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A simple-yet-chic makeup look made for women over 50, designed to be created easily and worn from day to night without the need for touch-ups.
Using our signature smooth & easy glide, apply the PrimeEyes Glide Eyeliner along your upper lash line. Next, you can line your lower lid and strategically smudge, if desired.
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PrimeLash Mascara needs no introduction, and only two coats helps to create 3x length and volume for your lashes that never smears, flakes, or smudges.
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Shape, define, and add depth with PrimeBrow Pencil, which leaves your brows looking full & fresh. You can top them off with the PrimeBrow Tinted Gel, which smooths and lifts for a 24-hour laminated effect.
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Are you ready to give your cheeks a vibrant flush of color? Grab PrimeWand brush and blend in PrimeWand Pigment blush for all-day natural color and nourishment.
PrimeLip Gloss formula nourishes your lips with smoothing & soothing Vitamin E. Not to mention, serving up the flirty, fun, and feminine vibe. Finish off your look with this product to maximize your first Prime look of 2025.