As you grow older, you get wiser. Time heals wounds. But time didn’t get the memo about your brows and lashes. Because it sure doesn’t give them the VIP treatment.
Losing your eyelashes and eyebrows is kind of like an initiation ritual. Golden years kick off with a little stripping party. That doesn’t mean the process isn’t frustrating (and often -- downright scary).
Before you start panicking, just remember that there are plenty of tips, tricks, and tried-and-true favorites to ensure your beauty routine comes out winning. Don’t ever think that your brow game is rigged after 50, because you’ll be flaunting your fullest, most impeccable arches in no time.
First, you deserve to have your questions answered. Why do thinning brows & lashes happen? Is there anything you can do to prevent them? What Prime favorites should you have in your arsenal? Let us help you.
Despite millions of questions about this topic across the internet, and likely within your over-50 friendship circle, you need to know that hair thinning is perfectly normal. Why? Because the hair growth cycle —which includes the anagen (growth), catagen (transition), and telogen (resting) phases — shortens as we age. This means:
Less Time for Growth: The anagen phase becomes shorter, resulting in shorter, finer hairs.
Increased Shedding: Hairs in the telogen phase are more likely to fall out, and regrowth may be slower or nonexistent.
Follicular Atrophy: Over time, hair follicles can shrink or become dormant, reducing their ability to produce new hairs.
Additionally, reduced oil production in the skin affects the moisture balance around hair follicles. This can make lashes and brows brittle, leading to breakage.
While these changes are natural, they’re not inevitable, either, especially with the top pro-age beauty protocol.
Pro Tip: One last thing to note? Your brows may not be thinning nearly as much as you think, but rather, the result of a not-so-ideal optical illusion. The loss of pigment as you age causes these hairs to turn gray, which reduces the contrast between your features and the surrounding skin.
This lighter coloration makes brows and lashes appear less dense, even if the actual number of hairs remains unchanged. There are products you can use to darken them up and create a more youthful look, but we’ll get to that later!
While thinning brows and lashes are most commonly due to aging, likely through a combination of hormonal change and slowed cell regeneration, your lifestyle sometimes plays a role, too.
And it’s not too late to take action and restore the lush brows and mile-long lashes you deserve. Here are some things to consider:
Nutritional Deficiencies
Your body needs an assortment of vitamins and minerals — including biotin, iron, zinc, Vitamin D and Omega-3 fatty acids — to keep your brows and lashes healthy. Are you lacking in these nutrients? It may be time to consider getting bloodwork done, improving your diet, and/or taking a multivitamin to rectify the issue.
Overplucking and Product Misuse
Have you spent years overplucking your eyebrows or wearing lash extensions 24/7? It may catch up with you in your 50s, as these behaviors can permanently damage the hair follicles.
Medical Conditions
A lack of Vitamin D can play a major role in hair thinning. Additionally, health issues like hypothyroidism, alopecia, lupus and even eczema (when it affects the skin around your brows and lashes) can be the culprit. It’s important to consult with a medical professional to rule out any of these conditions.
Environmental Factors
It’s not your fault, it’s just the world around you! Factors like pollution and UV exposure can harm your hair over time, along with higher-than-normal amounts of stress.
While these brow and lash changes can be discouraging, they don’t need to be permanent!
There are steps you can take to encourage growth and feel like your gorgeous, over-50 self again. Check it out:
Nourish your body inside and out
A healthy diet is essential to all facets of life, and your beauty routine is no exception. By regularly ingesting vitamins A, C, D, and E, as well as biotin and omega-3 fatty acids, you’ll give your brows and lashes the love they need to grow. So it’s time to add foods like salmon, nuts, leafy greens, and eggs to your grocery list, it will be 100% worth it!
Use the proper growth-powering products
Most growth-inducing beauty products are geared towards young women going through a rough patch, not mature queens who need something more powerful. Until now. Prime has made the ultimate duo to rejuvenate your brows and lashes, one beautiful hair at a time.
PrimeLash Growth Serum features a unique vitamin-rich growth formula to take expert care of your lashes.
Incorporate natural oils
Castor, coconut, and argan oils are known as some of the most nourishing; with the potential to hydrate and heal your brows and lashes over time. Ready to add them to your self-care routine
Gentle-but-powerful makeup
Every single Prime product is made specifically for over-50 skin — hypoallergenic, gentle, and showing the kindness to your features that you’ve craved for decades. AKA, everything you’ll need to boost growth for your brows and lashes, and these products can do it all….
PrimeBrow Tinted Gel is a tubing formula that wraps every brow hair in its own cocoon of color, thickness, and shaping ability. It’s unlike anything else you’ve seen on the market! Not only will your brows appear effortlessly full and natural, they’ll also be infused with a mix of vitamins and multi peptides to encourage growth in as little as 6 weeks.
And have we mentioned the five stunning shades in our lineup?
As stated earlier, a loss of pigment gives the illusion of brows that are sparser than they are. But with the range of hues in our PrimeBrow Tinted Gel — including Ash Brown, Silver Queen, Brunette, Taupe and Blonde — you can saturate your brows with natural color for a look that’s full and fresh. Never fake or Sharpie-like.
Of course, we can’t forget about there’s PrimeLash Mascara, the world’s #1 pro-age mascara that provides 3x length and volume to even the most thinning lashes. Not to mention, infuse them with nutrient-dense ingredients to promote long-term growth…it’s a win-win for your lashes! Just check out the 11,000+ rave reviews from women like you to see what we mean.
Similar to PrimeBrow Tinted Gel, this mascara has a tubing formula that makes application and removal that much easier — no tugging or pulling at your delicate lashes.
Consult a professional
A dermatologist or beauty professional can recommend treatments like microneedling, PRP therapy, or specific products tailored to your needs. These will help you grow your healthiest brows and lashes in the short term, as well as teach you to maintain them with care.
Thinning brows and lashes are a natural part of getting older, but with a little extra care, they’re absolutely manageable. By incorporating the right products, embracing healthy habits, and making a few lifestyle tweaks, you can rejuvenate your look and rediscover your confidence. You know, everything that pro-age beauty is all about.
Prime can’t wait to embark on this journey of growth (literally and figuratively) with you!
Do you have extra tips or solutions for your thinning brows and/or lashes? Tell us at info@primeprometics.com
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