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    Our bestsellers:

    PrimeLash Mascara
    PrimeLash Mascara

    $28

    6,859 Reviews
    • Black
    • Dark brown
    • Navy blue
    PrimeLash Growth Serum
    PrimeLash Growth Serum

    $41

    234 Reviews
    PrimeLash Bundle
    PrimeLash Bundle

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    PrimeBrow Complete

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    THE LEAVES ARE TURNING GOLDEN --- TIME TO SHARE SOME CONTENT GOLD WITH YOU.

    THE LEAVES ARE TURNING GOLDEN --- TIME TO SHARE SOME CONTENT GOLD WITH YOU.

    September was the month of taking things to the next level.


    We created (fire) video content with our ambassadors.


    We worked with professional make-up artists to bring you technique guides.


    And we launched a stunner of a shade - PrimeLash Mascara in Navy.


    Here’s a look at the best moments of September -- with your Prime Prometics family.

    September was the month of taking things to the next level.


    We created (fire) video content with our ambassadors.


    We worked with professional make-up artists to bring you technique guides.


    And we launched a stunner of a shade - PrimeLash Mascara in Navy.


    Here’s a look at the best moments of September -- with your Prime Prometics family.

    4 Brown Mascara Tips for Umissable Eyes

    4 Brown Mascara Tips for Umissable Eyes

    • Bigger Eyes. If you want your eyes to look bigger and really pop, you can’t neglect your lower lashes. The bottom’s gotta be bomb too. But don’t mess around with a black mascara. It tends to fleck more. Invest in a rich, woodsy brown mascara that envelops and thickens the lower lashes, without making it seem like you’re trying too hard.


    • Brighter Eyes. This one's for all the light-eyed queens. When you wish to keep the focus on your irises, do not opt for black mascara. Hazel, turquoise, amber, or green, a good quality brown mascara is all you need to pop and glimmer.


    • No Make-Up Look. You want natural, not droopy. Brown mascaras in a healing formula provide both lengthening and thickening, without looking like you have mascara on.


    • Layered to Perfection. Layer near the roots or the base of the lashes. Use a mascara formula that grabs onto lashes without giving you panda eyes. Make sure your mascara is brown. For the illusion to hold.


    Created with Amber K -- Professional Make-up Artist in the UK.


    See Your Eyes Mesmerize. With PrimeLash Mascara in Brown.

    • Bigger Eyes. If you want your eyes to look bigger and really pop, you can’t neglect your lower lashes. The bottom’s gotta be bomb too. But don’t mess around with a black mascara. It tends to fleck more. Invest in a rich, woodsy brown mascara that envelops and thickens the lower lashes, without making it seem like you’re trying too hard.


    • Brighter Eyes. This one's for all the light-eyed queens. When you wish to keep the focus on your irises, do not opt for black mascara. Hazel, turquoise, amber, or green, a good quality brown mascara is all you need to pop and glimmer.


    • No Make-Up Look. You want natural, not droopy. Brown mascaras in a healing formula provide both lengthening and thickening, without looking like you have mascara on.


    • Layered to Perfection. Layer near the roots or the base of the lashes. Use a mascara formula that grabs onto lashes without giving you panda eyes. Make sure your mascara is brown. For the illusion to hold.


    Created with Amber K -- Professional Make-up Artist in the UK.


    See Your Eyes Mesmerize. With PrimeLash Mascara in Brown.

    Bye-Bye Brow Bald Spots

    Bye-Bye Brow Bald Spots

    The post-menopause, mature queens guide.


    • Comb unruly hair into submission. With menopause brow hair loses flexibility. Stray ones might stand up, bend in awkward ways or droop down. Gentle but firm combing helps align them in the same direction. You can use the hair around the bald spot to cover it. Invest in a quality brow comb.


    • Hold combed brow hair in place. You can’t really pin brow hair now, can you? But using a “brow setting gel” works wonders. Just make sure it is all-natural and won’t dry the sensitive hair out.


    • Grow back lost hair. The only way to “hide” brow bald spots for good! Do it with bioactive nutrient rich PrimeBrow Growth Serum in PrimeBrow Complete.


    Full and Thick Brows of Your 20s, With PrimeBrow Complete.

    The post-menopause, mature queens guide.


    • Comb unruly hair into submission. With menopause brow hair loses flexibility. Stray ones might stand up, bend in awkward ways or droop down. Gentle but firm combing helps align them in the same direction. You can use the hair around the bald spot to cover it. Invest in a quality brow comb.


    • Hold combed brow hair in place. You can’t really pin brow hair now, can you? But using a “brow setting gel” works wonders. Just make sure it is all-natural and won’t dry the sensitive hair out.


    • Grow back lost hair. The only way to “hide” brow bald spots for good! Do it with bioactive nutrient rich PrimeBrow Growth Serum in PrimeBrow Complete.


    Full and Thick Brows of Your 20s, With PrimeBrow Complete.

    Ambassador Video: How to Be Confident in Your 50s.

    Ambassador Video: How to Be Confident in Your 50s.

    Men can age all they want. Experience matters, right?


    Women aging is a taboo.


    Strong silver queens are starting to speak up against this pointless discrimination.


    In this video plus size designer Janelle Lowe shared 5 tips to feel confident in your 50s.


    Then Linda took over and gave you experience based advice on how to NOT feel invisible.


    You can’t miss this!!!

    Men can age all they want. Experience matters, right?


    Women aging is a taboo.


    Strong silver queens are starting to speak up against this pointless discrimination.


    In this video plus size designer Janelle Lowe shared 5 tips to feel confident in your 50s.


    Then Linda took over and gave you experience based advice on how to NOT feel invisible.


    You can’t miss this!!!

    💜💜 Hot New Launch of the Month: 💜💜

    💜💜 Hot New Launch of the Month: 💜💜

    Paying homage to Lady Di -- giving you a hit of nostalgia, only way better. PrimeLash Mascara launched in navy blue.


    Lovely sapphire undertones. Settles into an unbelievably natural finish.


    Tailor made for mature queens with blue, gray, green eyes.


    Loved by brunettes for the hint of mystique.


    Shop Primelash Mascara In Blue

    Paying homage to Lady Di -- giving you a hit of nostalgia, only way better. PrimeLash Mascara launched in navy blue.


    Lovely sapphire undertones. Settles into an unbelievably natural finish.


    Tailor made for mature queens with blue, gray, green eyes.


    Loved by brunettes for the hint of mystique.


    Shop Primelash Mascara In Blue

    How Your Purchase Helps Us Give Back

    FIGHT CANCER


    Equipping charities that help breast cancer survivors live with dignity.


    SALUTE WOMEN ON FRONTLINES

    Expanding our drive to support women on the medical frontline.

    STOP MISINFORMATION


    Investing in bodies that print accurate information to educate mature women.

    COMMISSION RESEARCH


    Choosing the best talent in R&D to design cosmetics that use science to heal.

    Image 22879759466519

    About our store

    We help mature women feel pretty and confident again! Same as in their 20's. Beauty is ageless!

    Having questions?

    Please reach out to us at info@primeprometics.com

    We will serve help you within 24 hours!

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    • Mascara for Mature Women
    • Pro-Age Eyelash Serum
    • Eyebrow Growth Serum
    • Pro-Age Eye & Brows Makeup Set
    • How to Speed Up Metabolism After 50
    • How to Care for Lashes Over 50
    • How to Care for Lips Over 50
    • Choosing the Right Blush After 50

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