** 15% OFF SITEWIDE
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** 15% OFF SITEWIDE
The world’s most loved cult-classic for mature lashes. Tubing mascara for 3x length & lift, in one coat.
You save: $4.20 (-15%)
"My lashes were light and barely visible, but this mascara changed everything. It lifts, defines, and never smudges - even on my bottom lashes. At 72, seeing my lashes look fuller again makes me feel wonderful. Thank you!"
- Carmen R.
Highly pigmented eyeliner for unbroken strokes. Water-resistant. 9 shades.
You save: $4.20 (-15%)
"PrimeEyes Glide Eyeliner is so easy to use and it stays on! I’m in my 80’s and my hands are a bit shaky."
- Phyllis B
Adjusts to match your unique skin tone, without emphasizing fine lines.
You save: $6.60 (-15%)
"Mesmerized by the way it blends in, color matches, and stays on."
-- Carmen B
Satiny eyeshadow. Opens hooded eyes. Gives you an iconic eye lift effect.
You save: $4.20 (-15%)
"Brightens and visually lifts my eyes, making them more youthful."
- Rose D.
Covers grays and fills thinning areas. Water & sweat-resistant.
You save: $4.20 (-15%)
"I used to dread how fast my roots showed, I was in the salon every 2–3 weeks. With this powder, I easily go 5–6 weeks between appointments"
- Carol, 59
Second-skin foundation for mature skin. Lightweight, non-cakey, covers redness and dark spots.
You save: $6.90 (-15%)
"It is light and not cake-y at all! Easy to build if you want more coverage."
- Karla K
Draw lazy lines for the impact of real eyebrow hair. Full & framed. 5 gray-friendly shades.
You save: $4.20 (-15%)
"This brow pencil is the best I’ve ever tried!! I bought the silver queen color hoping it wouldn’t be too dark. It is perfect!!"
- Carla L.
Adds fullness to sparse brows, covers grays in 5 natural shades. Lifts and sets for the day.
You save: $4.20 (-15%)
"Holy moly. Prime's brow tint doesn't look tinted. It looks like I regrew brows. The shade Silver Queen PERFECTLY matches my graying hair. Covers the patchiness."
- Sandra P.
Creamy glide, silken set, zero creasing, 12-hour stay matte miracles. 7 epic shades.
You save: $4.20 (-15%)
"They glide on smoothly and last all day without creasing."
- Londa W
Long-lasting, ultra-hydrating, lip softening balm. Tints like lipstick, sheen like gloss.
You save: $4.20 (-15%)
"Can already see the lip lines disappearing. Moisture lasts for hours"
- Darcy
Hydrating make-up remover for silver queens. Gently melts cosmetics, without rubbing.
You save: $4.05 (-15%)
"It gently removes eye makeup and is easy to use. It leaves my skin feeling fresh and clean."
- Diane E.
Multi-peptide rich, non-staining, hypoallergenic eyelash serum. Growth in 4-6 weeks.
You save: $6.15 (-15%)
"I noticed my eyelashes growing after about 2 weeks. I apply it only at night after I remove my make up."
- Clara N.
One PrimeLash Mascara is never enough! Choose the shade for each unit.
You save: $2.80 (-5%)
"I've another 2 mascaras. The black but also now the brown. They are simply the best!"
- Anita H.
Pick from 9 exciting & elegant shades.
You save: $2.80 (-5%)
"I love the way it glides on and how precise the lid line is. I’m 57 now and have found my forever liner."
- Ashley S.
Color Changing Foundation + PrimeSkin Foundation Brush
You save: $3.95 (-5%)
“Together they’re magic - the foundation adapts, and the brush makes it flawless. I get compliments on my skin, not my makeup!”
– Ellen D
PrimeLash Mascara + PrimeEyes Glide
You save: $2.80 (-5%)
"The eyeliner stays on even after I work out, and the mascara looks fresh even when im taking it off at the end of the day.Comes off very easily with my face cleanser and warm water!"
- Alyssa L.
PrimeLash Growth Serum + PrimeLash Mascara
You save: $3.45 (-5%)
"I love it, my eyelashes are really healthy and soft, and have grown an amazing amount. I will definitely be continuing to use both it and the mascara, which I love as well. I love them both"
- Colleen B.
For eye lifts & smoky eyes. Choose from 5 timeless shades.
You save: $2.80 (-5%)
"You won't regret it. Get Stardust as a highlighter and Nebula for glimmery smokey eyes. Perfection."
- Aida P.
Mascara + Eyeliner + Brightener
You save: $4.20 (-5%)
“I used to skip eye makeup because it irritated my lids. Not anymore! This bundle is gentle, effortless, and makes my eyes pop.”
– Sharon G.
Skip the frequent salon visits. Keep the gorgeous hair. The Instant Coverage Hairline Powder covers 100% of stubborn grays, refreshes grown-out roots, expert...
You save: $2.80 (-5%)
"I used to dread how fast my roots showed, I was in the salon every 2–3 weeks. With this powder, I easily go 5–6 weeks between appointments"
- Carol, 59
One to brighten, one to shape
You save: $2.80 (-5%)
"They glide on smoothly and last all day without creasing."
- Londa W.
PrimeLash Mascara + Color Changing Foundation
You save: $3.60 (-5%)
“The foundation melts right in, and the mascara gives my eyes life again. I look awake, soft, and confident — not covered up.”
– Judy K.
Back up your most natural brow shade
You save: $2.80 (-5%)
“It’s wild how much difference a brow makes. My daughter said I look 10 years happier - not younger, happier. That’s everything.”
– Marlene S
PrimeLash Mascara + PrimeEyes Brightener
You save: $2.80 (-5%)
“This duo completely changed my morning routine. Quick, gentle, and it makes me look perfect - even when I don't feel like it!”
– Carol F.
Never run out of effortless brow grooming!
You save: $2.80 (-5%)
“I can’t believe how soft and lifted my brows look now. It’s the easiest confidence boost - I’ll never be without it.”
– Evelyn S.
Play with colors, stay 24*7 hydrated
You save: $2.80 (-5%)
“It’s a small thing, but it makes me feel cared for. The hydration, the tint, the shine - I can’t stop smiling when I wear it.”
– Nancy H
Prostaglandin-free, fast-action brow growth serum. Non-sticky. First result in 2-3 weeks.
You save: $6.60 (-15%)
"My left eyebrow has regrown completely. It's such a relief to look in the mirror and love myself again. Thank you PrimeBrow serum."
- Diane K.
Prevents lip lines, drying, photo-aging. Bleed-proof, high-shine finish. Odorless.
You save: $4.20 (-15%)
"Can already see the lip lines disappearing. Moisture lasts for hours"
- Darcy
No-clump mascara for 3x sleek thickening. Glossy lashes that can’t be ignored.
You save: $4.20 (-15%)
"Makes my sparse lashes look like I have a lot more."
- Kristen B.
Soft-bristled & dense, provides maximum coverage for liquid foundations.
You save: $5.25 (-15%)
"No more streaks or uneven spots. Gentle bristles blend my CC cream perfectly. A must-have for us silver ladies!”
- Trish
Densely packed for airbrushed appeal. Anti-fray. Vegan.
You save: $5.25 (-15%)
"Glides over the dips and peaks of my face for a flawless look. Easy to clean."
- Edna P.
Easy to hold and apply. Inky-black strokes in the thickness you choose.
You save: $3.90 (-15%)
"It is very easy to apply in a thin line and does not smudge."
- Liza D.
Extra-soft, dual-sided sponge to seamlessly blend liquid, cream & powder make-up.
You save: $2.70 (-15%)
“So soft, so easy, and it makes my makeup look professionally done. I wish I’d found it sooner.”
– Janet K
Mess-free eyeshadow wear. Precision brush with angled bristles mimics finger-blending
You save: $3.90 (-15%)
“I never realized how much the right brush mattered. This one makes my eyeshadow glide and stay put all day - I’m hooked.”
– Sharon L
Deep moisturizing of heavy lotions - in a non-sticky wand. Primer, cuticle cream & more.
You save: $4.20 (-15%)
"Non greasy, quickly absorbed, non irritating and long lasting hydration."
- Michelle G.
Apply as blusher, contour & lipstick - in flushed berry.
You save: $4.20 (-15%)
"I love the product. It's a natural blush on my lips & skin."
- Lorna
Improves the impression of lip volume. Fab peachy glimmer.
You save: $3.60 (-15%)
"It instantly smoothens and moisturizes my lips. Plus the plump.. Oh yum…"
- Rhonda
Beguiling rosy hue for all-over face tint, juicy, fresh lips & a healthy blush.
You save: $4.20 (-15%)
"Love this color…blush, lips, and even the lower eye lid."
- Zaferia
14 hair growth boosting actives in a no-sulfate volumizing shampoo. Restores hairlines.
You save: $5.25 (-15%)
"My hair is in great shape. It is thicker than it has ever been and growing super fast. My stylist can't believe how fast my hair is growing."
- Angela M.
Volumizing hair conditioner gifts tangle-free, silky, bouncy locks.
You save: $5.25 (-15%)
"Added the volume, softness and shine to my hair."
- Beverely Y.
Ideal primer for foundations. Uber-hydrating, non-greasy serum for mature skin.
You save: $9.60 (-15%)
"Very soothing and instantly effective. It has improved the overall texture & appearance of my skin."
- Julie J.
The only highlighter for queens over 50. Diffused, dewy radiance.
You save: $4.20 (-15%)
"So easy to apply and leaves a perfect highlight glow that compliments the skin."
- Jan P.
Multi-peptide rich, dark-circle busting, under eye toning and depuffing cream.
You save: $9.30 (-15%)
"I love it. Under my eyes is soft, less puffy, and dark circles are lightening up."
- Diane K.
Soft, elegant, and so practical. Perfect for gifting, travel and keeping makeup together.
You save: $2.25 (-15%)
“Soft, elegant, and surprisingly practical. This velvet gift bag keeps my makeup neatly together at home and when I travel - and it feels just as lovely as it looks.”
— Elaine, 63
Cruelty Free
Supports Chemo Warriors
30-Night Money Back
Priority Shipping
Hypoallergenic
ph Balanced
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.
