Gray roots got you down?
Simple but overlooked.
A root powder lets you hide new gray growth the moment it appears — no waiting weeks for a color touch-up.
Salon color stays put — your root cover should too.
A transfer-proof powder keeps roots covered through errands, hugs, outfits and pillowcases.
Rain and humidity shouldn’t bring your grays back.
A water & sweat resistant powder keeps roots hidden until your next shampoo.
This is the trick.
Style first, tap powder last — it blends into your shade softly and looks as fresh as a professional touch-up.
Grays stand out more when hair looks thin.
A few taps along the part or temples fill sparse areas and make your whole hairline look richer and more youthful.
Root regrowth happens fast — often faster than salon visits.
Using a gentle powder with Niacinamide, Caffeine, Vitamin E and Squalane lets you refresh roots anytime without irritating mature scalps.
They don’t offer precise application for hairline and part.
Traditional sprays cause messy, uneven coverage.
They look fake.
You’re left with roots that look obviously covered — not naturally blended into your shade.
They aren’t transfer-proof.
You get smudges on pillows, clothes, glasses — and exposed roots by midday.
They aren’t water or sweat resistant.
A little humidity or a warm day… and your gray roots peek through again.
They don’t soothe mature, sensitive scalps.
Harsh formulas cause irritation — and make root touch-ups a chore instead of a relief.
They don’t offer precise application for hairline and part.
Traditional sprays cause messy, uneven coverage.
They look fake.
You’re left with roots that look obviously covered — not naturally blended into your shade.
They aren’t transfer-proof.
You get smudges on pillows, clothes, glasses — and exposed roots by midday.
They aren’t water or sweat resistant.
A little humidity or a warm day… and your gray roots peek through again.
They don’t soothe mature, sensitive scalps.
Harsh formulas cause irritation — and make root touch-ups a chore instead of a relief.
When you’re in your 50s, 60s, 70s or 80s… forgetting how effortlessly your color used to blend can sting a little.
With age, hair follicles make less melanin, the pigment that gives hair its color. That’s why gray roots show up faster — and it’s completely normal.
Spending hundreds on constant salon touch-ups isn’t fair…
Seeing grays pop up just two weeks after coloring isn’t fair…
Using messy sprays that smudge and don’t respect mature scalps isn’t fair…
The haircare world doesn’t prioritise women over 50.
Luckily, we at Prime Prometics do.
We’ve listened to thousands of mature women and uncovered their biggest root-coverage struggles.
Precise pigments that cover gray roots instantly.
A formula that stays put — 100% transfer-proof.
Water & sweat resistance for all-day confidence.
The ability to fill sparse or thinning areas naturally.
A gentle, dermatologist-tested base.
Scalp-loving ingredients like Niacinamide, Caffeine, Vitamin E & Squalane.
Precise pigments that cover gray roots instantly.
A formula that stays put — 100% transfer-proof.
Water & sweat resistance for all-day confidence.
The ability to fill sparse or thinning areas naturally.
A gentle, dermatologist-tested base.
Scalp-loving ingredients like Niacinamide, Caffeine, Vitamin E & Squalane.
Finally, a Root Touch-Up That Has EVERYTHING You Want.
You’ll Give It 10 Stars Like Thousands of Women Over 50!
“Covers my grays instantly and stays put all day. No smudging, no transfer. I can finally stretch my salon visits!”
- Linda
“Blends perfectly with my shade and even fills in thinning spots. Looks so natural.”
- Carol
“I’m 67 and this is the first root product that doesn’t irritate my scalp. The powder is so gentle but works beautifully.”
- Brenda
“Easy to apply, weather-proof, and lasts until my next wash. I’m obsessed!”
- Tonia
Price & hesitation should never come between you and a Prime product that lifts your confidence.
That’s why we have a no-questions-asked, 30-day money-back guarantee.
Thousands of women ADORE Instant Coverage.
We won’t be mad if you’re in the tiny percentage who don’t.
Send us back the compact — even if it’s empty.
For every product you purchase, we donate to help a woman thrive.
Fight Cancer
Equipping charities that help breast cancer survivors live with dignity.
Salute Women On Frontlines
Expanding our drive to support women on the medical frontline.
Stop Misinformation
Investing in bodies that print accurate information to educate mature women.
Commission Research
Choosing the best talent in R&D to design cosmetics that use science to heal.
