Struggling to Look Fabulous After 50? Nothing Suits Your Face?

Feel You're Invisible in a Crowd?

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Follow these 5 make-up tips from real mature women. And fall back in love with your beauty. 

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1. Don’t Forget SPF.

It is a big deal. Sun exposure adds years to your face and skin. Plus, it puts you at risk of skin cancer. Choose sun protection that doesn’t leave a white cast. 

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2. Spot Concealing is a Thing

Forget the whole inverted V. You can add a touch of concealer in a shade that complements your skin tone for a veil of coverage across areas that have blemishes and age spots.

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3. Focus on Brows

Frontiers in Psychology research has found that full, fluffy brows are an easy way to look framed, natural, and gorgeous. Shape your brows, tame unruly hair, and hide the bald spots.

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4. Use Brown or Navy Mascara

Black is dramatic. But black looks fake. Brown and deep navy give the same length, volume & separation, without being over the top. They stain less too.

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5. Do “No-Make-Up” Make-Up.

No, you don’t have to be an expert to pull this off. 

The no-make-up trend has taken runways and fashionistas by storm. 

It is trickling down to women over 50. 

And you’ll be thankful for it. 

What this minimalistic trend does is it allows you to wear lipstick, blush, contour. 

Without letting them steal the show. 

‘Cause you’ll adore yourself again by allowing your beauty to be the star. Not make-up!  

Intrigued? Keep reading.

Here’s How to Pull The No-Make-Up Look Off. Without Watching Endless YouTube Videos. Get It Right, Right Now.

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Moisturize your face with a non-sticky balm. Good ones act as a primer too. Quick pore and line blurring. Plus, hydration.

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Next, grab your favorite beauty stick/tint. One that isn’t over the top. Use it as lipstick (go bold and deep if you like), apply the pigment to the apples of your cheeks, and sharpen and define your jawline. Meld and blend with your fingers.

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Last but not the least. Enhance the glow & glamor. Use a 50-friendly highlighter that gives wet moonshine appeal. Light
reflecting… Beautiful. For a flawless face that’s snatched yet natural. We call it #snatural.

If Your Make-Up Bag Is Full of Pro-Age Products, Your Minimalistic Look Should Floor You.

Alive, awake, healthy. 

Well put together, but you didn’t even try!


Unfortunately most cosmetics for women over 50 aren’t designed to solve their skin and make-up challenges. They are made to clickbait.

So, is that it…?

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Forever Stuck in the Vicious Cycle of Trying Everything, Hating Everything, Wasting Money, and Feeling Second Best?

We promised to bring your dazzle back. 

This solution does even better. 

Go from grandma to glam, in under 2 minutes. 

The miracle of 7+ make-up products in 3 wands. 

No wands, no brushes, or fuss!

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PrimeWand Trinity.

3 sticks for a fail-proof youthful face! 

PrimeWand Nourish: Non-messy, 3% Hyaluronic Acid moisturizer in a wand. Plumps skin up. Excellent base.

PrimeWand Pigment: No-bleed lipstick + blush + natural contour. In the color of happiness. Bloom with life.

PrimeWand Pearl: Wet look moonshine glow. Luminous highlighter without texture and chunks. 

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How to use PrimeWand Trinity

All Your Beauty Woes, Solved. With 3 Sticks.

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PrimeWand Nourish: Non-messy, 3% Hyaluronic Acid moisturizer in a wand. Plumps skin up. Excellent base.

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PrimeWand Pigment: No-bleed lipstick + blush + natural contour. In the color of happiness. Bloom with life.

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PrimeWand Pearl: Wet look moonshine glow. Luminous highlighter without texture and glitter.

Replace 7+ products.
Heal your sensitive skin. Let “you” shine through.

Or Patch Things Together With Expensive Products. That Don’t Even Flatter Silver Queens.

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Messy, oily, heavy day creams.

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Primer that clogs your pores.

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Cuticle cream that’s needlessly expensive.

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Lipstick that feathers & bleeds.

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Blush that’s a dusty, cakey mess.

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Contour that’s harsh and obvious.

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Highlighter that spotlights texture.

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Face tint that costs a fortune.

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Explore PrimeWand Collection

Try PrimeWand Risk-Free. 100% Money-Back Guaranteed!

Price & hesitation should never come between you and a Prime product that’ll lift your confidence.

That’s why we have a no questions asked, 30-day money-back guarantee.

99% of women ADORE PrimeWand. We won’t be mad if you’re in the 1% that for some reason don’t.

Send us back the bottle, even if it's empty.

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PrimeWand Trinity is a bundle of 3 skin adoring beauty sticks that work together to solve most of your make-up challenges. It is a boon for women who wish to have a lighter make-up bag, and spend minutes -- instead of hours - trying to look their best. It is especially designed for women over 50.

We like to say 7+ products. But in reality these 3 sticks will work as: 

  • Face balm 
  • Body moisturizer 
  • Primer 
  • Cuticle cream 
  • Blusher 
  • Face tint 
  • Lipstick 
  • Contour 
  • Highlighter 
  • Eyelid shimmer 
  • Lip gloss 
  • Decolletage enhancer 
  • Body shimmer 

And even more. Explore our reviews to learn more about the ingenious ways this bundle serves women over 50.

All Prime products are hypoallergenic, cruelty free and organic.

PrimeWand Nourish doesn’t have a tint to it.

PrimeWand Pigment mimics the flushed radiance of fun and joy. Every silver queen blooms the same hue of happy.

PrimeWand Pearl doesn’t have weird shifts or tones. It is simply put - pure moonshine. Don’t you want the magic?

Glad you asked. PrimeWand Trinity is packed with bioactives and botanicals. The wands contain olive oil and avocado oil for all-round nourishment. Hyaluronic acid to boost collagen production. Some of the wands contain freshwater pearl extract & honey.