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Welcome to your era of resolutions & resilience.
Oh, and radiance, too! We love you, January.
Despite its reputation for gloomy skies, this month gave our silver queens the chance to shine.
Illuminating inside & out with pro-age beauty wisdom they’ve picked up in the past year…
And iconic Prime products, both old and new, to back it up.
But even so, we couldn’t have it without you — our gorgeous silver-haired crew.
Are you ready to show 2025 who’s boss? Because we sure are.
Bask in your beautiful memories and fantasize about peaches & cream skin-filled futures with these highlights:
Time is a valuable, albeit bittersweet currency.
It can bring wisdom, comfort, and perspective, but sometimes, your (literal) sense of growth falls behind…
In the form of sparse, thinning brows and lashes. What’s a silver queen to do?
Get ahead of the game and fight back against bare arches, of course.
In our latest blog, we:
Help you understand exactly why thinning brows and lashes happen.
Prepare you for possible hair loss with excellent remedies; even if science hasn’t caught up yet.
Introduce you to our growth boosters — PrimeLash Growth Serum, PrimeBrow Tinted Gel, and PrimeBrow Growth Serum — all packed with ingredients designed to “jump start” growth in dormant hair follicles.
Remind you that while hair loss is perfectly normal, it can also be mitigated. Take back control of your brows & lashes, queen.
Let’s be honest; you’ve likely said “I don’t like your tone” a few times.
To your kids or grandchildren, perhaps?
When you should be saying it to your make-up!
Women over 50 often struggle to find shades that look good. Online and on them. Not their fault!
Products don’t account for pallor that’s normal post 50s…. And they certainly don’t consider the fact that with the years undertones are a more reliable gauge of complexion than the actual skin tone.
Are you ready to revamp everything you thought you knew about colors, hues, and how you choose shades?
We’ve put together a guide that will educate you about the protean nature of mature complexion and the steps to follow to find make-up that respects your coloring!
*available only for US customers
Your complexion called.
She wants you to meet our brand new best-seller!
Foundation designed to help you fall back in love with your skin…
It’s the weightless, hydrating, color-correcting second-skin finish you’ve longed for since you turned 50.
We couldn’t think of a better match for you this February, especially as you find your perfect shade.
Here’s 5 things to love about PrimeSkin CC+ Cream….
It’s the most requested launch of 2025. You asked, we answered.
Hypoallergenic, pH-balanced, and dermatologist-approved.
Enriched with nourishing ingredients for the #1 makeup-skincare hybrid.
It never settles into wrinkles or fine lines.
Brings the coverage you need to claim a peaches & cream complexion!
No caking, flaking, or baking! Lasts 12 hours, looking natural, feeling comfortable & without touch-ups!
After years of toying with foundations made for 20-somethings…
You’ve more than earned this, goddess. Shop your go-to foundation now.
*available only for US customers
Effective coverage, second-skin foundation that sets creaseless, enhances your beauty. In 5 color-adapting shades.
OG cult-classic. 3x lash length and lift … in three pro-age colors. Hypoallergenic, tubing formula.
An eye lift in a jiffy. Play with radiant hues that erase tiredness and the closed-off look of hooded eyes.
*available only for US customers
Effective coverage, second-skin foundation that sets creaseless, enhances your beauty. In 5 color-adapting shades.
*available only for US customers
OG cult-classic. 3x lash length and lift … in three pro-age colors. Hypoallergenic, tubing formula.
An eye lift in a jiffy. Play with radiant hues that erase tiredness and the closed-off look of hooded eyes.
