GET THE LOOK

Fresh & Sophisticated Over-50 Glam

A simple-yet-chic makeup look made for women over 50, designed to be created easily and worn from day to night without the need for touch-ups.

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#1: Define, Lift, & Frame Your Eyes

Using our signature smooth & easy glide, apply the PrimeEyes Glide Eyeliner along your upper lash line. Next, you can line your lower lid and strategically smudge, if desired.

PrimeEyes Glide Eyeliner
PrimeEyes Glide Eyeliner
(4.9)
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Kohl - (Black)
Kohl - (Black)
Wood - (Brown)
Sapphire - (Blue)
Smoky
Emerald
Mulberry New
Golden Metallic
Copper Metallic
Mocha Shimmer
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#2: Meet the World’s #1 Pro-Age Mascara

PrimeLash Mascara needs no introduction, and only two coats helps to create 3x length and volume for your lashes that never smears, flakes, or smudges.

PrimeLash Mascara
PrimeLash Mascara
(4.9)
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Black
Black
Brown
Navy blue
Mulberry New
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#3: The Time For Brows is Now

Shape, define, and add depth with PrimeBrow Pencil, which leaves your brows looking full & fresh. You can top them off with the PrimeBrow Tinted Gel, which smooths and lifts for a 24-hour laminated effect.

PrimeBrow Pencil
PrimeBrow Pencil
(4.9)
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Ash Brown
Ash Brown
Silver Queen
Brunette
Taupe New
Blonde
PrimeBrow Tinted Gel
PrimeBrow Tinted Gel
(4.9)
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Ash Brown
Ash Brown New
Silver Queen New
Brunette New
Taupe New
Blonde New
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#4: Discover the Power of Pigment

Are you ready to give your cheeks a vibrant flush of color? Grab PrimeWand brush and blend in PrimeWand Pigment blush for all-day natural color and nourishment.

PrimeWand Pigment
PrimeWand Pigment
(4.9)
PrimeWand Brush
PrimeWand Brush
(4.9)
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#5: Complete Your Look with Lip Gloss

PrimeLip Gloss formula nourishes your lips with smoothing & soothing Vitamin E. Not to mention, serving up the flirty, fun, and feminine vibe. Finish off your look with this product to maximize your first Prime look of 2025.

PrimeLip Gloss
PrimeLip Gloss
(4.9)