While your grandkids go back to school, you’re going back to great skin.
And you’ve already earned an A+ glow in July.
Who needs homework when you’ve aced the class on over-50 beauty?
With sizzling makeup tips and a stunning new over-50 foundation…
Summer’s peak served our silver queens right.
Pop quiz: How many foundations have you bought that were almost the right shade?
Perfect on paper…but too ashy or orange on you. These are NOT skin tones, babe.
Meet our Color Changing Foundation…which passes the over-50 skin test every time.
One white cream that magically transforms into YOUR perfect shade.
Complete coverage: Erases wrinkles, fine lines, dark circles, and redness.
Lightweight & breathable: Acts like a second skin with zero creasing or settling.
One color to rule them all: Transforms into your exact, naturally glowing match.
Advanced color-matching technology to save you time, money, & stress.
No guesswork. No buying multiple shades of one foundation. No settling for "close enough."
Just the over-50 face makeup you’ve waited on for years…
Every single one of our silver queens is a boss.
But what about those who take the term literally — still owning the boardroom over 50?
You need a makeup look that’s not only pro-age, but also just pro in every way.
And Prime can transform you into an over-50 baddie with these versatile, gentle products.
Want lashes that mean business? Rich Dark Brown not only accentuates the length and lift of your lashes, it looks chic & friendly, without being intense.
Helps your eyes be awake & lifted for that 9AM meeting — even better than black coffee. Grab the new shade Afterglow for a greige-taupe blend that’s office-friendly, yet glamorous.
Is a 5-in-1 stick for an all-over, gentle rosy hue. Subtle yet striking in a way that’s perfect for work, you can apply on your lips, cheeks, and more for a nourishing tint.
The result of this look? Professional. Powerful. Perfectly you.
Because over-50 bosses need makeup that works as hard as they do.
‘Beauty with purpose’ is more than a tagline, it’s a mission.
And this spring, Prime put words to action at two Breastcancer.org events.
Tear-filled thank-you notes, spontaneous hugs over our donated beauty bundles…
And Jenna Fischer, AKA Pam from The Office?!
Empowering moments like these are why Prime exists.
These weren't just networking events.
They were celebrations of superb resilience, beating the C-word, and showing up for fellow silver queens.
These weren't just networking events.
They were celebrations of superb resilience, beating the C-word, and showing up for fellow silver queens.
All with goodie bags featuring PrimeLash Mascara and PrimeEyes Glide Eyeliner.
Want to learn more about our events alongside Breastcancer.org, and how to make a difference?
Check out the blog now.
Color Changing Foundation
PrimeLash Mascara
PrimeEyes Brightener
PrimeWand Nude
