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This simple step is often overlooked, but it's crucial. Mascara has an expiration date, and using expired mascara can harm your lash strength. If you're looking for the best mascara for thinning eyelashes, make sure you choose a fresh one.
Heated lash curlers may seem like a good idea, but they can actually make your lashes bendy and more prone to breakage. If you have older lashes, this can be especially problematic. Instead, try using a lash curler that doesn't require heat.
Mascara primers can make your lashes tacky, which means more pulling and tugging to get the mascara off. This can lead to panda eyes and broken lashes, especially if you have mature or aging eyelashes. Instead, try using a lash serum or oil to nourish and strengthen your lashes.
Tinting your lashes may seem like a good idea, but it can actually further deteriorate your lash quality, especially if you have mature lashes. If you're looking for the best mascara for older women, opt for a formula that nourishes and strengthens your lashes instead of dyeing them.
False lashes can be a great way to add volume and length to your lashes, but if you're not careful, they can lead to broken and damaged lashes. This is especially true if you're over 50 or have older hooded eyes. Instead, try using a lash growth serum to promote healthy lash growth.
If you're constantly wearing waterproof mascara, it can dry out your lashes and make them appear clumpy and thin. This is especially problematic as women age and their lashes start to thin out.
If you're looking for the best mascara for sparse lashes, opt for a formula that provides definition and lift without clumping. Look for a no-clump mascara or a thickening mascara that nourishes and strengthens your lashes. And if you're looking for the best mascara for 70 year olds or women over 60, make sure you choose a formula that's gentle and nourishing for your aging eyelashes.
They DON’T have wands to separate and coat thin, tiny lashes. This creates lumps.
They ARE NOT hypoallergenic. You get red, watery, irritated eyes. And smearing.
They DRY OUT lashes with water-proof formula. Mascara on dry lashes flakes.
They ARE NOT easy to take off! And further damage lashes over a period of time.
As we age, changes in hormone levels can alter our looks, and finding products that support our current needs can be quite challenging. That's why
PrimePrometics has surveyed hundreds of mature women to understand their most pressing lash problems and create a solution that works.
We have surveyed thousands of mature women and found their most pressing lash problems.
If You Are A Silver Beauty, And You Are Fed Up Of Mediocre Mascaras With Big Promises, Look For A Product That Has The Following:
A wand that’s designed to separate thin, tiny lashes
Water-resistant formula that’s NOT waterproof
Ability to separate and cover sparse lashes
Buildable formula that actually works
VITAMINS that double up as a lash booster
The mascara specially designed for mature women with thinning eyelashes.
Endorsed by hundreds of satisfied customers,
Its unique formula is perfect for hooded eyes and sparse, thinning lashes, providing the perfect balance between volume and length.
With PrimeLash, you can say goodbye to clumpy, messy lashes and hello to a more youthful, vibrant look.Looking for the best mascara in 2023?
Look no further. This thickening, no-clump mascara is the perfect choice for women who want to enhance their natural beauty without any fuss.
Whether you're in menopause, over 50, or even 70 years old, PrimeLash is the best mascara for mature women who want to look their best. Try it today and see the difference for yourself!
We have surveyed hundreds of them to identify their most pressing lash problems, including sparse lashes, lash breakage, shorter lashes, and mascaras that run and stain but are hard to remove.
Instead, try PrimeLash, the best thickening mascara for older women with no clumps or panda eyes. Our water-resistant formula is hypoallergenic and easy to apply. Whether you have thinning eyelashes or hooded eyes, PrimeLash is the best mascara for older thinning lashes, women over 60, and those experiencing menopause.
Try PrimeLash - the best mascara for women over 50, endorsed by hundreds of women and guaranteed to provide 100% elongation.
Gets to tiniest lashes. Separates them. No clumps
Buildable formula gives lift & drama in two coats.
Essential vitamins bond to lashes for growth.
pH balanced. Hypoallergenic. Zero irritation.
Price & hesitation should never come between you and a Prime product that’ll lift your confidence.
That’s why we have a no questions asked, 30-day money-back guarantee.
99% of women ADORE PrimeLash. We won’t be mad if you’re in the 1% that for some reason don’t.
Send us back the bottle, even if it's empty.
Eyelash tips- even for mature eyes seem to stop short of including silver queens
on the other side of 60. This has to change. A mascara that is designed to target and
heal post menopause issues is one that can take on the beauty and lash woes of 70-
year olds too.
In general, the main problems faced by women over 70 include:
- Rapid lash thinning because of the inability of the body to absorb nutrients
- Tired cardiovascular system, leading to slow blood circulation, and slow lash
- Lash breakage due to chemicals or repetitive motion like rubbing the eyes.
- Eye sensitivity which is exacerbated by eye products that are full of toxins
and not hypoallergenic.
To counter this,eyelash tips and tricksaren’t enough. The answer lies in finding
the best mascara for mature, sparse lashes.
- Infusion of Vitamins A,B,C,E and H in a base of essential fatty acid rich olive
oil and avocado oil - to deliver hydration and nourishment straight to parched,
thin, 70’s eyelashes.
- A wand or applicator that combs, separates, elongates and also reinvigorates
tired lashes back to their glory.
- Healing instead of hiding. Chemicals provide a boost, in the now. But that’s
not sustainable. Bioactive nutrients from premium herbs order lash follicles to
shorten the lash growth cycle, and also stimulate the growth of new lashes.
- pH balanced, vegan, certified organic, cruelty free and hypoallergenic (tested
with 1200 mature queens).
A formulation with these qualities is fit to be the ideal mascara for mature thinning
lashes - be it for women in their 50s and 60s.. Or their 70s.
PrimeLash Mascara is created keeping these factors in mind. Reviewed over 10,000
times to effusive praise and 5 star ratings, it is a revolution in proage lash care.
Eyelash tips for mature women always start off with the advice to find and use the
best mascaras for older women.
This will be our first recommendation as well.
You’ve already seen what PrimeLash Mascara can do on paper. Now get your very
own Before/After. With the actual product, delivered to your doorstep.
But going beyond that, you can follow the steps outlined below:
- Hydrate. Drink a lot of water. But also hydrate those cell walls. This can be
done through a diet rich in Essential Fatty Acids (EFA). Supple cell walls
mean lashes that aren’t dry and brittle. They break less often and look thick
- Invest in a good quality lash serum. One that is non-sticky and has an
infusion of necessary vitamins. The non-sticky part is important. Heavy
serums do not reach the base or root of your eyelashes. They simply apply a
coat of topical nourishment which has little to no long term benefit.
- Brush out your lashes. To promote blood circulation and encourage shorter
lash growth cycles. Meaning more lashes in less time!
- Get checked for common vitamin deficiencies. Sometimes a supplement can
be the difference between lashes that break, and eyelashes that look spry,
lifted and lush.
Eyelashes over 50 can look as good as flasies or the thic
The answer is a thumping yes. Yes, women over 50 should absolutely frame their
eyes by applying a coat of mascara on their lower lashes.
They just have to follow 3 rules:
1. Brown is better than black. Brown provides “barely there” enhancement. (PS:
Did you know PrimeLash Mascara is available in both brown & black?)
2. Stick to a single coat.
3. Make sure the mascara you use does not fleck. Deposits that dust can cause
For every product you purchase, we donate to help a woman thrive.
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Investing in bodies that print accurate information to educate mature women.
Choosing the best talent in R&D to design cosmetics that use science to heal.