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LIFE DOESN'T GIVE SECOND CHANCES - PRIME DOES.

If you missed our latest sales & hottest products, everything is 15% OFF.

For you!

PrimeLash Bundle

PrimeLash Bundle

Full face of dewy make-up for women over 50. Enjoy the natural hue of happiness.

$69 $58.65

You save: $10.35 (-15%)

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PrimeLash Mascara

7000 5* reviews. 20x lash thickening & elongation. In black, brown and blue.

4.8
$28 $23.80

You save: $4.20 (-15%)

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"I absolutely love this mascara ever since the first time I tried it several months ago my eyelashes are very light and color and my lashes have actually grown and I can use it on my bottom lashes now and it doesn't wind up on my face. I am 72 and this mascara makes me feel younger. Thank you"

- Carmen R.

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PrimeEyes Glide Eyeliner

Best-seller of 2024. Vibrant, easy to use, water resistant eyeliner for mature women.

4.8
$28 $23.80

You save: $4.20 (-15%)

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"PrimeEyes Glide Eyeliner is easy to use. I am thrilled. Haven’t worn eyeliner for years because I have neuropathy in my hands. Even contemplated getting permanent eye liner. But now I can wear eyeliner whenever I wish."

- Marlin M.

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PrimeEyes Eye Brightener

PrimeEyes Eye Brightener

Eyeshadow that works for women over 50. Illuminating, lifting, and radiant touch.

5
$28 $23.80

You save: $4.20 (-15%)

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Brightens and visually lifts my eyes, making them more youthful.

- Rose D.

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PrimeBrow Pencil

PrimeBrow Pencil

Ultra-fine tipped pencil perfectly mimics natural eyebrow hair for a polished look. Four shades.

5
$28 $23.80

You save: $4.20 (-15%)

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This brow pencil is the best I’ve ever tried!! I bought the silver queen color hoping it wouldn’t be too dark. It is perfect!

- Carla L.

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PrimeBrow Tinted Gel

PrimeBrow Tinted Gel

Adds fullness to sparse brows, covers grays in 5 natural shades. Lifts and sets for the day.

4.7
$28 $23.80

You save: $4.20 (-15%)

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"If there is one make-up product I don't take off, it is the PrimeBrow Tinted Gel. Not only does it catch and volumize + tint every invisible brow hair... it also dries into a soft, fluffy, lifted look I adore. The ingredients are actually good for mature brows. Win-Win-Win"

- Shelby

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PrimeBrow Growth Serum

PrimeBrow Growth Serum

All-natural, Prostaglandin-free, fast-action brow growth serum. Non-sticky. First result in 2-3 weeks.

4.7
$44 $37.40

You save: $6.60 (-15%)

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"My left eyebrow was completely gone. Medications. My granddaughter used to comment... Thanks to this serum, I am already seeing growth and better brows. In 2 weeks."

- Ashley S.

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PrimeLash Growth Serum

PrimeLash Growth Serum

One swipe at night for the lashes of your 20s! Hypoallergenic.

4.8
$41 $34.85

You save: $6.15 (-15%)

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"I bought the triple package & I would have been happy with half the results I have now after only 3 weeks use!! My lashes are back to curling & visible without the mascara!"

- Amanda L.

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PrimeLash Volumizer

Prime’s lash volumizing mascara. Uber-glossy. Sky-high. Thick, bold, dramatic eyelashes.

4.9
$28 $23.80

You save: $4.20 (-15%)

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"Makes my sparse lashes look like I have a lot more."

- Kristen B.

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PrimeEyes Liquid Eyeliner

PrimeEyes Liquid Eyeliner

Easy to hold and apply. Glistening, inky-black strokes in the thickness you choose.

5
$26 $22.10

You save: $3.90 (-15%)

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"It is very easy to apply in a thin line and does not smudge."

- Liza D.

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PrimeWand Pigment

PrimeWand Pigment

Viral sensation. Lipstick + blush + contour + tint in one nourishing stick.

4.8
$28 $23.80

You save: $4.20 (-15%)

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"One dab and I recreate the lost flush of youth. 63 here and this wand of heavin is my lipstick, blush, bronzer & tint. Don't leave home without it."

- Julia P.

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PrimeWand Nourish

PrimeWand Nourish

No-mess moisturizer. 3% Hyaluronic Acid. Face base + primer + cuticle cream.

4.8
$28 $23.80

You save: $4.20 (-15%)

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"The most effective natural moisturizer I've used. its in my purse... gets rid of dry patches, dull skin and flakes. I love it."

- Geena, 57

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PrimeWand Pearl

PrimeWand Pearl

A highlighter that flatters mature women. Pure moonshine. No texture.

$28 $23.80

You save: $4.20 (-15%)

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"It's easy to apply and so attractive. Bright enough to light me up, sheer enough to be in my control."

- Ashley, 63

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5-in-1 PrimeWands

5-in-1 PrimeWands

Multi-tasking make-up. Buildable coverage for face tints, blushers, lipsticks and more!

5
$28 $23.80

You save: $4.20 (-15%)

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"It's pigmented enough to achieve the look you're going for, yet it remains very subtle when blended. The stick melts as soon as it touches my skin, enriching the colour of my cheeks."

- Rosalie S.

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PrimeWand Brush

PrimeWand Brush

Densely packed for airbrushed appeal. Anti-fray. Vegan.

4.8
$35 $29.75

You save: $5.25 (-15%)

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"Glides over the dips and peaks of my face for a flawless look. Easy to clean."

- Edna P.

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PrimeLip Lipsticks

PrimeLip Lipsticks

10x staying power. Natural plumping action. Perfect shade match.

4.8
$57 $48.45

You save: $8.55 (-15%)

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"Love love the colours , texture ,staying on power . it doesn’t bleed into my lip lines! I LOVE THEM ❤️❤️❤️"

- Paula N.

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PrimeLip Gloss

PrimeLip Gloss

Your 20’s pout, without fillers. Grown up glimmer that lasts all day.

4.8
$24 $20.40

You save: $3.60 (-15%)

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"My idea of lip gloss was gummy, sticky, chemical scented goop. I could never imagine falling in love with one at 68. The PrimeLip gloss has immense staying power. It instantly smoothens and moisturizes my lips. Plus the plump.. Oh yum… My pout’s double the volume. All-natural goodness. Try it!"

- Rhonda L.

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PrimeSkin Beauty Water: Deeply Hydrating Make-Up Remover.

PrimeSkin Beauty Water

Deeply hydrating make-up remover. One-swipe effective.

4.9
$27 $22.95

You save: $4.05 (-15%)

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"This product provides adequate moisturizing, while being kind to mature skin... I love it"

- Katherina S.

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PrimeSkin Indulge

PrimeSkin Indulge

Gentle everyday facial cleanser. A 1-minute skin tune-up.

4.9
$35 $29.75

You save: $5.25 (-15%)

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"Cleansed and smooth, without any tightness."

- Sheila B.

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PrimeEyes Hydrate

PrimeEyes Hydrate

Rich, non-greasy treatment for smoother, brighter under eyes. Infused with 5 essential peptides, PrimeEyes Hydrate is your daily eye therapy.

4.8
$62 $52.70

You save: $9.30 (-15%)

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"Can’t believe how much of a difference it has made to existing wrinkles. Unseen and unheard of. I’ll continue using it."

- Ashley P.

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PrimeSkin Magic Repair Serum

PrimeSkin Magic Repair Serum

2x Hyaluronic acid. Deeply hydrates dry, mature skin. Smooths wrinkles. Rebuilds collagen for plump firmness.

4.9
$64 $54.40

You save: $9.60 (-15%)

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"I enjoy the feel on my skin. Glides on... super hydrating. Love the packaging. Starting to see the lines smoothen out. Be patient... this serum works."

- Lucia P.

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PrimeHair Lush N' Thick

PrimeHair Lush N' Thick

14 hair growth boosting actives in a no-sulfate volumizing shampoo. Restores hairlines.

4.8
$35 $29.75

You save: $5.25 (-15%)

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"Hair that’s so elegant. Loving it! My hair has always been oily. Stuck to my scalp. The few times I tried volumizing, sebum-control shampoos, I somehow ended up with unmanageable frizz. This (PrimeHair Lush N’ Thick) is better. I love touching my hair now! It’s soft, clean, and full."

- Teresa, 65

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PrimeHair Luster

PrimeHair Luster

Volumizing hair conditioner gifts tangle-free, silky, bouncy locks.

4.9
$35 $29.75

You save: $5.25 (-15%)

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"Added the volume, softness and shine to my hair."

- Beverely Y.

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Cosmetics with a Cause

Give Back This Festive Season To Those Who Need It

For every product you purchase, we donate to help a woman thrive.

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