lashes that can’t be ignored.
You save: $4.20 (-15%)
"Makes my sparse lashes look like I have a lot more."
- Kristen B.
PrimeEyes Glide liner + PrimeBrow Pencil
You save: $8.40 (-15%)
PrimeBrow Pencil + PrimeBrow Tinted Gel + PrimeBrow Growth Serum.
You save: $15 (-15%)
"Don't underestimate the difference brows make. They took 10 years off my face. I am refreshed and defined. Plus, I know I have long-term care with the serum. It's only better from here."
- Cherie
PrimeWand Pigment + PrimeWand Pearl + PrimeWand Nourish.
You save: $12.60 (-15%)
"I don't wear much make-up. But this set is everything. You won't need very many other products to look well put together and glowing."
- Sharon T.
Prostaglandin-free, fast-action brow growth serum. Non-sticky. First result in 2-3 weeks.
You save: $6.60 (-15%)
"My left eyebrow has regrown completely. It's such a relief to look in the mirror and love myself again. Thank you PrimeBrow serum."
- Diane K.
Easy to hold and apply. Inky-black strokes in the thickness you choose.
You save: $3.90 (-15%)
"It is very easy to apply in a thin line and does not smudge."
- Liza D.
Densely packed for airbrushed appeal. Anti-fray. Vegan.
You save: $5.25 (-15%)
"Glides over the dips and peaks of my face for a flawless look. Easy to clean."
- Edna P.
Apply as face base, blusher, contour & lipstick - in flushed berry.
You save: $4.20 (-15%)
I love the product. It's a natural blush on my lips & skin.
- Lorna
Deep moisturizing of heavy lotions - in a non-sticky wand. Primer, cuticle cream & more.
You save: $4.20 (-15%)
"Non greasy, quickly absorbed, non irritating and long lasting hydration."
- Michelle G.
14 hair growth boosting actives in a no-sulfate volumizing shampoo. Restores hairlines.
You save: $5.25 (-15%)
"My hair is in great shape. It is thicker than it has ever been and growing super fast. My stylist can't believe how fast my hair is growing."
- Angela M.
Volumizing hair conditioner gifts tangle-free, silky, bouncy locks.
You save: $5.25 (-15%)
"Added the volume, softness and shine to my hair."
- Beverely Y.
Improves the impression of lip volume. Fab peachy glimmer.
You save: $3.60 (-15%)
"It instantly smoothens and moisturizes my lips. Plus the plump.. Oh yum…"
- Rhonda
The only highlighter for queens over 50. Diffused, dewy radiance.
You save: $4.20 (-15%)
"So easy to apply and leaves a perfect highlight glow that compliments the skin."
- Jan P.
Five multi-peptides join forces in this cream to ensure taut, smooth, happy under eyes.
You save: $9.30 (-15%)
"I love it. Under my eyes is soft, less puffy, and dark circles are lightening up."
- Diane K.
Lasting moisture & firm bounce for the driest of mature skins.
You save: $9.60 (-15%)
"Very soothing and instantly effective. It has improved the overall texture & appearance of my skin."
- Julie J.
No feathering. Creamy. Barest glisten. Longest stay. Transfer-proof.
You save: $8.55 (-15%)
"Love love the colours , texture ,staying on power . it doesn’t bleed into my lip lines! I LOVE THEM ❤️❤️❤️"
- Paula N.
Cruelty Free
Supports Chemo Warriors
30-Night Money Back
Priority Shipping
Hypoallergenic
ph Balanced
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.
