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Simple but overlooked.
Chemicals in expired mascaras can irritate your eyes and damage your lashes.
Bendy lashes are more prone to breakage.
Preservatives in non-hypoallergenic mascaras can irritate your eyes, so you keep rubbing them and end up with red, watery eyes and smudging.
Water-proof mascaras are a nightmare to get off without stretching the skin and contain harsh chemicals which damage your lashes. Try water-resistant instead.
Most false lashes come with cheap adhesives. Pulling them out can damage fragile menopausal lashes.
Thick oil-based formulas clump and flake off fragile, dry lashes by the end of the day. No wonder you end up with smudges.
They DON’T have wands to separate and coat thin, tiny lashes. This creates lumps.
They ARE NOT hypoallergenic. You get red, watery, irritated eyes. And smearing.
They DRY OUT lashes with water-proof formula. Mascara on dry lashes flakes.
They ARE NOT easy to take off! And further damage lashes over a period of time.
Blame hormones – they cause havoc on your skin, hair, nails and lashes, leaving them bonedry, fragile and prone to breakage, not to mention sensitive skin and watery eyes. Mascara no longer goes on smoothly and looks smudged and crispy by the end of the day.
Maybe you have spent a fortune on expensive mascaras which failed to live up to their promises – your lashes deserve science, not marketing. Maybe you tried falsies until you realised they made you look older.
Did you adjust your skincare routine when your skin became more sensitive post-menopause?
Perhaps you replaced chemical-laden products with healing anti-inflammatories to calm and
repair your skin.
Shooting selfies but not sharing them cause your eyes look dull without your sweeping lashes is not fair….
Having to invest hundreds of dollars in lash extensions that actually deteriorate lash quality is not fair….
Struggling with mascaras that don’t meet your mature needs is not fair…
The cosmetic world does not prioritise women over 50!
Luckily, we at Prime Prometics do.
“No clumping, flaking or smudging, & it’s easy to remove with my normal removing routine.I would give this mascara 10 stars & will absolutely reorder more!.” -Margaret
"Easy to apply and has a fantastic effect that thickens the lashes with just one or two strokes and stays put!....." -Sue
"It's the best mascara I've ever used & I'm 65yrs old & been using mascara since I was 14yrs so used lots! This is fab, so gentle on lashes but works perfect. Many thanks…." -Monica
"I like PrimeLash Mascara a lot! It provides a good definition without being clumpy…." -Tye