When summer heat slips into sweater weather…
And pink lemonade gives way to pumpkin spice…
You know it’s September, the first taste of the cozy “-ber months.”
This season brings back-to-school buzz, new beauty routines, and celebrating the best glamma ever with Grandparents’ Day on the 7th. (looking at you, Silver Queen).
And Prime took over autumn with beautiful makeup looks & beyond.
Remember the white cream that answered all your foundation dreams?
It launched. It sold out. It flew off the shelves faster than we imagined.
That’s the Color Changing Foundation, for you.
And by popular demand, it’s back.
This Prime bestseller…
Adapts to your skin tone with self-adjusting shade technology.
Blurs age spots, redness, & discoloration.
Never, ever settles in fine lines.
Intensely hydrates mature skin for dewy & dreamy radiance.
It’s not every day we bring back a sold-out favorite.
But Prime changed the foundation game for over-50 women…and we want everyone to join in.
Color-Changing Foundation is featured in the Natural Finish Bundle and Magical Makeover Bundle…
Bundle up and save before it disappears again — The Color Changing Foundation is going fast!
What do you do when ‘Boobie Cooties’ comes knocking?
If you’re Brenda Munden, you swiftly kick down the door and come out the other side stronger than ever.
Who took down breast cancer with the help of faith, fitness, and good friends.
And of course, Prime bestsellers like PrimeSkin Beauty Water and PrimeLash Mascara.
Her story proves beauty isn’t just in the mirror, it’s in the people you lift up and the strength you carry forward.
Now’s your chance to meet Brenda and feel inspired.
Just like pumpkin spice makes a fall comeback…
Your favorite seasonal makeup shades do, too.
Ready to cozy up your routine with our go-to autumn-approved look?
STEP 1
Complexion base?
It’s a breeze
Start with Color Changing Foundation, featuring self-adjusting shade technology that fits you better than your favorite fall cardigan.
STEP 2
Give eyes a gold
tint
Illuminate your eyes with PrimeEyes Brightener in Stardust, before applying the Golden shade of PrimeEyes Glide for a look reminiscent of rich autumn leaves.
STEP 3
Lift your brows &
lashes
Instant definition, plus 3x length and volume, awaits with PrimeLash Mascara in Black. And don’t forget to frame, shape, and fill your arches with PrimeBrow Pencil to lift your entire look.
STEP 4
Create a cozy
finale
PrimeWand Pigment across your eyes, cheeks, and lips for a berry tint that mimics a natural flush. What’s more autumn than that?
It’s not just the leaves that change color; it’s also your beauty routine.
And you’ll fall hard for these autumn-loving shades that lift your eyes, brows, and mood.
