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Our bestsellers:
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9 000+, 5* ratings. Pro-age best-seller separates & elongates short lashes. Healing formula for 3x lash thickening. All-natural. Lush lashes like never before.
Water-resistant and smudge-proof eyeliner. Lift, define, frame your wise eyes with velvety, deep color.
Eyeshadow that works for women over 50. Illuminating, lifting, radiant PrimeEyes Brightener is a shimmery wash of color for fresh, awake eyes.
12-hr stay buttery mattes that glide without tugging. Crease-proof. Hypoallergenic.
Lightweight foundation for a flawless yet natural look. Hydrating and long-stay.
Nourishes, plumps, smooths, softens, & colors — for a juicy, glamorous pout.
Effortless brow confidence. Ultra-fine tipped pencil perfectly mimics natural eyebrow hair for a polished look. Five shades. Two for grays.
Add fullness to brows, cover grays, set and align for the day. One product does it all.
Designed to bless mature women with long, dense eyebrow hair. First result in 2-3 weeks of regular use.
One swipe a night. 10 all-natural hydrating compounds. 20x lash growth serum. Wake up looking great.
Bigger, bolder, emphatic lashes. Look professionally done. PrimeLash Volumizer is the t...
Zero skipping. Vibrant, crack-free strokes. Water-resistant liquid eyeliner that lasts the day on mature lids.
The over-50 brush you’ve always wanted. With ultra-soft vegan bristles for seamless blendability.
Lipstick + blush + contour + tint. Sheer. For healthy vitality.
Sleek stick. Convenient. Mess-free. Luxury moisturizer on the go.
Dazzle and glamor, on demand. One stick brings brilliance, erases tiredness, and makes you look like a million bucks!
You wanted variety. You wanted shades for the fairest and the warmest of complexions. ...
Create dewy, natural, soft, and enhanced looks with 5-in-1 make-up sticks. 4 pro-age shades.
Meet the gold standard for vegan make-up brushes. Works with creams, powders, and liqu...
14% Off
Worlds First Pro-Age Healing Lipstick. Look Amazing with PrimeLip Lipsticks.