Not even April showers can rain on Prime’s parade.
Giving sale. Glowing skin. The finest golden years galore.
9th April gave us the gift of Mature Women’s Day.
We love that. But, for Prime, EVERY DAY is Mature Women’s Day!
Even today!!
You get a best seller, you get a best-seller, YOU get a best seller!
Okay, we’re not exactly Oprah Winfrey (a fellow silver queen)...
But our thriving community did give back to breast cancer warriors during Charity Sale Week.
Inspired by World Health Day on the 7th, plus Prime’s giving program .. We presented a rare sweeping, all-products sale (only seen in the festive season), with the added bonus of donating a portion of the proceeds to BreastCancer.Org.
Biggest Event of the Year So Far!
You aren’t considered beautiful inside AND outside for nothing! We saw your generosity firsthand. You adore the OG PrimeLash Mascara, PrimeEyes Glide Eyeliner & PrimeBrow Pencil! Yes.
But the units that flew off the shelves blew us away. Wowza.
Thanks to you, many brave women will receive the support, the resources, and the education they need to live full lives, even if breast cancer has come knocking.
Prime’s community stood guard.
Focus on “Lasting Health”.
Surprise winners of the sale: PrimeLash Growth Serum & the PrimeBrow Growth Serum. Both meant to gift you thriving lashes and brows, for decades to come.
All multi-peptides. No irritants or toxins.
It’s like April’s mission reminded our silver lovelies to take better care of themselves. Love that!
Confidence Through Contributions.
Why do we pair social impact with our sales? Because research shows that women over 50 live their best lives when they’re spreading their light.
There’s no better example than April’s success!
You shopped pro-age beauty solutions meant to help you achieve the looks you crave!
Your investment in yourself gave to chemo warriors.
You knew you were making a difference. You felt invincible.
They felt hopeful!
Win-Win-Win
You’re already a work of art. But even masterpieces require the proper tools.
Have you met Prime’s top-rated beauty brushes to put your best face forward?
Setting trends is in a silver queen’s DNA.
It’s why we launched PrimeEyes Brightener last year to revolutionize mature eyes in every way.
Hooded eye no more. Radiance-paved way to a no-needles, easy eye lift!
Which shade is destined for you?
Champagne-glimmer for a quick eye lift.
Rose-gold glitz. Heaven-sent for fair-skinned queens.
Taupe-richness. Deepens lighter shades. Lends definition.
True soft-mauve with a discreet side of pearly luster.
Greige-taupe. Ultimate luminous mix of the best neutrals for women 50+
Champagne-glimmer for a quick eye lift.
Rose-gold glitz. Heaven-sent for fair-skinned queens.
Taupe-richness. Deepens lighter shades. Lends definition.
True soft-mauve with a discreet side of pearly luster.
Greige-taupe. Ultimate luminous mix of the best neutrals for women 50+
Being a glam-ma is a full-time job.
And PrimeLash Volumizer is more than ready to clock in.
Have you heard about the all-in-one mascara that everyone loves?
She volumizes, expertly layers and has the flex to still stay perky…
All without compromising eyelash health. You’ll get…
3x thickness and lift for a glossy, bold finish
Easy lash layering for a custom & glamorous look
Nourishing ingredients
The easy removal tubing formulas are famous for
Unlike most mascaras, ours doesn’t rely on heavy, lash-weakening waxes to hold a curl.
Our ingredients are nourishing and lash-loving, and never drying…
Are you ready to meet the miracle mascara that works to thicken, nourish, and repeat?
A holy grail product for 3x lash length and volume — now available in Mulberry for a soft but sexy look.
Effortless brow confidence. Ultra-fine tipped pencil perfectly mimics natural eyebrow hair for a polished look.
The 20-second eye make-up that charms, lifts, allures for a brighter set of peepers. NEW Violeta in soft mauve.
A holy grail product for 3x lash length and volume — now available in Mulberry for a soft but sexy look.
Effortless brow confidence. Ultra-fine tipped pencil perfectly mimics natural eyebrow hair for a polished look.
The 20-second eye make-up that charms, lifts, allures for a brighter set of peepers. NEW Violeta in soft mauve.
